Led 0→1 product discovery within the AI’Preneurs Accelerator at Astana Hub, running customer interviews, validating security pain points, and shaping the MVP for an AI safety tool that stress-tests agents against prompt-injection attacks.

- Defined and prioritized the roadmap for internal product for teams based on customer needs. - Validated the product fit through interviews and research - Successfully pivoted of the product based on customer feedback - Identified and targeted new customer segments . - Implemented go-to-market strategies to boost sales and scaling efforts. - Develop proposals and pitches tailored to the needs of customers and partners. - Designed evaluation framework that measures the team's fit for our product

- Developed and implemented an engineering community enablement framework across four countries as part of the EngX Location Enablement Program to enhance EPAM's engineering cultures. - Created a strategic community enablement backlog and roadmap, establishing key milestones for community building initiatives. - Successfully deployed the framework to locations including Mexico, Georgia, the Baltics, and Turkey. - Coordinated with key stakeholders including People Heads, Location Heads, and Marketing Heads to align community objectives with business goals. - Coached and trained four teams, comprising 20 individuals, on community building to ensure effective implementation. - Led numerous workshops focusing on branding, OKR setting, user research, engagement, recognition systems, communication strategies, and activity planning. - Managed the framework's implementation using Scrum, revised roadmaps, tracked progress, and resolved challenges. - Expanded the framework to additional locations, increasing the scope and impact of the program. - Continuously improved the framework based on feedback from locations, enhancing its effectiveness and adaptability. - Manage EngX Community Day 2023 from planning to execution.

Jan 2022 to Sep 2022 · 9 mos - Managed the Global Engineering Excellence (EngX) Community, growing its membership by 30% to over 8000 engineering professionals. - Developed the community's brand, crafted positioning, and refined messaging by conducting empathy map interviews. - Managed tracking & monitoring of community metrics for data-driven decision making. - Implemented a communications strategy and activity plan to foster ongoing community growth and engagement. - Organized over 30 online technical events, including conferences and coding challenges, enhancing community engagement. - Built a network of potential speakers and moderators, collaborating with prominent IT influencers. - Partnered with internal and external stakeholders to boost EngX's visibility in IT communities and markets.

- Develop and implement contextualized CSSP regional and country-based communications strategies for program activities with clear interim objectives and measurable indicators. - Work closely with the CSSP technical leads and country coordinators to ensure a cohesive communication effort across four program components. - Train, mentor and manage SICA communications team, consisting of communication assistant, communication specialist of CAYLA, communications specialist in Uzbekistan and other SICA countries. - Organize series of trainings for SICA beneficiaries on branding, impact story writing and other topics as requested. - Examine and approve branding and marking consistency of SICA beneficiary content. - Represent SICA and its opportunities in beneficiary’s events and press conferences. - Identify impact of SICA and its beneficiary activities, organize interviews and write success stories. - Design program’s website structure, manage website content in 4 languages. - Manage program’s social media presence on multiple platforms and ensure timely updates. - Promote SICA activities through email direct marketing to its target audience, create info partnership with external media channels and platforms. - Organize photo and video production for SICA activities such as CAYLA, PRS, IDP and selected SICA beneficiaries. - Coordinate communications efforts with USAID Central Asia Communication Department, providing with required communications materials. - Provide comprehensive communications support for public events, including youth outreach events, TEDx-style events, summer camps, data visualization competitions and more. - Support the design of the program outreach materials (e.g., social media graphics, booklets, leaflets, brochures) and event-related communications products (e.g., banners, name badges, hand out materials).

- Conducted research on consumer preferences and market trends - Set up country-based marketing strategy using - Developed online and offline marketing campaigns to increase the brand awareness and generate leads (EF Spelling Bee, Get your degree with EF) - Created effective organic and commercial content for all marketing channels (EDM, Social Media, website, events) - Increased key audiences by 20% over the first quarter - Created and provided analysis of digital marketing tools: paid search and social media paid

- Develop a communication strategy of the Program. - Lead the development and manage the content of the project's knowledge management platform to increase outreach to stakeholders and access to program resources. - Identify key accomplishments, learning opportunities, and findings of project activities and deliverables to highlight through communications channels and products to increase the accessibility and utilization of project information. - Participate in writing, production, or editing of project materials including reports, fact sheets, PowerPoint presentations, and success stories related to project activities and accomplishments. - Facilitate the production of or take lead in developing customized products such as data visualizations and infographics, videos, and other communication products related to project activities. - Contribute to the development and implementation of the Gender Action Plan. - Provide preliminary assessment on gender distribution of the key stakeholders of the Program in Kazakhstan and regions. - Organize and support workshops, trainings, and events to address the key initiatives of the Gender Action Plan. - Contribute to monitoring and reporting on achieved results and reached targets in communications and gender. - Demonstrate diplomacy to foster an atmosphere of teamwork productivity, creativity, fairness, equity, and innovation, and support for diversity. - Collaborate with the project team on achieving results and reaching targets.

- Created 10 + week long series of events from planning to execution (art exhibition ‘Beauty Inside’, ‘What were you wearing’; panel discussions with mother scholars, women in science, equality talks, guest lectures etc.); - Managed logistics; - Executed PR campaigns; - Created promo materials; - Connected with media representatives; - Wrote reports on the results achived.

- Supported organization of events dedicated to increasing women’s rights (16 days of Activism Against Gender Violence, guest talks, fundraising event for Amnesty International); - Developed my own project; - Was responsible for fundraising at the events.

- Managed 20+ large scale international conferences/forums dedicated to the future energy; - Provided conferences organizers with the resources of the venue; - Worked closely with the content department and subcontractors; - Adjusted the venue according to the content of each conference.

- Organized recruitments and business games for new members; - Distributed the recruited members within the different departments according to their interest and skills; - Supervised strategic planning of each project, ensuring teamwork. The head of the Third Annual Student Festival: November 2014 - February 2015: - Was fully responsible for strategic planning and implementation of the project (theme, venue, sponsors, budget, participants, juries etc.); - Managed team work (20 people in a team) and distributed duties; - Invited guest of the program "Astana ONLINE" on the TV channel "Bilim zhane Madeniet" - 02.03.15. (https://www.youtube.com/watch?v=83d0xCAm2D8) Deputy Head of the Media Committee: December 2013 - February 2014: - Invited media for the social projects organized by Youth Parliament, wrote press releases and PR materials in the social networks.