1. Develop and Execute Commercial Strategy: Define and implement the company’s commercial strategy aligned with overall business goals. Identify new markets, opportunities, and revenue streams. 2. Sales Leadership: Oversee and guide the sales team to achieve revenue targets. Develop pricing strategies, sales forecasts, and performance metrics. Build and maintain strong client relationships. 3. Marketing and Branding Oversight: Coordinate with the marketing department on brand positioning, campaigns, and lead generation. Ensure alignment between marketing initiatives and sales goals. 4. Business Development: Identify and pursue strategic partnerships and collaborations. Lead negotiations with key clients and partners. 5. Customer Relationship Management: Ensure high levels of customer satisfaction and retention. Lead efforts to understand and anticipate customer needs. 6. Cross-Departmental Collaboration: Work closely with product, operations, finance, and legal teams to support commercial goals. Coordinate between departments to ensure seamless execution of strategies. 7. Financial Oversight and Reporting: Monitor commercial performance and report to the CEO and board of directors. Set budgets and targets for sales, marketing, and business development functions. 8. Market and Competitor Analysis: Keep track of market trends, customer preferences, and competitor activities. Adjust strategies accordingly to maintain competitiveness. 9. Team Leadership and Development: Build, mentor, and manage commercial teams. Set KPIs, conduct performance evaluations, and drive team motivation. 10. Contract and Proposal Management: Oversee the preparation of commercial offers, contracts, and tender documents. Ensure legal and financial soundness in commercial agreements.

- Operations - Business processes improvement - Development - Commercial team effectiveness - Sales - Marketing strategy

Increased number of clients from 2 to 20. Improved technical department by 60%. Developed online data base for all assets to keep it updated. Developed all rental processes. Implemented marketing. Developed org chart of the branch. Operational Management: Oversee the day-to-day operations of the branch, ensuring smooth functioning of rental activities. Coordinate with the central office to maintain adequate inventory levels of excavators, diesel generators, air compressors, forklifts, and light towers. Implement efficient rental processes to optimize equipment utilization and maximize revenue. Supervise equipment maintenance schedules to ensure all machinery is in top condition for rental. Customer Relations: Build and maintain strong relationships with existing clients to understand their rental needs and provide excellent customer service. Proactively reach out to potential clients to expand the customer base and increase rental opportunities. Address customer inquiries, concerns, and complaints promptly and effectively. Sales and Marketing: Develop and implement sales strategies to meet or exceed rental targets and revenue goals. Collaborate with the marketing team to create promotional materials and campaigns to attract new customers and promote rental offerings. Attend industry events, trade shows, and networking opportunities to showcase rental services and establish partnerships. Financial Management: Monitor branch budget and expenses to ensure profitability while maintaining quality standards. Prepare financial reports, including revenue forecasts, expense analyses, and budget variance reports, for review by senior management. Implement cost-saving measures and efficiency improvements to optimize branch performance. Team Leadership: Recruit, train, and supervise branch staff, including rental coordinators, equipment technicians, and administrative personnel. Provide guidance, support, and performance feedback to employees to foster a positive work environment and ensure productivity. Encourage teamwork, collaboration, and professional development among team members. Health and Safety Compliance: Enforce adherence to health and safety regulations and protocols to ensure a safe working environment for employees and customers. Conduct regular safety inspections of equipment and facilities, addressing any issues promptly to mitigate risks. Administrative Duties: Manage branch administrative tasks, including inventory management, equipment tracking, invoicing, and rental agreements. Maintain accurate records of rental transactions, customer information, and equipment maintenance history. Ensure compliance with company policies, procedures, and regulatory requirements.

Market Analysis: Conducted thorough market research and analysis to identify new business opportunities and potential markets for expansion. Strategic Planning: Developed strategic business plans and initiatives to drive growth and increase market share, aligned with the company's overall objectives and targets. Client Relationship Management: Built and maintained strong relationships with existing clients, understanding their needs and requirements to enhance customer satisfaction and retention. Lead Generation and Prospecting: Generated leads through various channels, including networking, cold calling, and targeted outreach, to acquire new clients and business opportunities. Proposal Development: Prepared and presented compelling proposals, pitches, and presentations to prospective clients, showcasing the company's products or services and value proposition. Negotiation and Deal Closure: Negotiated terms, contracts, and agreements with clients to secure profitable deals and partnerships, while ensuring alignment with company policies and objectives. Collaboration and Cross-functional Coordination: Worked closely with internal teams, including sales, marketing, and product development, to coordinate efforts and support the successful execution of business development strategies. Performance Tracking and Reporting: Monitored sales metrics, pipeline activity, and business development KPIs to track progress, identify areas for improvement, and report on results to senior management. Continuous Learning and Professional Development: Stayed abreast of industry trends, market developments, and best practices in business development, continuously enhancing skills and knowledge to drive success.

Trained specialists, lower- and middle-level managers for higher positions requiring a higher level of knowledge, skills and other personal qualities; assisted in the development of new positions. Advised middle and lower-level managers, supervisors on labor organization and personnel management for more effective employee management. Participated in operational meetings to make individual management decisions. Conducted individual training of specialists and managers of different levels. Compiled statistical reports on the effectiveness of training and submit them to the management of the enterprise. Participated in negotiations between employers and trade unions (if any) on working conditions. Looked for training specialists in certain areas, concluded agreements with training companies, independent specialists, recruited groups for training with external specialists, coordinated their activities at the enterprise. Developed measures for the development of managerial potential among employees. Provided consultations on the development of terms of employment contracts (contract system) to managers and specialists of the human resources department. Monitored the development of technical and organizational progress, predicted the need for additional training depending on the situation at the enterprise, in the industry, in the country. Developed new training programs. Carried out monitoring of training programs, training programs offered by training companies, manuals, equipment and equipment for training (simulators), visual aids, methodological literature, automated learning tools. Identified the most progressive and effective teaching tools and ensured their use in teaching. Evaluated the results of the trainings by conducting final classes, exams, tests, interviews, qualification and management tests, etc. Analyzed the qualitative indicators of the training results and the effectiveness of their implementation (changes in the professional, qualification and official composition of employees; growth in labor productivity, wages; the state of corporate and team interaction; the number and nature of conflicts, etc.). Compiled reports on the work done. Prepared opinions on the promotion or demotion of employees based on the results of training, up to proposals for the replacement of individual employees in connection with unsatisfactory training results.

Search and fill in the database for making cold calls. Cold calls. Participation in exhibitions and forums. Conducting initial negotiations with clients. Preparation of the initial commercial offer. Presentation of a product or service to a client. Forming an application for a technical solution together with the customer and submitting the application to the technical department. Expert evaluation of the technical solution and the formation of alternative technical solutions together with the customer. Coordination of individual prices with the customer and financial services. Preparation of a business case for the profitability of the client to assess the possible margin of the discount. Agreement with the customer and the company's lawyers on the contract for the supply / provision of services. Ensuring the signing of the contract with the customer. Ensuring the receipt of the original contract by the accounting department and the archive. Invoicing with prepayment. Securing payment from customers. Preparing an order to start production of goods or services. Issuance of primary documents and ensuring their signing by the client. Ensuring receipt of signed documents from the client. Receiving claims from the client regarding the quality of goods or services and transferring claims to the necessary department (depending on the type of claim). Ensuring the delivery of goods to the customer or the performance of work at the customer's facility. Providing monthly payments to customers. Ensuring the monthly delivery of primary documentation to and from the client. Working with accounts receivable. Filling out the CRM system for any event at the client. Filling out daily reports on the number of calls. Filling out reports on meetings with clients. Preparation of information for the marketing department on the degree of customer satisfaction with the company's products or services. Preparation of proposals for the reform of goods and services for the marketing department. Getting competitive offers from customers. Planning sales volumes for future periods. Preparation of data for the calculation of the commission. Preparation of presentations and handouts.

Organization of the work of the structural unit, all business processes. Development and modernization of existing processes. Development of the business. Budgeting for branch needs and development needs. The introduction of new processes into the existing system. Direct management of the activities of the department's employees. Planning the work of the department. Coordination of the department's work with other departments of the company. Organization of professional development of employees of the department. monitoring the effectiveness of employees' performance of their work duties. Conducting safety briefings with department staff.

I was in charge of public relations and the media. Led the staff (department) of PR specialists or other employees of the enterprise subordinate, distributed tasks among them, controlled the fulfillment of tasks assigned to them. Design: - strategy of communication with representatives of the public and the media; - general outlines of the corporate identity of the company; - an action plan for the formation or correction of the image of the corporate culture of the enterprise; - draft thematic and financial work plan for PR specialists. Developed a plan for conducting PR campaigns, made forecasts of the impact of certain planned actions on the company's image. I determined the budget for PR campaigns. Developed presentation methods: - the company's attitude to economic, political, environmental and social issues; - information about the main directions of the enterprise's development, the socio-economic situation of the enterprise and the industry as a whole, the achievements of the enterprise in scientific research. Organized press conferences, briefings, collections of materials for the media, background information, interviews with company executives in the media.