I am a versatile marketing and content specialist with extensive experience in digital strategy, copywriting, and brand management. My background includes developing full website and mobile app structures, writing copy for landing pages, apps, and interfaces (down to microcopy like button labels), and creating multilingual content in Russian, English, and Kazakh. I have managed complete website and app localization projects, written over 100 automated e-mails and push notifications across three languages, and coordinated cross-functional teams of designers, videographers, and targeting specialists. Beyond content creation, I have organized major events, built audience profiles, and executed advertising campaigns across diverse industries such as fashion, beauty, F&B, and construction. My expertise covers SMM strategy, audience engagement, SEO content, targeted advertising, and CRM (AMO CRM) management. I am skilled in interviewing media figures and business leaders, developing scripts for creatives, and ensuring timely, high-quality project delivery. I combine creativity with strategic thinking, moving confidently between writing, analytics, and project management to deliver measurable results and build meaningful brand communication. Writing portfolio (RU) https://adelethecopywriter.tilda.ws/adeethecopywriter