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Female, 40 years, born on 14 January 1986
Almaty, not willing to relocate, prepared for business trips
Marketing and brand manager
Specializations:
- Marketing and advertising department manager
Employment type: full time
Work experience 12 years 8 months
June 2020 — December 2023
3 years 7 months
Kazakhstan, www.coca-cola.kz
Food Products... Show more
Marketing Manager
-Leading all the categories.
-New launches
-UTC promotions
-BQ relaunch
-Can 330 ml launch
-Fanta Citrus launch
-Dviggy relaunch
-Fanta Aporta launch
-Coke lemon lime launch
-Fuse tea can launch
-Costa launch
-Fuse tea Nitro relaunch
April 2016 — April 2017
1 year 1 month
LLP “RG Brands”
Almaty
Marketing Manager (Pepsi, 7Up, Mirinda)
— Control and execution sms promotion&database gathering.
— Budget control for brands responsible
— Brand strategy implementation
— People management
— Go to Market project implementation
— Special promotions for certain channel, certain client.
— 360 IMS promo control ATL&BTL included
— Website implementation and activation control
—Digital campaign control& Implementation
—SMM strategy implementation & control of execution
—Value for money strategy
January 2012 — January 2016
4 years 1 month
Kazakhstan, www.coca-cola.kz
Food Products... Show more
Senior Product Manager for Carbonated soft drinks (Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Fanta, Sprite, Schweppes )
— Control and execution under the cap promotion nationwide KZ with help of promo sales has been increased plus 20-30% sales vs BP, brand love score has been increased as well,
— Budget control for brands responsible
— Business plan preparation in 3 years ahead
— Brand strategy implementation
— People management hiring and remaining high potential people,
— Trade equipment order for nationwide KZ.
— Tailor made promotions for certain channel, certain brand.
— Internal trainer (conducted trainings coke ambassador, marketing for non-marketers)
— Coke ambassador
— POSM control of execution ordering.
— Fanta Lemonade launch and UTC execution.
—Coke Zero launch
—Share a Coke launch
—Christmas promotion implemented new system with caps exchange which have been increase redemption rate and number of redemption centers.
April 2009 — February 2011
1 year 11 months
Kazakhstan, www.coca-cola.kz
Food Products... Show more
Marketing Coordinator.
— Control and execution under the cap promotion
— Work with suppliers for equipment orders
— Close control of the agency for BTL activations.
— Coca-Cola Zero launch, great KA execution, shopping malls branding.
— Trade equipment order for nationwide KZ.
April 2008 — August 2009
1 year 5 months
Philip Morris Kazakhstan
Almaty
1-2-1 Communications Executive
- Leading the direct marketing projects(1-2-1)
- Supervision DM Delivery supplier
- Preparation of DM report
- Accruals preparation
- Supervision of the agency
- Tracking the budget (all financial flow, actual spending,RF)
- Participation in consumer discovery
- Participation in the sales study
- Organization projects Name Generation
- Developing interactive programs
- Website managing
- Supervising Hotline
March 2008 — April 2008
2 months
Kazakhstan, www.colgate.ru
FMCG (non-edible)... Show more
Customer Development Administrator
- Analysis the promo actions
- Reporting/KPI report, bonuses, turnover.
- Scorecard/tracking the expenses of branches
- CEB management
- Vendor creation/working in SAP
- MDM tool
- Price Procedure/ Price Monitoring Reports
- Leading and Conducting Retail Environment Study Research
- In-Store Monitoring pilot version conducting
November 2007 — March 2008
5 months
Kazakhstan, www.colgate.ru
FMCG (non-edible)... Show more
Customer Development Analyst
- Tracking the sales. (daily sales report, weekly sales report, monthly sales report, sales planning)
- Tracking stock report
- Forecasting
- Report on sales YTD, YTG.
- Price Policy alignment
- Motivation program conduction (KPI sales force)
- IMS report
April 2007 — November 2007
8 months
Heineken Dinal LLP
Almaty
Trade Marketing Specialist
- Trade marketing activities, creation and implementation of trade promos.
- Making design and printing issues of sales presenter.
- POP materials.
- Tracking of spending of budget of commercial department.
Skills
Skill proficiency levels
Advanced level
Level not specified
Driving experience
Driver's license category B
Higher education (bachelor)
2025
Higher education (bachelor)
Moscow Institute of Psychoanalysis
Psychology, Organizational Leadership and Management Consulting
2024
Higher education (bachelor)
Moscow Institute of Psychoanalysis
Psychology, Neirocoaching
2007
Higher education (bachelor)
Business Administration, Маркетинг
Languages
Citizenship, travel time to work
Citizenship: Kazakhstan
Permission to work: Kazakhstan
Desired travel time to work: Doesn't matter