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ЗарегистрироватьсяFemale, 42 years, born on 11 March 1984
Almaty, not willing to relocate, prepared for occasional business trips
Market Analysis and Marketing Research Manager or Brand manager
600 000 ₸ in hand
Specializations:
- Sales manager, account manager
Employment type: full time
Work experience 9 years
April 2013 — April 2015
2 years 1 month
Carlsberg Kazakhstan Brewery
Almaty, www.carlsbergkazakhstan.kz/
Food Products... Show more
Market Analysis and Marketing Research Manager
2 subordinate employees
• Management of the process of beer market researches, positions of main competitors in the market (retail audit and other tools)
• Management of the process of consumer researches (quantitative and qualitative ad-hoc research projects, category & brand tracking; market landscape, etc.)
• Market situation analysis based on all available resources, report consolidation and it’s presentation to a commercial team and board of Directors (including recommendations)
• Short term perspective forecasting of the Beer Market development (1-3 years)
• Beer market segmentation development and implementation (based on marketing researches), Main market segment dynamics monitoring
• Price monitoring and price analysis vs competitors
• Active participation in a launches of new products and further execution monitoring
• Participation in development of Assortment matrix for different sales channels
• Close cooperation with international headquarter, including reporting of the Marketing Department main results
• Marketing research budget management
• Holding tenders and contract signing for marketing researches
• Marketing department procedures development and implementation (Marketing research process, price monitoring)
• Staff management and development
January 2010 — April 2013
3 years 4 months
Carlsberg Kazakhstan Brewery
Almaty, www.carlsbergkazakhstan.kz/
Food Products... Show more
Market Research Executive
• Global and local market trend analysis, consumer insight generation, development of recommendations
• Assessment of consumer's preferences and behavior by means of marketing researches (quantitative and qualitative)
• Brand health data monitoring by regular consumer researches (brand tracking)
• Quality tracking and improvement, of the data that is collected during researches
• Research agencies selection, participation is tender process, contract signing
• Participation in the process of Beer market segmentation development (based on marketing researches)
• Supervising follow-up of the Marketing research budget, as well as effective budget using recommendations development
October 2007 — December 2009
2 years 3 months
Brif Central Asia Research
Almaty, www.brif.kz/
Media, Marketing, Advertising, PR, Design, Production... Show more
Researcher (quantitative research department)
• Social and marketing research projects implementation (quantitative researches): launching, project management, monitoring of the field researches quality, data bases, filing research result reports
• Negotiations with clients and partners
May 2006 — October 2007
1 year 6 months
Brif Central Asia Research
Almaty, www.brif.kz/
Media, Marketing, Advertising, PR, Design, Production... Show more
Project Manager Assistant (quantitative research department)
• Research projects assistance: at the stage of launching, field researches quality monitoring, development of the statistical tables, reporting diagrams, working with databases
Skills
Skill proficiency levels
About me
My objective is to obtain a position of Market Analysis and Marketing Research Manager in a constantly developing company, dealing with consumer researches and market analysis or position of Brand Manager.
Motivation: to work in a knit team of like-minded people, career and professional development, corporate training.
Main skills:
- Market situation analysis, targeted to a deep understanding of company positions and positions of main competitors in the market, in different sales channels and segments.
- Market situation research process management (marketing researches, including retail audit)
- Effective collaboration with the commercial team and international headquarter.
- Effective collaboration with research agencies
- Staff management and development
Recommendations will be provided during an interview.
Higher education
2005
Higher education
Economics and Management, International Economics
Languages
Citizenship, travel time to work
Citizenship: Kazakhstan
Permission to work: Kazakhstan
Desired travel time to work: Doesn't matter