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Female, 42 years, born on 11 March 1984

Almaty, not willing to relocate, prepared for occasional business trips

Market Analysis and Marketing Research Manager or Brand manager

600 000  in hand

Specializations:
  • Sales manager, account manager

Employment type: full time

Work experience 9 years

April 2013April 2015
2 years 1 month
Carlsberg Kazakhstan Brewery

Almaty, www.carlsbergkazakhstan.kz/

Food Products... Show more

Market Analysis and Marketing Research Manager
2 subordinate employees • Management of the process of beer market researches, positions of main competitors in the market (retail audit and other tools) • Management of the process of consumer researches (quantitative and qualitative ad-hoc research projects, category & brand tracking; market landscape, etc.) • Market situation analysis based on all available resources, report consolidation and it’s presentation to a commercial team and board of Directors (including recommendations) • Short term perspective forecasting of the Beer Market development (1-3 years) • Beer market segmentation development and implementation (based on marketing researches), Main market segment dynamics monitoring • Price monitoring and price analysis vs competitors • Active participation in a launches of new products and further execution monitoring • Participation in development of Assortment matrix for different sales channels • Close cooperation with international headquarter, including reporting of the Marketing Department main results • Marketing research budget management • Holding tenders and contract signing for marketing researches • Marketing department procedures development and implementation (Marketing research process, price monitoring) • Staff management and development
January 2010April 2013
3 years 4 months
Carlsberg Kazakhstan Brewery

Almaty, www.carlsbergkazakhstan.kz/

Food Products... Show more

Market Research Executive
• Global and local market trend analysis, consumer insight generation, development of recommendations • Assessment of consumer's preferences and behavior by means of marketing researches (quantitative and qualitative) • Brand health data monitoring by regular consumer researches (brand tracking) • Quality tracking and improvement, of the data that is collected during researches • Research agencies selection, participation is tender process, contract signing • Participation in the process of Beer market segmentation development (based on marketing researches) • Supervising follow-up of the Marketing research budget, as well as effective budget using recommendations development
October 2007December 2009
2 years 3 months
Brif Central Asia Research

Almaty, www.brif.kz/

Media, Marketing, Advertising, PR, Design, Production... Show more

Researcher (quantitative research department)
• Social and marketing research projects implementation (quantitative researches): launching, project management, monitoring of the field researches quality, data bases, filing research result reports • Negotiations with clients and partners
May 2006October 2007
1 year 6 months
Brif Central Asia Research

Almaty, www.brif.kz/

Media, Marketing, Advertising, PR, Design, Production... Show more

Project Manager Assistant (quantitative research department)
• Research projects assistance: at the stage of launching, field researches quality monitoring, development of the statistical tables, reporting diagrams, working with databases

Skills

Skill proficiency levels
Analytical skills
Market Research
Marketing Analysis
Project management
Negotiation skills
Team management

About me

My objective is to obtain a position of Market Analysis and Marketing Research Manager in a constantly developing company, dealing with consumer researches and market analysis or position of Brand Manager. Motivation: to work in a knit team of like-minded people, career and professional development, corporate training. Main skills: - Market situation analysis, targeted to a deep understanding of company positions and positions of main competitors in the market, in different sales channels and segments. - Market situation research process management (marketing researches, including retail audit) - Effective collaboration with the commercial team and international headquarter. - Effective collaboration with research agencies - Staff management and development Recommendations will be provided during an interview.

Higher education

2005
Higher education
Economics and Management, International Economics

Languages

Russian — Native

English — C1 — Advanced

Citizenship, travel time to work

Citizenship: Kazakhstan

Permission to work: Kazakhstan

Desired travel time to work: Doesn't matter