Career path development: Digital Supervisor (May 2020 - present) Digital Analyst (May 2019 - April 2020) Responsibilities: o Establish and maintain the brand presence across Digital touchpoints: e-commerce, website, social media, CRM send-outs, media campaigns, chat-bots o Manage CRM system in accordance with key business objectives and consumer journey o Perform Content management work among social media, website, and CRM o Support and improve website performance (including but not limited to UX analysis and optimization, organic SEO performance tracking and improvement, UAT, Google Analytics and Yandex Metrica, A/B testing) o Launch social media channels and Perform Social media listening o Evaluate data and insights to help inform marketing strategy

Responsibilities and Accomplishments: o Built and led a Partner Development Program from scratch: mission, strategy, KPIs, tactical activation plan, and marketing support o Led end-to-end production of over 40 events that served to establish a relationship between Microsoft sellers and Microsoft Partners o Developed event marketing promotion plans and coordinated event logistics o Created post-event reporting based upon analysis of data metrics, to facilitate continuous improvement o Built the internal educational campaign that increased the usage of the InsideView tool by 40%

Responsibilities and Accomplishments: o Developed and run Marketing, PR, and Digital strategy, including but not limited to Brand Campaigns, Product Campaigns, new Product launches support, Brand activation in Digital and Other Media. o Analyzed digital advertising effectiveness, established KPIs, and executed changes that helped reduce marketing budget by 60% and maintaining key digital metrics (number of visits and interactions per visit, bounce rate, CTR, CPC, etc.) o Evaluated company’s website usability, detected areas for improvement, aligned and implemented changes o Developed the Brand Book and adapted marketing collateral in accordance with the Brand Book

Career path development: Junior Brand Manager (October 2014 - September 2017) Trade Marketing Specialist (May 2014 - September 2014) Marketing Intern (January 2014 - April 2014) Responsibilities and Accomplishments: o Led the highest margin brand in the company’s portfolio and maintained its consistent growth (+12% average annual growth) o Improved brand profitability by 21% by launching the local production of its key product line o Analyzed brand performance based on both internal and external data and identified the opportunities for the business growth o Developed and executed a brand marketing strategy o Coordinated qualitative and quantitative research projects o Led product launch campaigns and outreach events o Supported brand management and sales teams by estimating POSM needs, controlling their delivery and placement, and analyzing their effectiveness o Co-developed the "Standards of Merchandising" book for internal usage o Organized internal events such as Sales Conventions and Sales Days in order to align the company's goals and field sales team efforts

Responsibilities and Accomplishments: o Analyzed competitors marketing activities, such as shelving, pricing, positioning, media, and trade advertisements o Executed portfolio optimization and increased the share of shelf for the most profitable SKUs o Planned media support in press, developed and aligned key visuals o Led marketing product researches o Closely interacted with the field sales team in order to educate them about the product features, innovations, competitive advantages, and marketing campaigns

Responsibilities and Accomplishments: o Tracked marketing budget o Ordered marketing collateral materials o Coordinated media, advertising, and PR agencies

Responsibilities and Accomplishments: I was supporting the marketing team with conducting the research with the goal of identifying University’s target customers, their motives to pursue higher education (MS or MBA), and criteria they had to choose a school. The research was conducted in Almaty city. We used methods of survey and interview. My role was to develop a questionnaire, collect and analyze the data, and make the recommendations on how this data must be used in order to create an effective marketing strategy