Больше информации по резюме будет доступно после регистрации
ЗарегистрироватьсяWas today at 00:13
Female, 38 years, born on 4 December 1987
Almaty, willing to relocate, prepared for business trips
Brand manager
Specializations:
- Marketing and advertising department manager
Employment type: full time
Work experience 11 years
March 2021 — August 2022
1 year 6 months
Cyprus, www.unlimint.com/
IT, System Integration, Internet... Show more
Marketing Manager
Supporting Head of Integrated Production with coordination of creative studio:
- preparation of task list for designers
- traffic management
- meeting the deadlines
Processing daily requests on marketing projects:
- contracts and correspondence with vendors
- design requests
- payments requests
- reviewing of agreements from contractors before legals etc.
Production of marketing materials:
- identifying best suppliers RFPs
- budgets calculation and cost control
- briefing suppliers
- management of production processes
Logistic process control of delivery advertising materials
Controlling the quality of marketing materials
November 2017 — December 2020
3 years 2 months
Dolana, LLP
Almaty
Medicine, Pharmaceuticals, Pharmacies... Show more
Marketing manager
Responsibilities and functions:
- order
- pricing
- B2B
- B2C
- business strategy development
- sales promo
- negotiation
Achievements:
- pharmaceutical chain has been successfully rented out
November 2016 — October 2017
1 year
Diego, IE
Almaty
Retail... Show more
Marketing manager
Responsibilities and functions:
- order
- pricing
- B2C
- business strategy development
- sales promo
- negotiation
Achievements:
- fmcg chain has been successfully sold out
May 2016 — October 2016
6 months
Almaty
Food Products... Show more
Marketing Manager
Responsibilities and functions:
- marketing analysis
- increase sales
- event management
- B2B sales
- work with publicity
- trainings & degustations
- SMM
- event marketing
Achievements:
- new partners: restaurant chains
- Arba Wine Harvest Festival 700 visitors
- trainings for new & existent partners
- degustational events
- facebook & instagram accounts
- collaboration with TV channels, magazines, internet resources e.g. 31 Channel, Khabar, НТК, the-steppe etc
February 2014 — January 2015
1 year
Social Project "Creative Networking Platform"
Almaty, www.facebook.com/cnpkimep
Founder
Communication with:
1) Business entities
2) Alumni
3) Recruiting companies
We SHARE knowledge, we SHARE experience.
CNP is a unique area where young specialists negotiate, develop, and create business networks
CNP gives an opportunity for KIMEP Alumni representatives to exchange knowledge, practical experience, significant career achievements, latest trends and news in different spheres (such as business, politics, social life etc.) and industries (such as accounting, finance, marketing, IT, law etc.). This initiative will give an opportunity to think critically, debate own and opposite hypotheses, negotiate, and finally create and strengthen networking skills.
CNP invites business representatives for cooperation.
In this project you can make a presentation about the company, any programs aimed to employ young professionals, etc. It is worth noting that meetings on this platform are mostly interactive ones.
We are always glad to create mutually productive relationships!
For all questions, please feel free to e-mail cnpkimep@gmail.com
Project Founder: Aiman Toktassynova
November 2013 — February 2014
4 months
Almaty, kulanoil.kz
Automotive Business... Show more
Product Manager
Responsibilities and functions:
- Regular market monitoring: tendency analyses, competitors' activities (market tours, store checks, sales reports)
- Regular analyses of sales , GP, branch distribution, sales channels
- Sales per SKU analysis
- Communication with Distributor representatives of Exxon Mobil
- Submission of regular reports (monthly highlights/quarterly business reviews/yearly reports) to the Distributor Head Office
- Branding upon EM Brandbook
Achievements:
- ATL and BTL budget for 2014
- Trade marketing calendar
- Sales and Marketing Plan
- Proper communication with 12 branches
- Proper communication with involved departments as sales, finance, advertising, logistics, legal and HR departments
- Fast reaction towards competitors activities
June 2011 — October 2011
5 months
CAT, ТОО
Kazakhstan, www.turkuaz.kz
Retail... Show more
Brand Manager
Responsibilities and Functions:
- Brand positioning
- monitoring market trends, advertising and marketing activities
- work closely with product developers, researchers, marketing personnel and creative agencies
- order planning, order placement, order acceptance and distribution
- pricing strategy
- consumer marketing (advertising plan)
- trade marketing (calendar of events)
- monitoring (market tours, store checks, sales reports)
Achievements:
- sales increase by 7%
- launch of a private brand
- successful communication and sales strategy for several private and non-private brands
June 2009 — March 2011
1 year 10 months
АТФБанк, АО
Almaty, www.atfbank.kz
Financial Sector... Show more
Product Manager
Product Manager (4 months)
Responsibilities:
- Insurance
- Value added products
- Bonus system relaunch
Functions:
- study of insurance market
- market research analysis: pricing strategy & communication strategy
- new product development
- demand forecast
Achievements:
- Relaunch of the bonus system for cardholders (B2B, communication activities)
- Packaged offer of banking and insurance products (tender for insurance comp, communication activities)
- Value added strategies for existing products
Principal Specialist of Marketing, Segments and Products Department (7 months)
Responsibilities and functions:
- delivery of business goals to the corporate image department
- analysis of channels of communication
- control of budget
- giving feedback to the agency creative work
- communicating with branches
- consumer research, consumer insight
Achievements:
- proper communication between Retail block & Corporate Image & Communications Department
- total retail products integration from the point of marketing view
Assistant to Managing Director (10 months)
Responsibilities and functions:
- Responsibility for the overall office work performance
- Gathering, adapting, storing and distributing information within the Retail
- Providing the support to other departments and managers
- Planning, organizing, providing leadership and controlling all administrative functions
- Reporting on monthly basis to general Manager
- Organizing internal events of retail division
- Scheduling internal and external meetings
- Organizing conference calls
- Controling document flow
Achievements:
- Several marketing researches of retail products and competitive environment situation
March 2009 — May 2009
3 months
Educational/Job Fair “Perspectives & Opportunities for Career Growth in the Times of Crisis
Event Marketing
Responsibilities
- program development
- correlation with partners/sponsors
- providing students with information
- design of outdoors & tickets
- overall coordination
Achievements
- great feedback of students & database formation
- providing job seekers & students with relevant information
- event coverage in Media with the help of ViPromotion
July 2008 — October 2008
4 months
Black Pencil, Leo Burnett Division
Account Manager
Responsibilities and functions:
- writing creative brief
- TV ads adaption
- studying P&G products
- participation in brainstorming
- real project discussions
- event for NPD
Achievements:
- writing of a Handbook
- participating in the writing of a Book of Change (Car Industry trends 1998-2008)
September 2007 — May 2008
9 months
Educational Institutions... Show more
Research Assistant
Quality Assurance and Institutional Research Department
Responsibilities
- Making secondary researches in order to provide data on issues of improving quality of education
- Analyzing the results of researches
Achievements & studies
- communicating with students & exploring the needs of youth segment
- writing researches
Skills
Skill proficiency levels
Driving experience
Driver's license category B
About me
Professional skills:
- "Action 2017" courses for directors
- Fashion Project: @showroom_fetish
- Social Project CNP https://www.facebook.com/cnpkimep/info
- SPSS user (Statistical Package for the Social Sciences)
- Advanced PC user
- Master Thesis "The drivers & outcomes of viral video sharing"/"Предпосылки и последствия отправки вирусного видео"
- Training Certificate "Negotiation Skills"
- DAMU Training Certificate "Business - Adviser"
- Training in Marketing Club Navigator at Executive Education Center, KIMEP
- IELTS 7.5
Personal qualities:
- analytic skills
- good communication and presentation skills
- creative
- orientation for success
- challenge taking
- desire for development
- good listener
Higher education (master)
2024
Higher education (master)
NYFA
MFA, Producing
2013
Higher education (master)
University of Leeds
Faculty of Business, MA Advertising and Marketing
2010
Higher education (master)
KIMEP
Bang College of Business, BSc Marketing
2010
Higher education (master)
KIMEP
BSc, Marketing
Languages
Citizenship, travel time to work
Citizenship: Kazakhstan
Permission to work: Kazakhstan
Desired travel time to work: Doesn't matter