Designed and executed marketing strategies that increased premium product category sales by +30% YoY and boosted subbrands awareness by +50% (AGS index). Spearheaded launches of Bespoke, AI Laundry, Samsung Jet, achieving record-breaking sell-out within the first 90 days. Led digital marketing initiatives (social media, content marketing) resulting in higher engagement and 3.5× ROAS compared to regional benchmarks. Directed end-to-end campaign management, from concept to performance analysis, optimizing budgets and reallocating spend to top-performing channels. Secured 5+ international mentions for marketing innovation from Samsung HQ through BTL/ATL activities. Managed cross-functional teams of 7+ specialists, fostering collaboration and exceeding KPIs across digital, retail, and product marketing. - Управление командой менеджеров продукта в компании или направлении - Разработка стратегии управления продуктовым портфелем - Управление командой маркетологов - Принятие стратегических решений по развитию бизнеса - Управление кросс-функциональными командами - Развитие стратегии коммуникации с заинтересованными сторонами проекта - Формирование стратегии продвижения продукта на рынке

Oversaw the complete product lifecycle for 100+ SKUs, from ideation to market exit, achieving 10+ successful launches with double-digit profit growth. Increased market share to #1 globally in select categories (AddWash, QuickDrive, Bespoke, Jet). Developed and presented strategic roadmaps to Global HQ Go-to-Market Team, gaining approval for regional adaptations. Conducted in-depth analysis using BAS, Nielsen, GfK, optimizing portfolio mix for +38% revenue growth. SKU efficiency boosted by 35% Reduced time-to-market by 20% through process improvements and closer coordination with global R&D and manufacturing teams. Achieved recognition for Best Global Product Launch and multiple Global Best Practices.

Supported global procurement operations across Africa, Asia, Europe, and CIS, improving vendor selection and reducing procurement cycle time by 15%. Contributed to ERP/software development strategy for global deployment, coordinating with multiple business units. Evaluated top consulting partners (McKinsey, Deloitte) for strategic projects.

Conducting the financial analysis of 2008-2010 years, determination of the pros/cons of financial strategy -Conducting cost and variance analysis(monthly). Explanation the core reason for increased or decreased expenses (reasoning) -Actively discuss financial performance of the company within the finance team -Analyzing the cash flow , cash flow budget -Forecasting (scenario analysis) -Conducting the research on the fund raising through private placement and loans - IRR, NPV, cash flow - Budgeting and forecasting