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Female, 34 years, born on 25 October 1991
Almaty, willing to relocate, prepared for business trips
Influencer Marketing Manager
Specializations:
- Marketing manager, internet marketer
Employment type: full time, part time, project work/one-time assignment
Work experience 12 years 5 months
November 2019 — currently
6 years 7 months
Astana, btsdigital.kz/
IT, System Integration, Internet... Show more
Influencer Marketing Manager
- Created, curated and managed published content for feed and stories across social media channels.
- Produced relevant product content to reach target customers.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Established credibility on social media and persuaded others by virtue of authenticity and reach.
- Monitored and built social media following by maintaining solid online presence via community engagement.
- Formulated high-quality written storytelling and visual content for social media campaigns.
- Gathered insights from interaction with current and prospective consumers to enhance content.
- Followed and reviewed competitor social media channels, content and strategy to relay insights.
- Created content strategies for digital media.
- Developed paid client ads for use on diverse social media platforms, achieving average of 3K users per ad.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Built and improved customer engagement plans, boosting conversion rates 20%.
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and sales of IT products.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
January 2017 — November 2019
2 years 11 months
RSP International
Almaty, www.rsp-i.info
Audit Consultant
Responsible for the day-to-day requirements of the company, such as coordinating the work of the department, monitoring the implementation of the project, direct communication with the client, analysis and consulting.
- participation in the audit and reviews of financial statement in various industries (IT, logistics, education, production);
- communicating with clients, collecting information, conducting detailed financial analysis, and reporting on findings;
- identify any discrepancies in documents and statements, post relevant entries and make corrections;
- understand, evaluate and test the work of the company's accounting and internal control systems;
- perform analytical procedures/analysis to detect unusual financial statement relationships;
- review material assets, liabilities, income, and expenditures;
- offering recommendations for any weaknesses noted and implementing improvements and efficiencies;
- writing documentation for company business procedures and audit procedures;
- performing additional administrative duties, such as interviewing candidates for audit department, preparation of labor contracts, concluding an agreement with clients, preparing a commercial offer, submission of quarterly and annual reports to the Ministry of Finance and to the Chamber of Auditors, reconciliation of data with clients and signing of the act of reconciliation, cash receipt control;
May 2019 — July 2019
3 months
IT Startup In Travel - Savvy
Almaty
Business analyst
- Interfaced with cross-functional team of business analysts, developers andtechnical support professionals to determine comprehensive list of requirement specifications for new applications.
- Interacted with clients to ascertain requirements and expectations for productand service.
- Researched competitors to build report of rising trends in targeted markets.
- Applied knowledge of data modeling and statistical analysis to note trends anddraw conclusions.
- Reviewed performance benchmarks and established metrics for future tracking.
- Evaluated and adopted new technologies to address changing needs.
- Developed flowcharts and diagrams to describe and lay out logical operational steps.
- Documented procedures and business processes and shared information with appropriate stakeholders.
- Performed competitor bench-marking analysis to identify manufacturing savings opportunities and potential product enhancements.
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
January 2019 — April 2019
4 months
IT Startup : Renting Marketplace
Almaty
Business analyst
- Worked effectively with cross-functional design teams to create software solutions that elevated client side experience and significantly improved overall functionality and performance.
- Researched and resolved issues regarding integrity of data flow into databases.
- Derived conceptual designs from business objectives to deliver software and applications according to specifications for usability, performance and functionality.
- Assessed strategic implications of business intelligence data.
- Assessed impact of current business processes on users and stakeholders and evaluated potential areas for improvement.
- Developed product metrics derived from raw company data to track improvements in organizational efficiency.
- Developed start-up and scaling cost estimate.
- Worked one-on-one with clients to improve specifications.
- Conducted interviews with key business users to collect information on business processes and user requirements.
- Documented business processes and analyzed procedures to align with business needs.
- Researched competitors to build report of rising trends in targeted markets.
- Developed wireframes, site maps and content inventories for new website designs.
- Collaborated closely with upper management to drive strategy through development and implementation of new processes.
January 2016 — January 2017
1 year 1 month
Almaty, autodom-t.kz
Internal Auditor & Financial Analyst
- analysis of company's business processes;
- analysis of the market demand for company products;
- preparations of monthly reports to shareholders;
- development of the strategies to reduce company expenditures;
- analysis of new opportunities;
- participation in preparation of full financial statement;
- active participation in all aspects of investment decision processes;
- preparation of necessary documents for banks;
January 2014 — January 2016
2 years 1 month
BDO
Almaty, www.bdo.com/
Audit Assistant
- inspect the financial statements for accuracy & correct the detected anomalies;
- communicating with clients, collecting information, conducting detailed financial analysis, and reporting on findings;
- understanding and documentation of significant business process;
- verify the supporting documents of bills, receipts and reconciliation statements;
- inspect the final amounts of assets and liabilities and compare them with amounts displayed in balance sheets;
- check revenue and expenses accounts to judge the amount of total debts and credibility of the organization;
- inventories, fixed assets (acquisition, depreciation, write-off, the accuracy of calculating depreciation, etc.);
- analysis of AR and AP for completeness and accuracy;
Skills
Skill proficiency levels
About me
Internet-savvy Influencer Manager with in-depth knowledge and understanding of Facebook, Instagram, TikTok and YouTube with proven commitment to producing results. Increases brand perception through building and maintaining best-in-class influencer strategies and programming. Insightful devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
-Accomplishments-
Led user acquisition stream to the company main product AITU (Social network). During the work, increased the number of app installs up to 2M, organic traffic up to 50%, user engagement up to 35% and reduced the user CPI to $1.
Marketing campaigns & advertising with bloggers:
TV & Shows: bring the target audience to the AITU (https://aitu.io/) messenger through exclusive video shows and advertising collaborations with show stars. Ads playlist - https://www.youtube.com /playlist?list=PL4vw4wdTAaTJABtcMsSLxX-4rwNj_tnSA
New Year Promo: bring the target audience (130K) in 2 weeks to the AITU (https://aitu.io/) messenger through collaborations with 50 bloggers, like: Zheka, Sabirkin, Bayzakova, Nami Kulumbetova, SekaVines, Territima, Nagimuwaa, Ratbek, Missanov etc.
Game Bloggers: bring the target audience through exclusive content of game youtube bloggers like: Danik Real, Eddie Forbes, etc.
Youtube Serials: bring the target audience through exclusive content of youtube popular series like: Sheker (https://www.youtube.com/channel /UCy3iVGkgTXEIE3oprDr_lyw), Qarapaiym Qairat (https://www.youtube.com /channel/UCDZ1slP9LRYWKGnVACKlNOQ) , Sake (https://www.youtube.com /channel/UCzy6RoMcGa42SkiYJekudQw)
Charity collaborations: improving brand reputation through sponsoring a charity events, like celebrity (Aigul Imanbayeva) during a pandemic. Gifts for schoolchildren from low-income families before the start of the school year.
-Skills-
- Data collection, analysis, modeling
- Written and oral communication skills
- Budgeting and Allocation
- Product development
- Campaign management
- Brand development
- P&L Management
- Market Analysis
- Strategic Planning
- Self-motivated professional
- Planning and Coordination
- Redirect monitoring
- Ad development
Higher education
2014
Higher education
KIMEP University
Languages
Tests, examinations
2019
Certified IT Business Analyst
Almaty Business Analyst School
2017
Certificate of professional accountant
Accountant Organization
Citizenship, travel time to work
Citizenship: Kazakhstan
Permission to work: Kazakhstan
Desired travel time to work: Doesn't matter
