- Develop distribution & sell-out: coaching and managing sales & beauty advisers team. - Apply & lead commercial business strategy to achieve sales targets. - Conduct brand & trade marketing initiatives in field. - Manage stock agreements of distributors & trade partners, Manage & Monitor contracts associated with the brands. - Manage the sales budget, as well as motivational resources and return on investment.

Grow category and company's market share in trade channels: - sales channels observation and delivering the knowledge to the company and other departments; - leading the coffee and beverages categories channel plans development (annual). Participation in brand & customer plans development, demand planning process; - execution of the long-term and short-term trade activities to reach MS & sales targets; - tailor-made programs to grow category in key retail chains; - Pre-Post evaluation of activities; - Budget control: effective split by city/channel to achieve sales & distribution goals;

Trade activities planning and execution control/support: -- marketing activities in trade -- focusing on trimester/monthly priorities of sales team -- regular trade for sales plan execution -- long-term trade programs -- TOT/POSM planning&control -- new products/SKUs launching Budget control: -- annual budget -- ROI of trade activities

- Development, coordination and evaluation of trade activities - Channel manager support in annual planning, weekly/monthly/annual reporting - Working with regions, gathering information & feedbacks Project: Analysis of consumer flow in supermarkets: top places for pallets placement

- Account management(Metro CC, Silkwaycity) - Store stock control - Presentation of RGB activities - Accounts receivable control

- Sales report (18 branches + Kyrgyzstan) – daily, weekly and monthly bases - Reporting process systemization.