· Development of new business model (Restructuring of own retail and entering national chains) · Sell in/sell out oriented operations  (Implementation of PSI based management) · Managing SCM operations (New supply scheme) · Retail Management · Line-up & Pricing (fixing product matrix) · Troubleshooting (BAD AR collection) · Budgeting (P&L) · Line-up (Restructuring ex-line up based on market demand and competitors analysis) · Development of new T&C for customers

Responsible for: Central Asia, Caucasus, Mongolia (9 countries) Managing business process of AV (audio-video) & HA (homeappliances) Control of sell in/sell out oriented operations Managing SCM operations (Effective supply management) Retail Management (Instore activities, planning & execution control) Strategy development (Market oriented business platform) Troubleshooting KPI setting AR control Budgeting (P&L)

Responsible for: Kazakhstan market Managing Sales process (import plan execution, sell in, sell out support plan) Relationship management with accounts Strategy comprehension of KA to build long term partnership Plan business & set targets for KA Negotiation and execution of commercial agreement (incl. trade terms, co-ad budget and volume rebates) In-store marketing & shop display support Trouble shooting (e.g. AR, supply issues and forecast)

Responsible for: LLP “Company Technodom” –Almaty (Nationwide Retail chain + w/s activities), LLP “Evrika” –Shymkent (Regional retail chain+ w/s activities), Panorama – Aktobe (regional retail chain), “Syscon” –Turkmenistan (W/S activities) Managing Sales process (import plan execution, sell in, sell out support plan) Relationship management with accounts Strategy comprehension of KA to build long term partnership Plan business & set targets for KA Negotiation and monitor of commercial agreement (incl. trade terms, co-ad budget and volume rebates) In-store marketing & shop display support Trouble shooting (e.g. AR, supply issues and forecast)

Responsible for: Export (Tajikistan, Kyrgyzstan), LLP “AsiaTechnicsGroup” – “Planeta Electroniki” retail, LLP “ASTRO BT” – wholesale dealer. KZ/Tajiskistan, Kyrgyzstan. Relationship management with KA Strategy comprehension of KA to build long term partnership Plan business & set targets for KA Negotiation and monitor of commercial agreement (incl. trade terms, co-ad budget and volume rebates) In-store marketing & shop display support Trouble shooting (e.g. AR, supply issues and forecast)

control of sales process (overall Kazakhstan), import plan and execution, managing working process, managing PSI (purchasing-sales-inventory), meetings and negotiations, sales forecast, Pricing, P&L Presentations.

sales (develop and execute yearly/monthly sales plan), sales planning (control PSI – purchasing/sales/inventory), marketing survey (analyze brand tendencies and research strategies/ tactics for resolving any difficult brand issues), negotiations (work with dealers), Pricing system. Presentations.