Department Leadership: o Managed an entire department of 10 people (4 months), demonstrating leadership and management skills. o Introduced and activated new products in the Kazakhstan market using digital and traditional platforms, achieving a 21% sales growth. o Collaborated closely with Area heads and End market directors to ensure activation alignment, resulting in streamlined processes and consistent brand messaging. Campaign Development and Execution: o Led the most accelerated global product launch for a new product in new price segment, resulting in a x3 times faster time-to-market. o Developed and executed numerous new product campaigns from scratch, including digital activations, trade activations, and promotional strategies for consumers, resulting in 85k new consumers coming into category. o Managed digital activation campaigns for strictly controlled products, enhancing online brand presence and compliance with regulations. Leading newly created department into new ways of working: o Guided the new department through an integration into new Area and new ways of working. o Introduced new sales and activation reports, providing valuable insights and driving data-informed decision-making. o Drove cross-functional collaboration, leading to more efficient workflows and activation campaigns happening on time in full.

Strategic Portfolio Development o Analyzed market trends and legislative changes to create a portfolio strategy for upcoming years, ensuring the right products were launched OTIF. o Prepared multicategory annual activation plans in collaboration with Brand Manage Effective Campaign Development and Execution: o Launched 6 THS/FMC SKUs & 2 ranges of glo devices, diversifying & strengthening product pipeline. o Created new activations that boosted sales and performance. Production Transition Management: o Successfully moved the entire product portfolio production from one country to another, managing BCP during sanctions

Preparation & launch of new category in Azerbaijan/Georgia markets.

First ever launch of massive Tobacco Harm Reduction campaign with Russia being the pilot market with no brand guidelines on the campaign

Multicategory launch & execution of new products (3 rotations during 3 years).

Completed a leadership program with 4 rotations in the marketing department, gaining comprehensive experience in Trade and Brand Marketing and contributing to key projects.