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Female, 44 years, born on 18 April 1982

Almaty, willing to relocate, prepared for business trips

brand manager, trade marketing specialist, exec BM

600 000  in hand

Specializations:
  • Marketing and advertising department manager

Employment type: full time

Work experience 25 years 3 months

October 2007currently
18 years 8 months
Raimbek Alco (FMCG)

Food Products... Show more

junior brand manager\executive BM
-- Dealing with events and promo BTL campaigns - Marketing projects for brand-donors according the global concept - Marketing forecasts for future periods, budgetting - Developmet and realization of on-off promo campaigns, consumer promotion, B2B - Producing and controlling POS materials - Making marketing, sales and expenditure reports - Organization of events in on trade networks, global events - Execute all brand activity in line with brand strategy - Monitor and report brand expenditure within the brand plan - Pricing management, competitors analise - To ensure sales volume and stocks - Monitor and analysis of market - development and realisationof brands communications - preparig, coordinating the launch program - Participation plans budget and control expenditures within it - working out, overseeing the production of TV adverts, newspaper and magazine advertisements, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printing companies - monitoring product distribution and consumer reactions through focus groups and market research - digital, mediaplanning
March 2014March 2016
2 years 1 month
Wimpex LLP

Food Products... Show more

Brand manager DIAGEO
- Dealing with events and promo BTL campaigns, analyses of profitability - Making marketing plans of activities, marketing reports - Realization of on-off promo campaigns, accordance with global brand plan - Development, producing and controlling POS materials - Financing, budgetting - Analyses and control of sales (volume of sales) - Monitoring product distribution and consumer reactions through focus groups and market research - coordinate and organize all aspects of marketing mix to ensure continues growth of brand sales volume and profitability - forecasting OOS, making orders, logistic - Distribution development
February 2006November 2006
10 months
Best Line Advertising company

Food Products... Show more

General manager
- Searching, conducting clients and drawing up of database; - Development of concepts; - Development of scripts, suits, and registrations; - Development of campaigns on deducing and positioning of a brand in the market; - The organization and the control of passage BTL - actions; - Creation, the organization and coordination of school of promoters, development of the program of training; - Work with regions; - Coordination of formation of promoters’ bases; - Organization and carrying out of meetings, negotiations, presentations at a level of the first persons; - Development advertising and PR activities; - Organization of competition of beauty of Republican scale.
March 2004October 2005
1 year 8 months
Caspian Invest LLS

Construction, Real Estate, Architecture... Show more

Product manager
- Studying a commodity market, the analysis, monitoring; - The analysis of competitors; - Adjustment of contacts to potential customers, formation and conducting base; - Work with the suppliers; - The organization and carrying out of negotiations, meetings, presentations; - Promotion of specific production on the market, an establishment of the loyal attitude;
January 2003May 2004
1 year 5 months
Univer Trade LLP

Media, Marketing, Advertising, PR, Design, Production... Show more

Product manager
- Office and administrative duties; - Development and conducting contracts with suppliers and buyers, establishment of the loyal attitude; - Research and studying the market of suppliers and buyers; - Analysis of competitors, monitoring, drawing up of analyses; - Organization and updating of suppliers and buyers bases; - Organization and carrying out of meetings, presentations, negotiations; - Keep relationships with foreign partners, business-correspondence.
January 2002February 2003
1 year 2 months
Design Mode Models Agency

Media, Marketing, Advertising, PR, Design, Production... Show more

casting director
- Administrative and office duties; - Conducting and updating models base; - Analyzing competitors; - Full work with contracts; - Organization of models school, attraction of the staff, teaching; - Search of clients, market studying of potential customers, and formation of base; - Organization of BTL – actions, beauty competitions, exhibitions; - Management of staff (more than 300 people), organization of trainings, seminars and briefings; - Organization and carrying out of negotiations, meetings, presentations; - Organization and carrying out of video - and photo sessions; - A partial employment in “Portfolio” magazine (development of subjects of number, a writing of clauses, slogans, the help in creation of design, the organization of photo sessions, selection of photos, work with designers).
February 2000January 2002
2 years
Seno Onyx ELL Company Models Agency

Media, Marketing, Advertising, PR, Design, Production... Show more

manager
- Researching market, attraction of new persons; - Development of the school program; teaching of make-up, choreographies, defile and style; - Work with staff and models (more than 200 people), organization of castings, photo sessions, briefings; - Teacher of a choreography, defile and dancing programs; - Organization and controlling the beauty competitions and BTL - actions; - Search of clients, formation of base; - Organization and carrying out of meetings, exhibitions, presentations.

About me

• Computer skills: MS Office, Word, Excel, Internet, Power Point, applied programs (CorelDraw, Photoshop), 1С • Special courses for improving English language • Special Marketing seminars degree. B category, 6 years of experience, owing the car Available for extra time job Long and frequent business trips are possible Interests: sports, model business and all that with it is connected, an active way of life, design, photos, events (from the professional point of view) Hobby: Professional make-up

Higher education

2002
Higher education
Academy of Law and Economy
Economic, Marketing

Languages

Russian — Native

English — C2 — Proficiency

Citizenship, travel time to work

Citizenship: Kazakhstan

Permission to work: Kazakhstan

Desired travel time to work: Doesn't matter