- Managing major Marketing teams - Creative unit, PR and analytics, Brand group, Digital Unit, SMM and Content - Brand management of general RAMS and different residential complexes, inlcluding new product launches - Digital performance marketing - PR campaigns and event marketing - Influencer marketing - Sponsorships and partnerships at events, integration into concerts, movies etc. - Content creation (Tik-Tok and Instagram content, general SMM, Production of TVC etc.) - Media buying control (OOH, DOOH, radio, mass media etc.) - Integrated MarCom and PR communications

- Development of strategies and creative concepts for various brands in event marketing, including Halyk, Home Credit Bank, Beeline, Herbalife, Tele2, Chevrolet, Allur group, Yandex Kazakhstan, Olimpbet, Pernod Ricard, Panasonic, L’Oréal, Santo etc. - Execution of different event types - dealer conferences, business conferences, blogger and influencer related events, internal corporate events, new product presentations etc. - Management of creative group, including budget control, deadline planning and time management of employees

- Control the reputation of the Bank in mass media and social media - Organization of media and infuencer related events - Engagement marketing - Influencer and blogger based communication campaigns - Community management - PR strategy development - PR special projects with Media - Media relations - Crisis communication - ESG implementation - Various digital viral campaigns (8th March related commercials, 9th May related commercials, COVID19 vaccination promo materials etc.) - PR reporting and analysis - Organization of big events for media and costumers (up to 5000 guests) - official press-conferences, presentations for investors, fintech meet-ups, concerts for bloggers and media etc. - CSR related campaigns (Financial Literacy related campaigns, WWF cooperations, sport events' sponsorships etc.) - Best CSR Bank 2019 by Asia Money Awards

- Key regions of activity - Kazakhstan, Belarus, Ukraine, European markets, USA - Implementation of nationwide brand campaigns - Building integrated marketing campaigns alongside with PR and Digital teams - Content related marketing (communication of new movie and TV series' releases, launching new subscriptions in CIS markets - Amediateka, Start etc.) - Preparation and briefing (including generation of creative ideas) of all creative materials for related regions - Media planning of non-digital communication channels - Special brand campaigns for Kazakhstani market (including communication of special offers, trials, holiday related campaigns etc.) - Adaptation of Russian market creative materials - CRM (push notifications, e-mails etc.) communication and planning of new movie and TV series' releases in CIS and World markets - Conduction and control of marketing researches on bi-yearly basis (for Belarus, Kazakhstan and Ukrainian markets) - Control and placement of creative materials in-app (web, mobile, desktop and Smart TV) for given regions - Preparation of all creative materials for partnership activations (FMCG companies, local retails etc.)

- Development of Marketing and PR strategy of Anytime carsharing launch in Kazakhstan - Development of Media strategy, including Digital launch strategy - Launch of Social Media campaigns, including preparation of all design guides - Building of website, creative design materials for car branding, in-app design elements etc.

- 360 MarCom campaigns - Developing MarCom strategies - Integrated MarCom and PR communications - Content Marketing (communication of new movies and TV show releases, including special PR events) - 360 Digital Communications - Developing of SMM strategy - Budgeting and expense control - MarCom and PR effectiveness measurement on monthly basis - In-house creative director - Development and execution of PR (offline and online) strategies - Involvement in product and self-services developing - Leading unit for corporate communication - Event management - Developing of design standards - Official press attache of CEO (for both internal and external communications) - Brand management (official rebranding, development of all new design guides etc.) - Managing and developing regional presence of the company

- Management of Marketing/Sales department and partially responsible for administrative departments - Sales promo and pricing - POSM execution - Full scale marketing campaigns - Marketing strategy (positioning) development - Sales of OOH - Development of new website - SMM and digital marketing management - Tourism and educational marketing - Procurement management

Development of integrated marketing campaigns Coordination of related departments on key campaigns' launches (PR, Digital, Media) Preparation of design of key selling points, including partner zones Development of design guide book and merch books for retails offices Creation of concept and design of Kcell Stores (retails shops) Account management with creative agencies, design studios and production houses Market analysis from communication perspective before launch of advertising campaigns Preparation of POS materlas Cooperation with other departments in BTL and event activities Coordination of TVC, photo and radio production

Product Manager of Lexus line-up and Marketing communication specialist of Toyota and Lexus brands - Product management: Market localization of the model, Marketing research, Market analysis, Preparation of new model launch in Kazakhstan, Pricing, Preparation of all POS and design materials - Development of new model launch campaigns, including media-planning - Organization of PR campaigns and events - Media management - Coordination of media, design and event agencies - Copywriting - POS distribution management - Production of official brand merchandise - Preparation of product and communication related trainings

- Management of interns - CRM development - Marketing Research - Development of media-kits - Sales - E-mail marketing - Copywriting - Brand Management

- Handling documentation - Assistance for HRD - Search of internship candidates - Translation of HR documentation in Kazakh and English - Development of HR training center logo and design materials

- Assistance in budgeting - Assistance in daily work of Marketing Head - Conduction of internal marketing researches - Market Analysis - Preparation of POS materials