Main responsibilities: - End-to-End demand planning process entire CPFR /BO process from forecasting to order fulfilment. - Providing Demand forecasts through trend analysis, gap analysis, predictive modeling, analysis of historical sales performance, inventory levels, promotional plans and market intelligence all to be presented in a compelling manner. - Close collaboration with customers, sales, operations, distribution, logistics and other stakeholders to gain consensus and establish accurate account level executable demand forecasts.

Main achievements: - Led the end-to-end implementation of product strategies for Apple Watch, AirPods, and Apple accessories, ensuring alignment with market demands and corporate objectives. - Took full ownership of monthly and quarterly sales targets, as well as profitability for assigned product groups. - Successfully increased overall gross margin by 5 pp through effective P&L management and cost-optimization initiatives. - Achieved remarkable growth in sales revenue and attach rates (to iPhone) for Apple Watch and AirPods, with a +316% increase (attach rate from 15% to 22%) and +400% growth (attach rate from 20% to 33%), respectively, over 5+ years. - Conducted precise market analysis and implemented SKU-based forecasting, managing a portfolio of over 400 SKUs. - Boosted sales revenue of Apple accessories by over 10x through targeted marketing campaigns and strategic product positioning.

Main Resposibilities: • Market analysis and target audience identification. • Achievement of core business indicators: revenue, profit, turnover, accounts receivable. • Demand allocation. • Marketing budget generation and its utilisation. • Active search for new partners and business development with existing partners.

Main Responsibilities: • Coordination of KAM group. Organizing weekly internal meetings to catch up with current business objectives such as sales revenue, proving forecast for future periods, accounts receivables and sales share within given pool of partners. • Product allocation between partners based on Weeks of Sales, Sales Capacity, Distribution Rate and Channel Specificity • Budget control and debt avoidance. Keep tracking partners’ balance sheet and informing regarding upcoming payment dates taking into account payment terms • Analysis of market trend and its capacity basing on weekly, monthly GFK reports • Identification of weak regions (low market share) based on GFK reports and providing proposals/solutions for its improvements • Anticipation of market changes and customer preferences. On a yearly basis some certain product groups are becoming more valuable and interesting for end-users, thus it is crucial to catch up with such trends on time

Awards: • Best Employee of the Year 2015: For excellent channels' strategy analysis Main Responsibilities: • Building strong and close relationship with existing pool of key partners • PSI (purchase, sales, inventory) data analysis provided by partners on a weekly basis • Sales forecast based on market capacity, brand’s target market share, partners capability and their specificity • Review and adjust location replenishment parameters and propose to allocate the right quantities to right shops at the right time. • Track and report overstock inventory. • Maximize partners sell-out from the shelves providing ideal product matrix with inventory level in each store • Keep required IHS (in-house share = sales share) in partners’ sell-out • Creation of promo campaign and monitoring of its procurement • Product presentation during new product introduction

Awards: • Best Employee of October 2013: For the Best Retail Management and invaluable contribution to the Development. • Best Employee of January 2014: For AV sales support based on real market information and analysis. Main Responsibilities: • Coordination of regional supervisors and promoters (more than 200 people) • Setting of monthly sell-out targets for all shops in terms of q-ty and amount (main retail channels) • Monitoring of sell-out plan achievements • Regional Market analysis based on monthly GFK reports • Monitoring of competitors’ promo activities and provision of proposals for counter actions • Retail staff salary calculation • Development of motivation and reward scheme for retail team. Promoters’ salary consists of fixed and variable parts. Variable part should be changed depending on certain sales targets such as clearing out EOL (end of life) models, boosting sell-out of overstock models etc. • Store categorization based on its performance, ASP (average selling price) and area • ROI calculation. How much each spent dollar on retail stuff motivation influenced on overall sales revenue