-Analyze the market landscape, customers, and consumers' insights to gain competitive strategies and effective growth plans across modern retail channels -Develop category growth strategies and implement strong conceptual selling to create superior customer value -Develop strategic, integrated trade plans (offline channel plans, promotions, in-store programs, etc.) in collaboration with the distributor's sales team, multi-functional team to drive sales and market share growth -Manage monthly distribution, pricing promotions, shelving, and merchandising strategies to ensure effective go-to-market initiatives in modern retail

- Managed joint business planning with a key national retail partner, covering assortment, pricing, promotions, shelving, and merchandising strategies - Led negotiations for the launch of new P&G products, aligning commercial terms with category and customer growth objectives - Planned, managed, and optimized marketing and trade investment budgets to ensure ROI discipline - Evaluated commercial performance using sell-out and financial data, translating insights into corrective action plans - Partnered closely with sales, marketing, and supply chain teams to ensure execution excellence

- Monitored EDI data from customers on a daily basis to ensure accuracy of sales, inventory, and promotional reporting - Tracked promotional spend versus approved promo guides and budgets, identifying deviations and usage trends - Managed monthly closing of channel marketing activities in coordination with sales and finance teams - Closed trade-in promotional campaigns, including verification of vendor documentation and supporting evidence - Administered SD Focus Model bonus settlements and ensured accurate reconciliation - Prepared and submitted SD promo guides in line with internal approval processes

- Maintained and updated master data, managing active and inactive SKU lists to ensure planning accuracy - Uploaded promotional and activity volumes with correct quantities and timing to support demand forecasts - Supported regular production submission processes in coordination with supply chain and planning teams - Assisted the demand planning team with ad-hoc analytical and operational tasks to support forecast accuracy and execution

- Supported preparation of monthly management reports on investment activities - Assisted in investment analysis, recommendations, and execution monitoring - Monitored stop-loss and take-profit limits to support risk management - Analyzed financial reports and processed operational transactions in 1C

- Supported office operations, including bookkeeping, documentation, and administrative processes - Managed business correspondence in English, Russian, and Kazakh - Organized and maintained confidential records