Investments in IT startups

Investments in IT startups

• Sales: direct & retail (mostly modern trading & specialties) • Product development • Marketing (incl. SMM) • Product formulation, EAC certificates • Finance, supply chain & planning • Established day-by-day operational processes

• Brand & trade marketing management (Remy Cointreau, Jagermeister) • Market tours • Negotiations with new international suppliers Results: Remy Cointreau sales increase by 90% vs LY (value)

• Market & sales analysis, forecasts • Sales team & distributors KPIs • Route to market development • New products development (wine & spirits) • Implementation of sales team route planning soft (MapX, Ukraine) • Power BI reports development • Business processes optimization

• Developed & launched vodka brands (“Kabarga”, “Petrovich”) • Management of imported vodka brands (“RusAlco”,”Bulbash”,”Bayadera”) with turnover of $ 20mln – leader in imported vodka segment • Brand & trade marketing management (BTL, Trade, POSM) • Trainings for Sales force • Market tours • Optimization of the Sales team & Route to market development • Negotiations with international suppliers • Launched products: “Evian”, “Soju”, “Hite”, “Estrella”,”Koblevo”, “Tito’s”, “Thomas Henry”, wide range of wine brands

• An analytical department has been created. • Sales analysis & forecasts, KPIs • Optimization of stock level (sell-in / sell-out) • Digitalization of trade activities processes • Market analysis: soft drinks (JNSD, water, energy drinks), dairy products & wine & spirits (GFK, IPSOS, Canadean, Euromonitor, Businessmonitor, Datamonitor, Nielsen) • Sales team efficiency analysis • Formalization & optimization of business processes • Promo evaluation & ROI of marketing activities • Trade channel profitability calculation

• Sales forecast by brands, regions and channels • Analysis of sales by regions and brands, identifying the reasons for deviations from the budget • Analysis of the effectiveness of the sales team • Calculation of discounts for distributors and their P&L • Development of a bonus system for sales team • Analysis of the distributors' stock and tracking of primary shipments

• Analysis of investment projects: technical, financial (NPV & IRR), marketing • Monitoring of portfolio companies and funds • Conducting research & analysis of financial markets to estimate possible financial risks • Recommendations for diversification of investment portfolio risks • Organization of venture funds, monitoring of their activities

• Analysis and preparation of an opinion on the financing of an investment project. • Monitoring of realisation of the investment project. • Analysis of financial statements of portfolio companies.

• Analysis and preparation of an opinion on the financing of an investment project. • Monitoring of realisation of the investment project. • Analysis of financial statements of portfolio companies.