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Has built a start up from the scratch as one of its co- founders, that generated 1,5 mln annual USD net turnover with upward progress in 3 years • Development of Brand/product/project communication campaigns & leading their implementation • Architecting (development of marketing strategy, communication strategy & execution plan) demand based marketing initiatives for various industries • Development & implementation of standalone, automated retail management services • Financial Management, planning & business set up • Leading the corporate PR initiatives targeting the positioning of “Uptime Marketing Agency” brand • Leading Client Service department • Team’s Professional development

Based in Almaty, Kazakhstan Influence scope of the position: 6900 tons volume turnover; b) 16 mln Euro Net Sales • Long & short term strategic assessment & planning of brand evolution • Assessment of Target Audience based on various KPIs such as income level, consumption/shopping habits & insights, consumption barriers revealed based on qualitative & quantitative researches, etc. • Brand Communication Strategy set up & implementation • Full responsibility on Brand “Profit & Loss” (volume, net turnover in value, & profitability) derived from annual volume target, advertising budget for supporting the brand, detailed pricing strategy based on above definition of TA to be covered annually, targeted profitability level of the company, optimum product mix, competitive environment & market share targets. • Development & execution of Trade Marketing support for the brand • Sales Forecasting = weekly & monthly tracking of forecast of volumes sales by product types taking seasonality & corresponding marketing support into account in cooperation with Supply Chain & Sales teams • Media management – a) annual strategic media planning, budgeting inline with brand strategies; b) monthly follow up and analysis of implementation of media plans (Pre-Post Buy Analysis based on CPP, SOV, reach, frequency and other media KPIs) • Leading Individual Development Plan & Goal Setting for brand team members . Project representative from marketing department in launch of “local production” in Kazakhstan. Has coordinated forecasting of plant volume capacity fulfillment, pricing strategy & packaging design development of locally produced SKUs.

Based in Baku, Azerbaijan Influence scope of the position: a) 2863 tons volume turnover; b) 6.5 mln Euro Net Sales • Leading annual and long term regional commercial business planning (committing overall, as well as, by brand sales targets & profitability levels, strategies to be used, concrete actions to be taken, annual investment level) • Sustaining profitability via managing “product mix based on margins”, “pricing”, “advertising budget diversification among brands” • Conducting local brand positioning using various consumer researches (quantitative & qualitative) in order to localize regional consumer communication • Trade Marketing: Contributing to establishment of trigger for product purchase as a result of “instore visibility” projects (making Danone products more visible via locally taiolored advertising materials) and maximizing shelf space for Danone products via “additional placement” projects (extra Danone fridge placements, displays, etc.). Moreover, leading continuous sales force incentive programmes in order to support the ongoing sales. • Leading position in setting up business case on launching “Local Production of Danone Products” in Azerbaijan , via leveraging project profitability vs. the current import business model, volume evolution till 2014 leading Danone to market leadership as a result of improved “product shelf life/freshness”, “favorable consumer prices” & recruitment of “locally traditional dairy range” into the current Danone Product Portfolio. • Media management – a) annual strategic media planning, budgeting inline with brand strategies; b) Annual Media negotiations; c) monthly follow up and analysis of implementation of media plans (Pre-Post Buy Analysis based on CPP, SOV, reach, frequency and other media KPIs) • Leading role in extending Danone business into “New Geographies” – business set up from the scratch in Georgia

Based in Baku, Azerbaijan Annual Business Planning along with other Business Units (Sales, Supply Chain &Finance) based on predetermined financial targets by setting up sales forecast by category, by brand and by SKU based on annual strategic priorities and long term business targets by product category • Setting up annual advertising support plan by each product category by taking financial indicators (profitability, sustainable margin) of each category/brand. • Increasing effectiveness of TV Media Support Management in terms of cost efficiency (diminishing CPP) and quality (reach/frequency, recall rate of ads) by maximizing effectiveness of media planning and by conducting direct Media Negotiations with TV channels on periodical basis. • Maximizing positive impact of new product launches and relaunches on business by taking leading role in correlating trade and marketing activities from the beginning to end; by planning, executing advertising support along with its post evaluation • Enhancing Professional/Medical Relations in order to strengthen professional recognition of Oral Care products by local dental community via increasing coverage of national professional programmes, coverage of regional programmes and initiating product education in Dental Institutions for creating firm base for future professional recommendations. • Leading professional development of subordinates by setting up commonly agreed annual professional objectives for them for evaluation purposes, organizing ongoing feedback throughout year in order to support them in reaching their goals, determining their strengths/development needs and setting “individual development plan” for each of them accordingly Responsible for the following categories: Oral Care Category: Toothpaste & Toothbrush Personal Care Category: Soaps, Liquid Hand Soaps, Shower Gels Hair Care Category: Shampoos Underarm Protection Category: Deodorants

Based in Tashkent, Uzbekistan • Preparation and execution of annual commercial plan both for Uzbekistan and Kyrgyzstan containing marketing support plan appropriate to launches, relaunches & annual TV support strategy, trade promotion plans and event marketing activities. • Managing Advertising budget of Uzbekistan and Kyrgyzstan , which includes allocation of Advertising funds among TV channels (based on TV media effectiveness indicators), products (based on commercial strategies, priorities), controlling invoicing procedure executed by 3rd party service suppliers and continuously updating Head Office about changes in Advertising budget. • Taking a lead in TV media buying negotiations with national, regional TV channels, & advertising agencies that assist the company in promotional activities throughout the fiscal year. • Searching for opportunity to increase media effectiveness by determining local media market trends &being heavily involved in media planning, pre-post analysis and monitoring. • Contributing to ongoing, detailed sales forecasting based on “base sales trends”, “seasonality” & “marketing support” plans in order to fulfill local demand on timely basis. • Establishing professional/medical relations with local dental organizations, Ministry of Health & Dental universities, by conducting professional/medical activities, such as detailing, sampling, Oral Health Month, clinic branding, sponsorship, with those parties in order to maintain professional recognition and recommendation for Colgate Responsible for the following categories in both Uzbekistan and Kyrgzstan Oral Care Category: Toothpaste & Toothbrush Personal Care Category: Soaps, Liquid Hand Soaps, Shower Gels Hair Care Category: Shampoos Underarm Protection Category: Deodorants

Based in Istanbul, Turkey Responsible for Oral Care Category (Toothpaste and Toothbrushes) • Following up execution of annual commercial plan of the countries, which contains timing of product launches, relaunches, launch of consumer promo packs to the trade, based on product availability from production site, product delivery lead time, artwork availability & marketing support plan • Keeping track of the countries’ media plans, which include revisions in plans executed due to product shortages, changes in advertising budget and strategy throughout fiscal year, analysis of obtained GRPs (TRPs) & CPPs, measuring impact of advertising on market shares and sales • Executing bimonthly market share and product distribution analysis for the main markets, which includes defining market share gain/loss with fluctuations in distribution by country, region, sales channel, media support during appropriate period and suggesting strategic forward actions accordingly • Leading transmission of English artwork on oral care product packagings (carton, tube, shipper) to appropriate local language artwork, which includes coordinating communication between countries and Divisional advertising agency in terms of making sure artwork includes correct text in local languages, placement of local legal requirements and any available local endorsements on artworks with a purpose of minimizing local custom clearance obstacles & communicating product benefits to consumers in their local languages, getting approval for artwork from Global Business Development department of the company and delivery of artwork to appropriate production site. • Conducting POSM (advertising material) & display development (price negotiation with an agency, verifying that POP includes correct branding and local languages, if any) with Turkish and European advertising agencies on the basis of the region’s POSM needs & orders.

Based in Baku, Azerbaijan Responsible for all categories. Oral Care Category: Toothpaste & Toothbrush Personal Care Category: Soaps, Liquid Hand Soaps, Shower Gels Hair Care Category: Shampoos Underarm Protection Category: Deodorants • Organization and execution of 360 degree marketing support for new product launches, relaunches into regional FMCG market & for strategic products, which include facilitation of heavy media support of the product, trade promotions , realization of instore promotional activities and POSM (advertising materials) distribution among sales points for pushing the product sales up via increasing its visibility, presence in the sales point and POSM among consumers for increasing product awareness as well as initiating product trial. • Conducting competitive analysis, especially competitive new product launches & relaunches by competitors, which includes determining the threat of competitive launch or relaunch against appropriate Colgate Palmolive product based on its claim, pricing strategy, media & promo support, distribution efforts in trade, and reporting competitive alert to top management accordingly. Also tracking competitive media environment and taking forward actions accordingly. • Executing bimonthly market share and product distribution analysis, which includes defining market share gain/loss with fluctuations in distribution by country, region, sales channel, media support during appropriate period and contributing to determination of according forward actions • Following historical trends in total regional FMCG market & segmentation of market. Taking such trends into account during feasibility analysis of product innovation, launches, relaunches and while setting up local commercial plan • Preparing and managing yearly commercial plan containing timing of product launches, relaunches, consumer promo packs to the regional market based on product availability from production site, product delivery lead time, marketing support plan appropriate to launches, relaunches and yearly strategy, plans for trade promotions and event marketing. • Participating in media buying negotiations with national, regional TV channels, companies providing media monitoring data held at the beginning of each year and taking lead in service fee negotiations with advertising agencies. • Managing Advertising budget - allocation of the yearly budget among communication vehicles and products based on annual business strategy