Demikhova Katherina E-mail: katharine.dem@gmail.com +7 705 2077627 • Develop and control the marketing plan for four Home Appliance products • Modify/adapt the marketing mix of activities to achieve sales targets and increase of market share (marketing researches, ATL/BTL activities etc.) • Focus on product benefits and communicate them to consumers, managing the product launch process • Monitoring and analysis of competitors’ ATL/BTL activities, line-up, prices • Control product budget and update it monthly according to current situation • Development and control of POSM materials production • P&L analysis, price positioning • Cooperation with adjacent departments and HQ departments of LG company

Create and manage the productivity of the marketing plans and projects Meetings with corporate clients Maintaining Customer Base Introducing a customer loyalty program, сustomer feedback program BTL Trade promotion Consumer promotion Direct marketing Special Events Management POS-material Trade marketing  Merchandising ATL  Advertising campaigns  Mass media (Print media, Outdoor media) Project management: Training Centre (attracting partners and students) Monitor, review and report on all marketing activity and results

Manage and coordinate all marketing staff and activities Analysis of current market conditions and competitor information • Brand-book development ( in two language versions) •Project management on employment portfolio • CRM adaptation • Digital marketing: satu.kz, karierist.kz, seminar.kz • Seo website optimization • Google AdWords ads Content Management of the resources: http://www.gratanet.com/ http://educationcentre.kz Website redesign assistance: http://www.gratanet.com Detailed analytics for each of the marketing channels

Organizing meetings, company events and conferences Preparing presentations and gathering necessary information Preparing Sales & Marketing Monthly reports in English Organizing business trips abroad

Event management: http://mining.kz/gornyj-klub http://www.minexasia.com/2012/ru/info-partners/ Translating to Russian/English at company events Comprehensive technical documents translation  Organizing travel arrangements inside and outside Kazakhstan Word-processing of Reports, Letters, Memos, Meeting Minutes and Agendas Ensuring consultant personal data are kept up to date Keeping a diary/planner detailing departmental members' projects

Handle and protect confidential and sensitive data with integrity Assist staff in the design, execution and evaluation of research projects, including literature reviews, surveys, focus groups, data integration and analysis Produce written, tabular and visual materials for research reports and presentations Participation in Scientific Conferences

Performing research laboratory tasks, and experiments Making detailed observations, analyzing data, and interpreting results Writing reports, summaries, and protocols regarding experiments