Managed the full lifecycle of influencer marketing campaigns across Russia and CIS markets, from influencer sourcing to final content delivery (15–20 KOLs monthly) Developed and executed influencer marketing strategies aligned with brand objectives, including budget allocation across campaigns and integration formats Identified and vetted influencers based on KPIs, target audience, and campaign budgets Led negotiations with influencers, managers, and agencies, agreeing on commercial terms and ensuring execution of deliverables Reviewed and approved content prior to publication, ensuring compliance with brand and creative guidelines Analyzed campaign performance (reach, engagement, conversions), providing reports and actionable optimization recommendations Coordinated and improved influencer marketing processes, enhancing internal workflows and vendor database Contributed to the development and execution of special partnership projects

Planned and executed full-cycle influencer marketing campaigns across global markets (US, KR, RU, etc.) on platforms including YouTube, Instagram, and TikTok, managing all stages from influencer sourcing and vetting to negotiation, briefing, content control, and reporting (15–20 KOLs monthly) Managed relationships with creators and clients, ensuring brand alignment, timely delivery, and KPI achievement within allocated budgets Collaborated cross-functionally with sales, finance, and account management teams to support campaign execution and business objectives Analyzed campaign performance using analytics tools (including HypeAuditor), delivering data-driven insights and recommendations while optimizing strategies in real time Contributed to the development of creative concepts and improved internal processes for influencer collaboration Delivered international campaigns across 5+ regions, consistently exceeding performance benchmarks Built and maintained partnerships with mid- and macro-tier influencers Successfully launched a large-scale campaign with a $100K+ budget, involving 35+ creators and integrating offline activation

Coordinated and delivered online educational programs for participants from 14+ countries Managed program schedules, liaised with lecturers and participants, ensuring smooth and consistent program delivery Developed educational materials (presentations, video lectures, and methodological guides) and conducted research on current topics in electoral processes Provided technical and operational support during live online sessions Served as the main point of contact for international participants, ensuring effective cross-cultural communication and providing translation support (EN/RU/KR) Prepared analytical reports summarizing program outcomes and key insights Successfully delivered 10+ international programs, improving operational efficiency through standardization of materials and processes, and expanding the lecturer pool to increase diversity of expertise

Managed B2B sales across international markets (USA, Russia, Mexico, Vietnam), advising clients on cosmetic products, including ingredients, properties, and usage Led negotiations and successfully secured an ODM contract with a Russian distributor, contributing to the company’s expansion in Eastern Europe Coordinated the full export cycle, including documentation, and collaboration with customs and logistics partners Worked cross-functionally with logistics, production, and marketing teams to ensure smooth operations and timely delivery Built and maintained long-term partnerships, improving client retention across four regions Optimized export documentation processes and contributed to the expansion of the international client base Leveraged fluency in Russian, English, and Korean to support global communication and business development