Founded a jewelry brand. Drawing the designs, that combines Kazakh traditional style and modern trends in jewelry market. Finding the goldsmiths in Italy and Thailand. Promoting the brand, using digital marketing tools: SMM, CRM system, internet site, context advertising. Created a unique content for social networks, including copywriting, photos and commercial development. Participating in International Gem and Jewelry Fair in Singapore. Singed contract with local Jewelry stores.

Development of strategical plan in order to launch a new company on the market of Kazakhstan. Creation as well as follow up of overall company establishment plans, distribution strategy, trade activation, brand strategy as well as managing all other administrative issues. Participating in strategy development and planning process of international business of the company.

Composing teaching methodological documents and conducting lectures both in Russian and English languages. Preparing marketing activities plan/budget to promote ETU.

Portfolio strategy development for Central Asia and Mongolia markets. Annual as well as strategic marketing plans development for each market including the composition of launch plans for key projects; managing team of 10 professionals in order to implement the plans properly and timely; detailed budget follow up; pricing scenarios evolvement; close cooperation with key stakeholders. • Created a clear portfolio strategy in CAM markets • Re-structured marketing CAM department, thus it helped to decrease the operational costs, yet increasing • the efficiency and professional level of the personnel • Initiated investment optimization process in the region, which helped to follow up budget allocation as to the strategic objectives

Global Brand Equity & Communication strategy enhancement tools development. Alignment with key stakeholders within HQ/region/markets; Developed optimized packaging for OTP (other tobacco products) range, with respect to the category, being in line with Packaging R&D; Provision of markets with proper marketing tools to driving Brand Equity; Brand budgets follow up; Analysis SI data to identify opportunities for further brand growth • Successfully created International LEP pool (including innovative for the category packaging) that was implemented in 15 markets globally • Developed global rejuvenation for OTP while working in Geneva, HQ Brand Group

Strategic as well as tactical brand plans composition and implementation (involvement into AP&SP processes); cooperation with other departments and third parties to meet the objectives; budget control and planning; managing subordinated people (4 people); managing marketing activities and launches. • Successfully managed rejuvenation of a leading brand in JTI Kazakhstan portfolio, which helped to stop the declining trend • Developed full product and packaging rejuvenation for strategic premium brand in the portfolio • Was awarded as the best employee of the 2009 in “Quality” nomination

Strategic planning to improve Gallaher presence in Premium segment; assess and evolve marketing mix in order to reach consumers’ expectations; develop and implement tactical steps to reposition responsible brand among premium consumers; develop and execute consumer promotions for responsible brands. • Successfully improved brand marketing mix, which doubled the volume

Strategic as well as tactical brand development planning; launch plans creation for developing markets: Uzbekistan, Mongolia; analysis of market trends and needs; creation and implementation of consumer promotions for responsible brands • Successfully launched new Premium brand on the market which became a leading brand in its segment by two years’ time.