- Led the full UX/UI design cycle for a mobile app — from user research and wireframes to final interface and developer handoff. - Built and maintained scalable design systems to ensure consistent look and feel. - Worked closely with product managers and developers to align user needs with business goals. - Conducted user research and usability testing to support design decisions. - Delivered pixel-perfect, responsive designs for iOS and Android. - Managed a team of designers: assigned tasks, ensured quality, and guided the process. Key achievements: - Introduced AI features (smart tips, automation), which reduced task completion time by 35% and improved user retention by 18%. - Used the JTBD framework to better understand user goals, redesigned account roles — helped double the number of users. - Ran data-driven experiments (Google Analytics, Amplitude), increasing conversion rates in key user flows by 15–20%. - Cut design iteration time by 40% through a scalable design system and streamlined process. - Simplified app registration from 5 to 2 steps — boosting sign-ups 10x.

- Designed e-commerce websites with a focus on user behavior and business goals. - Created prototypes, responsive layouts, and final UI for desktop and mobile. - Conducted competitive research and user flow analysis, took part in testing. - Worked closely with managers, marketers, and developers from concept to release. - Updated the visual style and improved site structure using a scalable design system. Among the achievements: - Redesigned branding and simplified product ordering via manager — increased non-cart orders by 27%. - Restructured pages to reduce average product search time by 20%. - Improved the user account experience — support requests dropped by 70%. - Ran 10+ user interviews and 5 A/B tests to improve usability.