Duties - Develop and execute marketing strategy and annual plans with the team - Manage and track the content production & post-production team - Manage and track the website & e-commerce team - Manage and track the offline marketing campaigns and activations - Manage and track the content management & SMM team - Manage and track competitors’ product and pricing analysis team - Set and track influencer marketing strategy execution - Set quarterly and annual KPIs for the entire marketing team - Annual budget planning and control - Manage and set the framework of collaborations and co-branding partnerships - Assist the sales department with B2B partnerships and requests - Set and track social responsibility projects and initiatives - Set the framework for customer development surveys, focus groups and interviews - Drive cohesion and coordination before major marketing campaigns among Finances, IT, Production, Sales, Logistics, Online Support, Law departments within the company - Provide marketing insights and campaign results for the Board of Directors and Founders - Set the framework and track customer journey map improvements - Represent the brand in public events, forums, official meetings and negotiations Key Achievements - Conducted the first ever customer survey with over 7,000 respondents across Kazakhstan - Launched and coordinated the execution of Qazaq Republic x Ninety One online & offline campaigns - Launched and managed content-wise the official online store of the brand - Developed stronger efficiency tools and analytical frameworks for each marketing stream - Established stronger relations with B2B companies, influencers and renowned creators - Re-organized the marketing sub-departments and teams - Launched and set the framework for e-commerce stream - Introduced new marketing triggers and sale campaigns - Conducted the first ever competitors product & pricing research

Duties - KPMG website management and generation of relevant content and updates - Establishing and developing media relations, organizing PR campaigns to raise an awareness and build a brand of KPMG services and products - Developing and organizing internal and external corporate events, business meetings and seminars - Preparing and supporting company leaders to attend and present at respected forums, business events - Multimedia content generation (in-house and with external agencies) - Generation, editing and translation of internal communication posts from the firm leadership - Managing and developing internal communication e-platform - Production and design of services brochure and materials for promotion - Developing and executing marketing and PR strategies of business units - Developing and executing firm leadership personal branding strategy - Managing social media accounts and generating engaging content - Managing CRM IT system and Key Accounts monitoring - Producing branded visuals for all mediums - Organizing client gift campaigns, producing the concept of gifts and branded souvenirs - Engaging with event agencies, contractors, competent third parties Key Achievements - Launching first-ever KPMG Tech Awards and co-organizing the awards ceremony with the Ministry of Digital - Development and Zerde National Holding. Over 200 unique applications, 1 month from idea to execution, distinguished jury members and over 20 free media publications and mentions - Reshaped social media strategy with an emphasis on video content and personal stories. Achieved 40% followers’ growth in LinkedIn, and 30% growth in Instagram - Reshaped media strategy with an emphasis on greater involvement of Marketing team in conducting surveys shifting from commenting on writing op-ed articles - Achieved top-1 status among Big Four firms in media visibility (according to in-house monitoring services) - Reshaped internal firm leadership calls with an emphasis on engaging and interactive content. The employee satisfaction reached 4,73 points out of 5 - Supported and co-hosted 20 paid and free-of-charge seminars with 25 million KZT total value in 2022 - Launch and execution of a pro-active Uzbekistan public visibility strategy through high-level business forums, SMM, media presence and events organization

Key Achievements - 1,5 million unique readers across Eurasia (80% growth from 2019); - Over 250 paid and non-paid partnerships and collaborations in 2019; - The launch of regional offices in Nur-Sultan and Shymkent; - The introduction of articles in Kazakh and English; - 65,000 followers in Instagram (360% growth from 2018); - The launch of Steppe Women Exhibition & Talks at Esentai Mall (Over 1,000 visitors, 2020) - Offline Cinema Event with Adilkhan Yerzhanov

Key Achievements - The update and approval of the Strategy by the Board of Directors - Constant monitoring of the Strategy implementation by all Schools and departments - Semi-annual Strategy evaluation with KPI changes for all departments - The conduct of Generation Z marketing research with 1,500 respondents in five cities of Kazakhstan - Over 30 comments and op-eds in local and foreign press

Key Achievements - Policy papers on Central Asia, Afghanistan, Syria and Ukraine for the ex-President Nursultan Nazarbayev (with certain decisions taken by the Presidential Administration and the Security Council) - Presenting the Center at conferences, forums, round tables in Central Asia, South Asia, China, Europe, U.S. (over 10 countries) - Active media presence and citations by Al Jazeera, The Diplomat, Carnegie Endowment for International Peace, Foreign Policy, etc

Key Achievements - Presenting the Center at conferences, forums, round tables in Central Asia, South Asia, China, Europe, U.S. (over 10 countries) - Active media presence and citations in major local media outlets and TV channels, including Kursiv, Capital, Expert Kazakhstan, Khabar

Key Achievements -Policy briefs on Turkish domestic and foreign policies for the Deputy Consul General - Speechwriting and translations for the Consul General and Ambassador - Managing the Kazakh-Turkish magazine as the Deputy Editor-in-Chief