FMCG segment household and personal care business management and development. Brands: Essity - Zewa, Libresse, Sontsa - Chayka – washing powder, Pulcino – baby care, Ergopack, Tat kimiya, Procare, Prosoft, STR8, Paddlers,Giggles – baby diapers, Summer, Dex Segment: Toilet paper, kitchen paper, household, soap, washing powders, wipes, hygiene products, shampoo, shower gels, household chemicals, baby dipers My accomplishments in the position; • increasing segment marginality from 36% to 44% • analysis of customs clearance costs, identification of overspending, return of additional funds to the company • bringing pricing policy to market requirements • P&L control, liquidation of unprofitable SCU, portfolio optimization • compiling a price index to the main competitors and the general market • agreed to pay additional budget from manufacturers for marketing activitiyes • negotiations with vendors My responsibilities: • Control and increase of marginality • Negotiation and develop of business conditions and contracts with international partners (Turkey, Poland, Ukraine, Russia, Austria) • Develop of a marketing budget • Develop annual, quarterly and monthly marketing and sales plans • Develop contracts with suppliers • Preparing trade activities to increase sales volume and drive out competitors • Make go to market plans • Forecasting purchases from manufacturers • Search for new manufacturers and partners • SWOT analysis • Product training for sales team and potential partners • Make branch mark and creating place on the shelf • Store check • Forecast of marginality and costs

Azerbaijan market development - non food  Market research  Margin analysis  SWOT analysis  Pricing  Make marketing and trade marketing plan  Making business development plan  Make sales promotion for cosmetic market  BTL and ATL activity  Negotiations with KA customers, Bravo, Rahat, Araz, Bazarstor, Bolmart, Grandmart, Fresco, Bahar, Zeytun pharmacy chains, Avromed pharmacy chains and other  Market trend analysis  Development of a strategy for entering the market a new products  Make and start new brand, for man "Dastan", and Leyli

Development of premium alcoholic products from Europe in the Azerbaijan market. Representation: LVMH (Hennessy, MOET&Chandon) https://www.lvmh.com/houses/wines-spirits/ Diageo - https://www.diageo.com/en/our-brands Edrington - Macallan, Famous Grouse, Highland Park, Brugal - https://www.edrington.com/ TATSpirt - Tundra, Kalashnikov, Khanskaya, Ledoff, OZERO, JELZİN My accomplishments in the position; • Created distribution channels off trade and on trade • Started working with large hotel chains Absheron Hotel group, Blue Planet, Beat Group • Started practice bartenders with speaker from Europe • Increasing segment marginality from 27% to 48% • Started the practice of paying all marketing expenses to the company in advance from the manufacturer according to the allocated budget • Started the practice of inviting to gala dinners and tastings with potential buyers of the product • Growth sales doubled to 1.5 million manats per month • Reduced non-target expenses and theft of funds • Communicated strategy and business plans Legion Azerbaijan • Development and implementation commercial strategy and growth profitability My responsibilities: • Work closely with CEO to develop, implement and execute the commercial strategy of company • Growth market share • Work closely with Head of Sales • Develop annual, quarterly and monthly marketing plans • Develop and execute go-to-market strategy in alignment with global commercial strategy and business priorities. • Ensure sustained tracking of major accounts • Make go to market plans and brand development plans • Control the revenue management function, including pricing and yield management • Consolidation of reports, budgeting and sales at the request of the Head Office • Develop annual and long term budgets for revenues as well as expenses. • Develop motivation programs for sales teams • Teams managment • Pricing • SWOT analysis • Provide measurable ROI on account activity. • Make promotion to increase consumer loyalty to brands. • Control and increase of marginality • Sales analysis and fulfillment of sales plans • Sales forecasts for the purchase of products (Stock out/ over stock) • ATL and BTL strategy and implementation

Work is countries Russia, Georgia, Kazakhstan.  Export pricing,  Preparation of transportation costs according to INCOTERMS 2000  Market analysis and analysis competitors Volma, Knauf, Alineks, ABS, Starateli, VGT, Habez.  Market research building materials  Marketing plan, market entry marketing strategy  Monthly spending budget for each country  Сalculate ROI  Development of distributors  Export plan  Make contracts  Execution of customs documents  Sales analysis  SWOT analysis  Distributors control, stock control

Commercial Director of the FMCG sector Georgia, Ukraine, Turkey, Azerbaijan, electronic goods, motor oils and automobile spare parts in Azerbaijan My accomplishments in the position; • Develop distribution in Georgia and Ukraine • Author and co-founder of the brand NICOS – personal care goods • Develop motor oil distribution in Azerbaijan – Brand Havoline Belgium • Develop ELECTROSHOP chain (electronic goods), distribution contract with Sharp. • Expansion of the line of household chemicals of own production of the holding – brand Bello • Develop of branches and warehouses for distribution in the regions of Azerbaijan and Georgia • Separated the marginality of production and the marginality of distribution, managing them as two different businesses • Development and implementation commercial strategy and growth profitability of Holdings • Develop sales teams of different directions, which increased sales by 30% My responsibilities: • Work closely with CEO to develop, implement and execute the commercial strategy of company • Work closely with Head of Sales and Head of Marketing • Growth market share • FMCG business development, new market trend and development market potentials (household chemicals, cosmetics, body care, alcoholic beverages, wine, beer, food, milk, mineral water, meat products, baby food, spare parts)/ Brands Holsten beer, Budwaiser Budvar beer, Nestle food, Nestle Waters (Perrier, Vittel, Erikli), Beiersdorf AG – Nivea, Bar-S, Les Grands des France, Nicos cosmetics, Bello, Beyaz milk, Granini and Vaihinger, Basso oil, Havoline motor oil, Nissan spare part • Develop annual, quarterly and monthly marketing and sales plans by bussines sector • Develop and execute go-to-market strategy in alignment with global commercial strategy and business priorities. • Develop annual and long term budgets for revenues as well as expenses. • Develop motivation programs for sales teams • Nicos cosmetics – project and cofounder, management, packaging, label, product portfolio, nomenclature, market segment, marketing strategy, export strategy, go to market plan, motivation, distribution, shelfing • Bello household chemicals - packaging, label, product portfolio, nomenclature, market segment, marketing strategy, export strategy, motivation, distribution • Pricing • SWOT analysis • OLAP cube analysis by country • Make motivation program for sales team • Trade marketing strategy • ATL and BTL strategy and implementation • Forecast of marginality and costs

My responsibilities: • Verification of the company's activities and preparation of reports for CEO • Develop of audit plans for each branch of the holding's activities • Work closely with Head of Sales, Head of Finance, Head of Production • Management accounting audit • Budget spending audit • Audit of financial accounting, settlements with government agencies, audit of accrual results • Audit of the activity of an economic entity - Nurgun Motors auto service • Develop of service performance standards 10,000 km, 50,000 km, 100,000 km • Supplier debt audit • Audit of the activity of an economic entity - Nurgun Trading distribution • Audit of the activity of an economic entity – GeoAuto – auto sales bussines in Georgia • Develop Inventory Plans • Audit of commodity stocks, categorization of goods into active, inactive and passive • Audit of financial balances, cash and cash flow

My accomplishments in the position; • Created the financial structure of the company, based on the financial department of each business structure of the holding • Debit control system, notification of payment from customers via SMS • Eliminated the systematic theft of funds by Nurgun Trading employees • Develop methods for assessing financial assets, profitability and risks • Bringing officials to responsibility as a result of audit, tax and financial audits My responsibilities: • Work closely with CEO to develop, implement and execute the finance strategy of company • Develop of income and expenditure plans • Develop of financial budgets, company budget management • Control bill payments • Ensure the financial stability of the businesses • Cash flow management • Balance sheet • Strategic financial management • International Financial Reporting Standards (IFRS) • Principles of financial analysis, money circulation and credits • Budgeting • Pricing • Financial Accounting • Identify, assess and prevent financial risks • Optimize costs and facilitate cash injections • Tax planning • Payment planning • Manage the processes of management accounting systems • Manage the effective activities of the financial and economic department and accounting

My accomplishments in the position: • Introduced to the market its own production of its own brand of the company – Bello My responsibilities: • Work closely with CEO and Commercial Director • Managing the sales staff, participating in the recruitment of company employees • Strategic sales planning • Development and implementation of motivation of company employees • Organization of team work to increase sales • Development of prospects for the development of sales markets • Research and study of demand and supply of competitors for products • Develop of draft sales plans and forecasts • Development and implementation of standards for organizing the transportation of products, their storage and marketing, • Conducting weekly meetings with setting tasks for subordinates and distributing responsibilities and tasks between departments • Correction of plans for the sale of the company's products • Negotiating with clients, concluding long-term contracts • Development of the company's pricing policy and discount programs • Analysis of information received from departments of the organization and sales analysis • Develop and implementation of company promotions, including fairs, exhibitions and sales • Control of fulfillment of sales plans • Control of performance of support departments • Control of promotions and discounts stimulating promotion and sales of products • Control of observance of labor discipline by personnel