• Crafted the whitepaper in collaboration with founders and data scientists, which serves as the key instrument for attracting investors for the future Initial Coin Offering. • Conducted a thorough market research; established detailed target audience groups and constructed buyer persona profiles • Developed an integrated marketing strategy for the upcoming ICO as well as the long-term marketing vision of the company. • Created and headed a multichannel digital marketing campaign aimed at raising brand awareness and communicating value propositions to target audiences • Established mutually beneficial connections with Blockchain and cryptocurrency evangelists to further promote the platform

• Built team from ground up and overtook competitors within 3 months of operations, with a further 25x surge of active clients in 2 years; transforming a newly launched Online Gaming Operator into one of the largest Online Casinos globally. • Created the brand identity and philosophy, crafted a strategic Marketing vision manifested in numerous campaigns and promotions which resulted in a tenfold increase in gross gaming revenue, and a 1000% growth of active customers. • Extended the product offering from 2 to 11 highly profitable products through careful due diligence and negotiations with vendors from Europe and Asia. Selected client projects: • Crafted and executed a sequence of promotional campaigns on the Poker platform which elevated the Adjarabet online Poker Room to the 4th place in the ranking of the largest Poker sites globally and significantly increased the market value of the Adjarabet Brand. The concept and mechanics of one of the promotions was later adopted and implemented by the World’s largest Poker site Pokerstars.com. • Ideated and spearheaded the implementation of a series of integrated (traditional and digital) marketing campaigns involving advertising, promotions and content marketing to drive the growth in GGR, ROI and conversion rates for three consecutive years.

• Provided leadership for a team of 16 consisting of PR specialists, graphic designers, content creators, media buyers, publication editors • Negotiated digital and traditional media buys and oversaw the design of print, digital and television content and advertisement. • Collaborated with an in-house advertising agency on the scripting, copywriting and production of commercials. • Worked closely with Marketing on the launch of a new Mobile Communications brand which overtook the competitor brand within 6 months of launch. • Oversaw strategic media planning, press outreach, product launch events, and all multimedia communication