Strategic planning, content creation, data analysis, campaign management. 1. Strategy: • Implemented comprehensive digital marketing strategy aligned with business goals. • Identified target audiences and set specific objectives for campaigns. 2. Campaign Management: • Designed, executed, and optimized digital marketing campaigns across various channels, such as social media, email, web-site, digital ads. • Monitored and managed budgets for digital campaigns. • Collaborated with other teams to ensure consistent brand messaging across all campaigns. 3. Web-site and SEO: • Created, localized and implemented content to country web-site in accordance with SEO research and local market needs • Improved organic search rankings and website traffic. • Worked closely with SEO agencies to improve web-site rankings without paid ads. • Managed marketing part of online shop and online catalogue shop.metro-kz.com 4. Content Strategy and Creation: • Oversee the creation of high-quality content for web-site articles, banners, social media posts, videos, infographics, and more. Wrote scenarios for corporate brand videos, in-store radio advertisement audios. • Ensured content aligns with the brand’s brand book, goals, and target audience. • Used data-driven insights to refine content strategies for engagement and conversion. 5. Social Media Management: • Developed and executed social media campaigns across platforms like Facebook, Instagram, Telegram, Youtube and TikTok, Publics in social media channels. • Monitored engagement, analyzed performance, and adjusted strategies accordingly. • Interacted with followers and managed community engagement. • Collaborated with influencers, chef ambassadors - created videos and events in collaboration with them. 6. Email & SMS Marketing: • Set up automated e-mails/SMS to customers registered/ made first purchase/ haven’t bought at METRO for a while. • Created and executed email marketing campaigns, including newsletters and promotions. • Analyzed email campaign performance and improved it based on metrics like open rates and click-through rates. 7. Analytics and Reporting: • Used tools like Google Analytics, social media insights, and other marketing platforms to track campaign performance. • Analyzed data to determine the effectiveness of digital strategies and made recommendations for improvement. • Prepared reports for stakeholders on key performance indicators (KPIs) 8. Team Leadership: • Lead and managed call center team, providing guidance, accumulated reports and presented the results to stakeholders. Together with the team we have created templates for responses to clients in social media, maps comments (Google, Yandex, 2gis) • Collaborated with cross-functional teams such as sales, offer management, operational department to align marketing initiatives with business goals. • Outsourced and managed relationships with third-party vendors or agencies. 9. Budget Management: • Tracked and measured spending and performance to ensure campaigns deliver within budget while meeting goals. • Submitted documents for payment and participated in financial closing on monthly basis. 10. Documents • I have a good knowledge of contracts and have often participated in the process of submitting and coordinating contracts sign-up with suppliers, aligned contract conditions, and argued for those, meeting business needs.

- building partnerships with international goods suppliers; - placing orders and ensuring good quality of the received goods; - maintaining a database of all ordered and received goods; -reviewing partnership agreements/contracts for compliance; -budget planning; -profitability analysis

-keeping files and documents sorted out and up-to-date; - business mailings; - preparation of presentations and presentation at the meetings; - minutes recording; - coordinating promo-materials production; - loyalty programmes supervision; - managing the delivery teams in 5 regions of Kazakhstan to ensure the delivery of promo-materials to customers; -planning and distribution of daily schedules to the teams (about 25 people); -preparing maps and routes of delivery; -budget planning; -monitoring of actual costs; -developing an incentive system for exceptional performance; -organizing and facilitating training sessions for the teams; -written and oral translations from/to English and Russian

Dining team coordination Achievements: - excellent knowledge of English - international work experience - intercultural communication skills

-managing calls; -preparing English-Russian translations; -Office Manager duties