- Delivered highly interactive lectures in business, sales, marketing, and business development to cohorts of up to 50 students, combining academic theory with real-world practice. - Designed and facilitated experiential learning formats, including case studies, sales and negotiation role-plays, simulations, and live business projects, to ensure practical skill application. - Instructed students in prospecting, lead qualification, outreach strategies, professional presentations, negotiation techniques, and verbal and non-verbal communication within B2B contexts. - Taught core business and marketing frameworks and metrics, including ATL/BTL, CAC, ROMI, CPC, CTA, and CRM systems, aligned with current market practices. - Coached and mentored students through individual and group sessions, supporting academic performance, career development, confidence-building, and professional readiness. - Covered customer decision-making psychology, objection handling, and stress management to strengthen students’ commercial effectiveness and communication skills. - Contributed to curriculum development by aligning course content with employer expectations and real-world sales and marketing requirements.

- Conducting presentations of the company’s products/services to potential clients; - Developing a sales vision and product sales concept, with step-by-step execution of tasks in line with the Sales Plan/Strategy; - Participating in the formation of product pricing; - Establishing and maintaining long-term relationships with clients; - On-site product demonstrations, sales negotiations, and deal closing; - Conducting negotiations and concluding contracts for the sale of products/services; - Searching for, building, and expanding the product’s client base; - Consulting clients on the company’s product range and providing commercial proposals; - Analyzing the market and competitors, identifying new opportunities for business development; - Preparing sales, activity, and performance reports

- Defined and executed sales, pricing, and promotional strategies for assigned product categories, ensuring alignment with market dynamics and commercial objectives. - Coordinated product assortment, pricing, listing, distribution, and in-country market research to support data-driven decision-making and portfolio optimization. - Developed and implemented channel-specific distribution, assortment, and pricing frameworks, including market price waterfalls, trade bonus structures, and promotional mechanics across the food value chain. - Led the development, execution, and ongoing control of national listing plans across customers and sales channels, ensuring timely rollout and compliance with commercial priorities. - Owned national sales planning and supply coordination for assigned product groups, with full accountability for sales forecasting, demand planning, and supply alignment. - Designed and executed integrated general and promotional marketing strategies, including ATL and BTL campaigns, merchandising initiatives, POSM placement, in-store demonstrator programs, and joint promotions with key customers. - Identified new business opportunities and growth drivers through market analysis, customer insights, and competitive intelligence. - Established and maintained long-term partnerships with key customers and decision-makers, strengthening strategic cooperation and revenue growth. - Prospected, qualified, and presented tailored solutions to potential customers, supporting pipeline development and deal conversion.

- Sold marketing and advertising contracts, consistently meeting monthly sales targets of €30,000. - Prospected and developed new leads to expand the client database to 1,500+ companies, segmented by sector, region, city, and association, including financial flow analysis. - Conducted market research, identified potential clients, and pitched marketing solutions to new and existing accounts. - Arranged meetings with company executives and government representatives to establish long-term strategic partnerships. - Created and segmented a high-value client database in Astana by analyzing tax reports, government development plans, budgeting programs, and market news. - Established strategic connections with Ministers of Culture, Sport, and Energy, as well as other government representatives, facilitating corporate and government contract opportunities. - Maintained detailed records of client interactions, ensuring timely follow-ups and progressing deals toward closure. - Successfully coordinated meetings with senior executives from Americana Group, Tsesna Concern, Mega Trade Astana, Parmigiano Group, and other key companies, strengthening business relationships and pipeline growth.

- Led a cross-functional team of 5 professionals, overseeing project planning, workflow coordination, resource allocation, and operational execution to deliver high-quality client solutions. - Acted as primary point of contact with B2B, B2G, including JSC KazMunayGaz, Samruk-Kazyna National Welfare Fund, Kazteleradio, Zerde National ICT Holding, Ministry of Education and Science of Kazakhstan, and Shell Oil Company representatives, ensuring alignment of deliverables with strategic objectives. - Developed and managed project timelines, budgets, and resource plans, ensuring projects were delivered on time, within scope, and on budget, while maximizing profitability. - Coordinated internal teams and external partners/agencies to execute complex, multi-stakeholder projects efficiently and effectively. - Oversaw all aspects of project execution, including planning, client approvals, quality control, and final delivery, maintaining high standards and client satisfaction. - Organized and managed large-scale events and initiatives, such as Astana Economic Forum, Aturau Forum 2014, and annual corporate events, enhancing client visibility and strengthening long-term partnerships. - Built and maintained strategic client relationships, negotiating project scope and deliverables, resulting in repeat business and long-term contracts. Implemented workflow processes, monitored team performance, and optimized operational efficiency to support departmental growth and client success.

- Collaborated in a 9-member team to design a multicultural advertising campaign for Nissan Motor Co., Ltd., targeting African American, Asian American, and Latin American audiences in the USA to increase sales and brand engagement. - Conducted comprehensive market analysis, evaluating company structure, product portfolio, competitors, and consumer behavior using surveys and research, identifying key opportunities, selecting optimal distribution channels, and planning POSM placement. - Contributed to creative development, including print and video ads, promotional concepts, and the campaign strategy book, ensuring alignment with client objectives and target audience preferences. - Developed and executed an integrated media plan and marketing strategy across mobile, print, online, and broadcast channels, projecting campaign performance metrics such as CTR, CAC, reach, and engagement rates, to optimize ROI and drive measurable results.