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Male, 34 years, born on 9 June 1991
Almaty, metro station Auezov Theater, willing to relocate (Other regions, Kyiv, Ukraine), prepared for business trips
CMO (Chief Marketing Officer)
Specializations:
- Chief marketing officer (CMO)
- Marketing and advertising department manager
Employment type: full time
Work experience 13 years
November 2023 — currently
2 years 7 months
TOO "Prague Auto" (Skoda Kazakhstan Distribution)
Almaty, www.skoda-qazaqstan.com/
Automotive Business... Show more
CMO (Chief Marketing Officer)
1) Building and coordinating a marketing and customer service team
2) Creation of an operational management system for the dealer network (regulatory documents and regulations)
3) Implementation and adaptation of brand standards for the Kazakhstan market
4) Marketing product launch on the market (events and PR)
5) Building a KPI system both for the Dealer network and for marketing team of Distribution
6) Marketing support for the opening of Dealerships (8 of them have been launched and 2 more are planned)
7) Implementation, adaptation and collaboration of the digital ecosystem of Skoda Auto and internal electronic systems (CRM, Website)
8) Deep Dive into analytics (SWOT, Market, Competitors, NPS, CSI, etc)
9) Balanced approach to brand/tactical planing
10) Building benchmarks based on company goals versus marketing (PnL targets, car stock, brand awereness etc.)
11) Working with Sales and After-Sales segment (including slightly impact on B2B)
12) Planning and conducting marketing activities
13) Analysis and evaluation of the effectiveness of placements with the formation of recommendations for improving the quality of placements, work with metrics and analytics tools
14) Development, planning and implementation of PR activities, client events and presentations. Interaction with the media.
15) Development of an annual strategic marketing plan, plan of advertising and marketing activities.
16) Preparation of reports and presentations with proposals for further promotion.
17) Conducting tenders and analyzing proposals for compliance with planned activity.
18) Formation and control of financial statements by department.
19) Analysis of the effectiveness of launching an advertising campaign in comparison with the Business objectives and priorities
20) Analysis and accounting of traffic
21) Interaction with the General Representative Office in Czech Republic. Participation in Regional Dialogs, trainings, monthly meetings with the team, etc
22) Operational communication with various departments of the company for the development of the dealer network, adjustment of sales plans, development of the direction of after-sales service.
23) Work with media agencies to advertise the company in online and offline channels.
24) Coordination of sites and own digital platforms - work with developers and technical support.
December 2020 — November 2023
3 years
Mercedes-Benz General Distribution in Central Asia
Head of Marketing Department
1) Planning and conducting marketing activities
2) Analysis and evaluation of the effectiveness of placements with the formation of recommendations for improving the quality of placements, work with metrics and analytics tools
3) Development, planning and implementation of PR activities, client events and presentations. Interaction with the media.
4) Analysis of the market, trends, competitors and withdrawal of new models
5) Development of an annual strategic marketing plan, plan of advertising and marketing activities.
6) Preparation of reports and presentations with proposals for further promotion.
7) Conducting tenders and analyzing proposals for compliance with planned activity.
8) Formation and control of financial statements by department.
9) Analysis of the effectiveness of launching an advertising campaign
10) Analysis and accounting of traffic
11) Implementation of brand standards, control and coordination of dealers to comply with global brand standards, both in the design of dealerships and in advertising communications.
12) Coordination and debugging of the site
13) Interaction with the General Representative Office in Germany in various areas. Participation in a conference call, trainings, monthly meetings with the team.
14) Operational communication with various departments of the company for the development of the dealer network, adjustment of sales plans, development of the direction of after-sales service.
15) Work with media agencies to advertise the company in online and offline channels.
16) Coordination of sites and own digital platforms - work with developers and technical support.
November 2017 — December 2020
3 years 2 months
Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment... Show more
Marketing and advertising manager
1) Main responsibility is to develop and implement marketing strategy for Sulpak as retail chain & brand.
2) Marketing budget planning and usage control. Forecasting & planning of income budget from partners.
3) Planning and Managing Media activities: OOH, TV Ads, Radio, Print Ads, Digital Ads (OLV, Bumper Ads, Banners); Shooting of TV-Commercial with local celebrities.
4) Leading of designer's team, control of development OOH Visuals, Leaflets, Product Catalogues & etc.
5) Leading brand and sponsored events ( SulpacCon, Almaty Marathon and etc.);
6) Market research data and consumer data analyzes
7) Making research and analyses of the activities of competing brands in the field of outdoor and indoor advertising.
8) Purchase tenders for production and logistics. Coordination of OOH, POSM production and installation in all regions of Kazakhstan
9) Control of financial reporting from suppliers.
10) Analysis of the effectiveness of launched advertising campaigns, providing reports
July 2017 — November 2017
5 months
Retail... Show more
Marketing and advertising specialist
1) Initiate, coordinate and expedite BTL and Promo activities with partners
2) Budget expenses planning & planning of income budget from partners.
3) Negotiations with partners, sales of promo places
4) Sales data processing, analysis of the effect of promo on sales
December 2016 — July 2017
8 months
Media, Marketing, Advertising, PR, Design, Production... Show more
OOH & Media Planning Manager
1) Preparation of proposals for customers for outdoor and indoor advertising placement. Selection of the most effective options.
2) Buying outdoor sites for placement in all regions of Kazakhstan
3) Collection information and analysis of the activities of competing brands in the field of outdoor and indoor advertising.
4) Preparation of reports and presentations with proposals for further progress.
5) Coordination of production and installation of OOH & indoor materials in all regions Kazakhstan.
6) Idea creation & design development of visuals for outdoor advertising campaigns.
7) Design adaptations in Photoshop, preparation of materials for printing.
8) Control of financial reporting from contractors. Document management.
9) Analysis of the effectiveness of the launch of an advertising campaign, photo reports
October 2014 — December 2016
2 years 3 months
Media, Marketing, Advertising, PR, Design, Production... Show more
OOH Buying manager
1) Preparation of proposals for customers for outdoor advertising placement.
2) Buying outdoor constructions for placement. Coordination of production and installation.
Work with more than 50 suppliers in in all regions of Kazakhstan.
3) Coordination of advertising placement with government agencies.
4) Collection information of the OOH activities of competitors. Reports preparation.
5) Design adaptations in Photoshop, preparation of materials for printing.
6) Control of financial reporting from contractors. Document management.
7) Analysis of the effectiveness of the launch of an advertising campaign, photo reports
April 2014 — August 2014
5 months
IT, System Integration, Internet... Show more
Sales manager
1) Consumers' consultation about company's goods and services.
2) Achievement of sales KPI
3) Establishing relationships with suppliers of goods, controlling the process of providing services.
4) Control of deliveries and quality of service.
5) Customer management - from consultation to payment and receipt of goods.
June 2012 — October 2012
5 months
NEXT.KZ
Cybersport event manager
(part-time job)
1) Planning & leading events for cyber-players
2) Work with PC, Internet providers
3) Content-management, advertising planning ,
December 2011 — June 2012
7 months
OMEGA – SECTOR, ТМ
Public Services... Show more
Cybersport event manager
1) Planning & leading events for cyber-players
2) Work with PC, Internet providers
3) Content-management, advertising planning ,
Skills
Skill proficiency levels
Advanced level
Medium level
Level not specified
Driving experience
Own car
Driver's license category BAbout me
Financial Statements/Financial Reports > Financial Report Writing, Advertising Campaigns, Marketing Management, Budgets & Budgeting > Budget Planning & Budget Preparation, Forecasting, Market Research, TV Advertisements, Outdoor Advertising, Coordination of production and installation, Preparation of reports and presentations, Coordination of production and installation of OOH & indoor materials, design development, Customer management, Delegation Skills, Leadership Skills, Self-motivated, manage several projects, Microsoft Excel, Adobe Photoshop, Data Processing, Internet, PC Hardware, Corel Draw Suite
Higher education
2013
Higher education
Almaty Technological University
Light industry and Design, Bachelor Degree
Languages
Citizenship, travel time to work
Citizenship: Kazakhstan
Permission to work: Kazakhstan
Desired travel time to work: Up to one hour