- Lead digital marketing and e-commerce across 12 international markets (China–UK), managing $2.5M+ annual digital and product budget. - Drive revenue growth across paid, SEO, CRM, app lifecycle and brand campaigns. - Accelerated digital revenue growth to +22% in H2 YoY; delivered +22% growth in cross-sell and upsell revenue. - Increased MAU by up to 19% without paid acquisition, driven by enhanced trip management features, UX improvements, loyalty integration and lifecycle communication. - Reversed a multi-year declining digital revenue trend in a highly competitive OTA environment. - Improved marketing efficiency via brand/non-brand search rebalance and SEO, driving +236% growth in organic clicks and +120% growth in engaged organic sessions. - Delivered +82% revenue growth from demand generation campaigns in India. - Developed global brand communication platform aligning positioning, tone of voice and multi-market creative standards. - Built structured prioritization framework (ICE), launched customer user labs and integrated CJM into digital product roadmap. - Lead CDP implementation and centralized marketing data warehouse (BigQuery) to enable lifecycle marketing, attribution and performance transparency. - Manage cross-functional team (6 specialists) and coordinate ecosystem of agencies and technology partners.

- Led positioning research and development of brand communication frameworks across 13 international markets. - Created and launched 2 global and 2 local 360° campaigns (traditional media, digital, events, BTL, B2B). - Delivered +11% growth in direct digital sales through consolidated campaign strategy, improved media placement and online customer journey enhancement. - Unified creative production standards and reduced materials complexity by 60% through development of centralized communication platform. - Led agency pitching process, appointing first external creative partner and centralizing traditional media buying (1 regional contract replacing 9 local agreements).

- Managed portfolio of 7 brands, leading research, positioning and multi-channel growth strategy. - Delivered market share growth across key global brands through structured brand and trade activation initiatives. - Designed and implemented end-to-end consumer journey integrating retail activation, CRM and digital engagement in conventional tobacco category. - Built and scaled CRM platform, creating 100K+ active leads database without paid media. - Improved engagement (49%) and retention (58%) through continuous UX and lifecycle optimization. - Led brand and digital team (7 people), collaborating with IT and global stakeholders.

- Managed brand groups (70% of business Val) from consumer lifecycle design to multi-touchpoint marketing campaigns execution - Transformed how Danone does marketing: from traditional ATL to digital media - Developed Activia brand re-birth campaign, building SMM as high-end journal column, building a community (16k FB, 9k IG) with regular online and offline events with KOLs, running a coaching program with benefits and rewards - Landed the year for Activia positively for the first time in 4 years with 40% A&P budget optimization, thanks to new communication mix, innovative approach to SMM and portfolio - Developed and managed Prostokvashino CRM platform with end-to-end integration: from product packaging to web platform, social media, online consumer activation campaigns and Technodom web store as a reward shop. - Gained 10k active leads, 50k monthly product codes registration with average 7 minutes on website in 1st year

- Led national retail audit initiative. - Coordinated corporate website adaptation project. - Developed shipment analytics tools for volume and market share tracking.