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Female

Almaty, not willing to relocate, prepared for occasional business trips

Communication Strategist/Project Manager/Senior PR Manager

Specializations:
  • Chief marketing officer (CMO)
  • Marketing and advertising department manager

Employment type: full time

Work experience 25 years

May 2022currently
4 years
EU-funded SECCA project implemented by a Consortium of companies led by Stantec sa/nv (Belgian company)

secca.eu/

Senior Strategic Communication Expert/ Independent Consultant/Freelancer
- Developing and implementing the Communication and Visibility Strategy and Action Plan and keeping these updated to address any new developments; - Designing, conceptualizing and coordinating public awareness campaigns (e.g. EU‒CA: Sustainable Energy Days (SEDs), Regional Media Contest, STEM4Her, Reginal Reels Contest, etc.) to enhance the EU’s and SECCA’s visibility, providing guidance on messaging, branding, and positioning of the project to ensure a compelling and coherent narrative; - Providing advice on visibility and media relations in preparation of large events; - Providing advice on visibility and communication in relation to the project website and social media; - Reviewing/editing communication materials (e.g., press releases, media advisories, video scripts, newsletter, podcasts, reports etc.) - Organizing and moderating events (e.g., SEDs activities, award ceremonies, etc.) - Writing talking points for the EUDs representatives, including the EU Ambassadors, as well as the Project’s partners; - Initiating, preparing and implementing interviews of representatives of the EUDs (including the EU Ambassador to KZ; EU Ambassador to TM), energy experts and/or state partners/stakeholders to be shared on the project communication channels (both website and social media), as well as online and/or traditional media; - Supporting the team of experts with drafting letters, Notes Verbales, other documents needed for SECCA communication
July 2018January 2026
7 years 7 months
GIZ Office Kazakhstan

Almaty

Communication Advisor/ German Biosecurity Programme/ and GIZ/Kazakhstan Gender Focal Point
- Responsible for successful implementation and coordination of the German Biosecurity Programme in Kazakhstan, political communications with key political stakeholders/relevant Ministries and strategic partner institutes; promotion of gender equality and implementation of the GIZ' Gender Strategy - Supervising the development and implementation of the Project plans and activities in close cooperation with national strategic partners and the GIZ Project Team in Berlin; - Maintaining dialogue and coordinating the project’s activities with the relevant Ministries; - Conceptualizing, organizing and moderating special events (international symposia, conferences/workshops /seminars /meetings /MoU signing ceremonies, panel discussions) - Management of the project’s consultants; - Working on policy recommendations and developing strategic approaches; - Fulfilling all the required procurement processes and preparing documents for purchasing materials and equipment for smooth project implementation; - Facilitating the process of transporting materials and equipment from Germany to the project partners in Kazakhstan; - Establishing and facilitating the Regional Biosecurity Network (maintaining regular contacts, dialogue, moderating online meetings, fostering rapport with the main regional biosecurity actors and authorities); - Project budget management; - Enhancing public awareness; - Developing and implementing Gender action plan for GIZ/Kazakhstan - Conceptualizing and moderating gender events (panel discussions, workshops) in line with the GIZ' Gender Strategy
June 2017June 2018
1 year 1 month
EU-funded project "EU Cooperation in Central Asia: Visibility Events"
Project Team Leader
EU funded Project "European Union Cooperation in Central Asia: Visibility Events" was implemented by Landell Mills Ltd (UK), one of the world’s leading international development consulting firms. The mission of the Project is to raise awareness and visibility of development cooperation between the European Union and Central Asia; to increase synergy between different projects, financed from EU resources; to raise awareness of the activities of the European Union Delegations in Central Asian countries. The Project Team Leader role included: - management of the EU visibility events and communication activities in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan (including the following: European Film Festivals, media campaigns #EU4HumanRights and #EU4Women; interactive students’ games “EU Mini Model 2017”; photo exhibition “EU-Central Asia Faces of Cooperation”; the EU Reception to mark Human Rights Day; the International Human Rights Award Ceremony; International Conference "25 years of EU-Central Asia relations: from the past to the future"); - working closely with the EU Delegations to Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan; - working with media; - management of the Project staff, resources, schedules, budget, etc; - development of the events concepts and agendas; - development of key messages for the media campaigns; - drafting talking points for Heads of EU Delegations to Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan; - editing and clearing PR materials, including social media posts, info-graphics; visuals; human interest stories; interviews, press-releases, media advisories, etc.; - preparing the Project reports.
April 2012October 2016
4 years 7 months
USAID's Regional Economic Cooperation Project/Chemonics International Inc. (international firm headquartered in Washington/DC)
Communications and Grants Manager
REC project ended in October 2016. The mission of REC project was to facilitate trade among Central and South Asian countries, and markets beyond. - Developing and implementing communication strategy to increase public awareness of USAID and REC Project and promote their strategic goals, activities, initiatives and results in Central and South Asia - Ensuring implementation of USAID’s branding and marking policy - Managing USAID/REC image and reputation risks - Establishing and maintaining relations with media - Acting as a focal point for REC Project on visibility and media relations - Arranging and managing special events (conferences, forums, round tables, b2b meetings, trainings) - Working with other donor organizations (EBRD, GIZ, UN Women, World Bank), state bodies, trade promotion organizations, NGOs and small and medium businesses to co-organize events promoting regional trade with Central and South Asian countries, and markets beyond; - Initiating and arranging interviews of USAID’s senior management, REC Project’s management as well as its counterparts to TV and print media (e.g., Counselor to USAID/Washington, U.S. Ambassador to Kazakhstan, US Consul General, USAID/Central Asia Mission Directors) - Writing and disseminating press-releases - Developing, launching and keeping updated the corporate website - Creating and keeping updated the corporate account in social media (Facebook) - Identifying and writing success stories and featuring them on the global USAID website, corporate website etc. - Media monitoring - Drafting and updating general presentation of the Project - Preparing quarterly and annual reports of the Project - Developing marketing materials - Managing the grant program (over $600,000) - writing requests for grant proposals, presenting the program to the target audience, grants solicitation and evaluation, grants awarding and effective monitoring, measuring the impact of the grant program) - Acting as a focal point on gender issues (promoting USAID’s gender equality and female empowerment policy, maintaining a network of women organizations across the region (Central Asia and Afghanistan), facilitating knowledge/capacity building for women-entrepreneurs - members of female organizations
September 2006November 2011
5 years 3 months
Eurasian Development Bank
PR Manager
- Maintaining relations with media in the member-states of the Bank (Kazakhstan, Russia, Belarus, Armenia, Tajikistan, and Kyrgyzstan) as well as with overseas media - Organizing and moderating special events (press-conferences, round tables, conferences, press tours, press lunches, corporate events) - Monitoring and supervising the fulfillment of contracts with counterparts - Media monitoring - Conducting surveys - Developing, launching and keeping updated the corporate website - Drafting press-releases - Initiating and arranging interviews of top-management to TV, radio and print media - Developing and updating corporate accounts in social media (Twitter.com) - Facilitating and promoting internal communications - Liaising with all the Bank’s offices in the member-states - Drafting and updating the Bank’s general presentation - Planning and implementing the Marketing Communications and PR department budget - Presenting the Bank at Expos and Forums - Producing marketing materials (leaflets, brochures, annual reports, etc)
November 2001August 2006
4 years 10 months
USAID’s Enterprise Development Project in Central Asia, The Pragma Corporation (USAID/EDP/Pragma)
Country Marketing and PR Representative
- Supervision of marketing and PR activities of six offices of USAID/EDP; - Ensuring integrity of marketing and PR activities in all USAID/EDP’s offices in Kazakhstan; - Writing press-releases and articles to promote all projects implemented by the Pragma Corporation: USAID/EDP, USAID’s Trade Facilitation and Investment Project, CIPA-EN and Quality Management Center; - Arranging for free publications of articles and press-releases in local, regional, national, and international media outlets; - Fundraising for arranging and holding PR campaigns; - Drafting talking points for VIP speakers at special events; - Provision of internal marketing/PR trainings; - Media planning, press monitoring and media clipping; - Conducting secondary and primary researches (client satisfaction survey; psycho-graphic and demographic portrait of CIPA-EN target audience); - Arranging and staging special events with the involvement of KZ and US state officials (press-conferences, round tables, seminars, media tours, open houses, award ceremonies, etc.) - Acting as the main presenter of USAID/EDP at Expos and conferences; - Drafting, reviewing and developing marketing materials (brochures, booklets, posters etc.) for all the components delivered through USAID/EDP in Central Asia; - Building and maintaining relationship with media, business community and government; - Recruiting clients; - Identifying and editing success stories and issuing newsletters; - Facilitating internal communications.
June 2000October 2001
1 year 5 months
PricewaterhouseCoopers/Tax & Legal Department
Translator
- Translation of tax audit reports and non-agreements thereto, tax clearance reports, auditors’ opinion, legal advice addressing tax issues, official letters to state authorities, engagement letters, PwC clients’ contracts (including subsurface contracts), laws and regulations, etc; - Interpretation in meetings with clients and tax authorities.

About me

Additional Information: Professional knowledge of PR technologies, good organizational skills, event management skills, team player, result oriented; wok experience in teaching English. MS-based programs, Internet, social media, e-mail; driving license Category B –drive personal car; married with one son

Higher education

2003
Higher education
Kazakhstan Institute of Management, Economics and Strategic Research (KIMEP)
MBA Graduate (GPA=4,03 on 4,33 scale), MBA
1994
Higher education
Defense Language Institute English Language Center/ San Antonio, Texas, USA
American Language Instructor Course, Graduated Suma cum lauda (with highest honors)
1984
Higher education
State University of World Languages
English Launguage Department, Graduated Suma cum lauda (with highest honors)

Languages

Russian — Native

English — C2 — Proficiency

German — A1 — Basic

Professional development, courses

2024
Social Media and Combating Disinformation
Deutsche Welle Akademie
2023
Information security
GIZ
2023
Disinformation and fact checking
Deutsche Welle Akademie
2010
Finances for non-financial managers
Ernst & Young, certificate
2009
Strategic PR Focus
Charted Institute of PR, London
2009
Efficient presentation skills
Choice company, certificate
2005
Human Recourse Management Training Course on Motivation and Performance Evaluation
USAID, certificate
2004
Quality Management Systems Design & Development in Compliance with ISO 9001:2000
USAID, certificate
2003
Business Communication: Techniques for Working with Media
USAID, certificate

Citizenship, travel time to work

Citizenship: Kazakhstan

Permission to work: Kazakhstan

Desired travel time to work: Doesn't matter