- Own national RTM governance across Kazakhstan covering ~22k active outlets via centralized distributor model. - Set monthly sales targets across Independent, KA and Wholesale channels using ADS-based forecasting model (seasonality, regional trends, demand drivers). - Lead volume planning (monthly/quarterly/annual) and contribute to S&OP cycle with senior leadership. - Own and monitor core RTM KPIs: coverage, ACB, route efficiency, visit frequency, call rate, drop size, ADS per van, visit ROI, shipment performance, inventory levels. - Ensure optimal field force structure and van allocation nationwide to maintain execution discipline and coverage stability. - Redesigned distributor incentive scheme (step → linear model), increasing average target achievement from 94% to 102%. - Led full-cycle NPI distribution strategy (30+ SKU launches); achieved 70–80% weighted distribution within 10 working days. - Developed and implemented Power BI dashboards (forecast model, route analytics, NPI tracking, repurchase rate, stock visibility). - Led IMS system enhancement (stock transparency, visit tracking, no-sale reason analytics, cloud migration). - Designed and executed 15+ retailer push programs; latest activation delivered +10% monthly uplift enabling annual plan achievement. - Developed RTM business continuity strategy covering multiple risk scenarios.

- Owned national Trade Investment program covering ~15k retail outlets under direct Business Partner contracting model. - Managed investment portfolio based on ROI criteria (volume, gross margin, investment level). - Led full transformation of contract model from product-based compensation to monetary payout mechanism. - Digitalized entire contract lifecycle (E-signature via ECP), eliminating paper-based processes and improving governance & compliance control. - Integrated external payment agent, reducing internal cost-to-serve vs in-house alternative by ~40%. - Introduced new compliance validation standards and ROI thresholds, increasing program ROI by +20% YoY. - Conducted Customer Investment Review and optimized Premium Partner portfolio (200 outlets), delivering ~100K GBP annual savings. - Piloted new operating model (Jul 2024) and executed national rollout (Oct 2024). - Awarded internal “Project of the Year” for national Business Partner transformation.

- Supported the development and implementation of trade promotion activities. - Conducted regular market visits and updated the trade database. - Monitored competitor activity and brand visibility in the field. - Assisted in negotiating terms with distributors and preparing promotional materials.

- Monitored wholesale sales on a daily basis and prepared analytical reports for management. - Analyzed distributor performance and wholesale channel dynamics. - Supported the implementation of marketing activations and trade promotions. - Assisted in contract administration, payment processing, and documentation flow with distributors. Provided operational support to the field sales force.

- Supported wholesale sales tracking and field execution of trade activities. - Assisted in distributor coordination and promotional campaign rollout.