• Develop and implement data-driven strategies to drive qualified leads through online channels • Oversee all digital channels (paid media, SEO, website, social media), ensuring alignment with business goals and brand positioning • Design and optimize initiatives aimed at increasing customer lifetime value through segmentation, personalized communication, and targeted campaigns • Work closely with Sales, Product, and Customer Service to align marketing initiatives with business priorities and customer needs • Track and analyze performance metrics to continuously optimize marketing strategies and demonstrate ROI ACHIEVEMENTS: • +100% Year-over-Year Growth in Leads via Conversion Rate Optimization, Paid Advertising Optimization, Funnel Improvements and Lead Magnet Strategy

BRANDS: PINAR, KIRLANGIÇ, KOMİLİ, BEBETO, DR.MİLK, SEVİMLİ DAD, PALSÜD, SUPERFRESH, BİZİM AŞÇI, OSMANLI, PAMUK, BAĞDAT, KAHVE DÜNYASI, MEHMET EFENDİ Develop the category and brand strategies of SHAM-FI Portfolio in frame of annual brand planning Develop & implement Trade Marketing plans: conduct monthly SDO targets and check results, prepare monthly insert proposals and check the progress, monthly trade campaigns, in store trade activities (secondary placement, equipment installation, planogram targets, etc.) Demand planning: preparation of monthly sales plans by brands & by SKUs, stock control, activity plan reports Market Research: category research for growth opportunities, monthly pricing research, consumer behavior Lead and manage Marketing team consisting of 21 persons: 12 Brand Managers, 1 Trade Marketing Coordinator and 8 Store Check representatives ACHIEVEMENTS: Change Management: internal audit and fixing internal business challenges; preparation & implementation of business processes; building business relationship model between marketing and other lead and support functions 3 JELANIYA Reanimation: Doubled sales via trade marketing activities: numeric and weighted distribution improvement, pre-NY in store activities

BRANDS: SLIPERS, AEV Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects Lead, develop and implement market research, communication strategy and media planning Manage third parties and other suppliers, including contract negotiation and management Supervise Digital Marketing Manager, SMM Manager, Merchandising Team Coordinator and Sales Analytics including hiring, training, workloads, setting objectives ACHIEVEMENTS: SLIPERS sales growth: FY21 71% sales growth vs. PY achieved via developing brand positioning strategy in the established baby diaper market, marketing plan anchoring the positioning of the brand in the market and non-standard execution

BRANDS: ACTIVIA, ACTIMEL, DANISSIMO, RASTISHKA Lead, develop and implement for each brand - the brand strategy, market research, communication strategy, media planning and promotion strategy Drive and develop marketing campaign for the brands, manage brand’s profitability and A&P budgeting, brand volume share growth and track all key brand health tracking indicators Lead all innovation projects working closely with local topline team and in close collaboration with the global team ACHIEVEMENTS: DANISSIMO Relaunch: FY19 100% sales growth vs. PY achieved via excellent designed and executed 360 degree marketing campaign unfolding DANISSIMO brand positioning ACTIVIA sales growth: FY19 +12% vs PY achieved by portfolio optimization, new planogram implementation and continuous media presence (Historical brand sales record achieved)

Develop and lead a marketing team consisting of 4 persons that is responsible for developing and executing new concepts and business models Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback Expand product solutions and offerings with the support from Product department. Collaborate with sales team to develop strategic partnership activities and implement strategic plan on identified opportunities ACHIEVEMENTS: Became the only official KAPLAN certified provider in Azerbaijan Developed new product offers and “go to market” plans– Professional Orientation, Study Abroad, IELTS & SAT preparation courses

BRANDS: XIRDALAN, 33 EXPORT Lead, develop and implement the brand strategy, market research, communication strategy, media planning and promotion strategy for the Local Power Brands of Beer portfolio Responsible for key relations with ATL, Media, Digital and PR agencies, external media partners and key internal stakeholders within organization Manage day-to-day activities associated to all marketing efforts, including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary as related to brand development and performance Work closely with Trade Marketing and Sales teams to drive integration and execution of plans and supervise Brand assistant ACHIEVEMENTS: XIRDALAN DRAFT Relaunch: becoming #3 SKU in portfolio and gaining 15% in portfolio. The objective was to improve portfolio mix and improve profitability. Achieved via new product concept development and advertising campaign inline with the brand concept

BRANDS: DIROL, TUC, BARNI, YUBILEYNOE, LYUKS Develop the category & brand strategies and plans in the annual planning cycle of Brand Review, Brand part of AOP presentation, annual brand plan Execute Brand Strategy in all mix elements: Portfolio, product and packaging quality standards; Managing price positioning of the brand; Brand communication campaigns (TTB, advertising, PR); Consumer and trade promotions; Distribution and programs in cooperation with Sales and TM Departments Ensure annual objectives meeting. Key success measures: Market Share, Volume, Net Revenue, Gross Margin. Responsible for assigned Category & Brands P&Ls ACHIEVEMENTS: GUM Category Leadership in AZE: 53.4 % Value Share (JJ’12 Nielsen) achieved via the launch of DIROL Senses sub-brand which improved portfolio mix, new merchandizing approach, excellent trade execution and continuous media presence TUC Launch in Caucasus: GM%NR improvement 17% (from 21% to 38%). The objective was to replace heritage brands of biscuits category by the brand which can ensure sustainable growth of the category and improve GM

BRANDS: BISMAK, WAFLIM, PRYANKO Lead, develop and implement the brand strategy, market research, communication strategy and media planning strategy for the responsible brands Develop and implement sales promos and discounts for retailers and consumers Lead and coordinate New Product Development (Product Attributes, Branding, Packaging) procedure ensuring the participation of all stakeholders

BRANDS: SCHWARZKOPF PROFESSIONAL Development of the commercial structure of Schwarzkopf Professional Azerbaijan from zero including distribution channels, sales force team, logistics and warehouse system Monthly reporting to HQ concerning sales and marketing activities; Weekly and monthly reports for the distributor Supervise Sales Representatives, daily market visits, organize new product presentations and product info seminars together with the local trainer