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Female, 39 years, born on 29 August 1986

Almaty, not willing to relocate, prepared for business trips

Strategic Planner

Specializations:
  • Sales manager, account manager

Employment type: full time

Work experience 16 years 8 months

March 2015currently
11 years 3 months
BBDO Central Asia

Kazakhstan

Media, Marketing, Advertising, PR, Design, Production... Show more

Strategic Director
- Communication/creative strategies development - Brand positioning development - Competitive environment analysis - Creative brief design - Projects strategic supervising - Consumer research guidance - Audience insights exploration
August 2013February 2014
7 months
New Strategies Group

Kyiv

Strategic Director
- Digital Communication planning - Brand positioning - Market and trends analysis - Target Audience behavior types and insights analysis - Identification of opportunity areas and development of digital initiatives for brands - Designing digital trainings for clients’ education - Designing digital trainings for creative teams’ education - Social networks’ communication support
November 2010June 2013
2 years 8 months
Leo Burnett Moscow

leoburnett.ru

Strategic Planner
- Working with target audience trends and cultural insights - Writing creative briefs - Briefing creative department - Making target audience analysis - Creating communication strategy - Developing relevant brand positioning - Making competitive reviews - Digital initiatives ideas creation - Social networks communication development (creating conversational calendars, bringing brand values and positioning elements to social networks) - Working with research databases
August 2009October 2010
1 year 3 months
Leo Burnett Ukraine
Copywriter and Planning Assistant
- Working with target audience trends and cultural insights - Making target audience analysis - Creating communication strategy - Making competitive reviews - Creative ideas development - Writing copies, scenarios for communication activities - promo, sponsorship, TV ads - Adopting and translating English, Russian and Ukrainian language copies - Working in studio - sound recording control
September 2008September 2010
2 years 1 month
NGO School of Equal Opportunities

Public Activity, Political Parties, Volunteering, Non-Profit Organizations... Show more

Project Manager
- Managing social projects - Fundraising - Designing social projects - Connecting stakeholders and partners - PR and social advertising

About me

- Developing workshops' programs and methods - Translation (technical as well - 10 years experience) - Integrative approach to the tasks - Creative brief developing

Higher education

2009
Higher education
National Ukrainian Kyiv-Mohyla Academy
Social Work, Unfinished
2008
Higher education
South Ukrainian National Teacher's Training University
Psychology, degree with distinction

Languages

Russian — Native

English — C2 — Proficiency

French — A1 — Basic

German — A1 — Basic

Ukrainian — C2 — Proficiency

Tests, examinations

2012
Pearson Test of English
Advanced, Passed

Citizenship, travel time to work

Citizenship: Ukraine

Permission to work: Ukraine

Desired travel time to work: Up to one hour