• Managing and developing an omnichannel team (a catalog planner, an activation specialist, marketing coordinators, a copywriter) • Executing a monthly energy flow (a synergy of product visibility and pricing) to attract customers and fulfill average Rep Sales & Gross Margin • Managing product mix and delivering profit margin targets • Governing the price cadence process using pricing corridors to deliver uplifts in units against the base remaining within the initial investment fund • Co-creating and implementing activation programs based on the company’s KPIs to manage representatives’ behavior & generate additional sales and reason to come, managing ROI productivity of activations before and analyzing it after activation completions • Building analytical business cases based on historical data to predict customers behavior and manage required investments accordingly • Creating and managing a budget for marketing activation programs • Creating recommendations and executing mitigation plans in case of a gap between budgeted and actual sales • Managing ad-hoc projects, including leadership of marketing strategic workshops • Analyzing marketing research results (Euromonitor & Brand Health Monitor) to draw out key insights and bridge them with the business strategy to make the best decisions

• Managed and developed the Marketing Intelligence team & processes • Orchestrated marketing analytics processes to fully support strategic goals • Managed development of business cases to ensure activation programs generated appropriate return based on an initial investment • Supported development of pricing strategy to delivery agreed targets • Ensured demand forecasting accuracy

• Analyze internal and external data to dig out insight to find solutions for business issues • Collaborate with creative, media, SMM agencies to design projects which would strengthen consumer engagement and experience with the brand • Together with media agency develop an ecosystem/strategy for digital promotion, set KPIs, analyze results and propose an action plan to implement learnings for future campaigns optimization • Collaborate with local and European research agencies to conduct qualitative and quantitative research projects to measure brand attributes and answer key business questions • Based on consumer voice, data analysis, and collaboration with Finance/Operations/Training departments, create new products which would drive sales and enhance the brand position on the market • Create bi-monthly and monthly marketing dashboard reports and present them to the top management team with detailed explanations on trends and possible actions • Recreate the pricing strategy to increase the company's profitability, keeping it relevant for customers due to COVID

• Initiated and led analytical projects which resulted in increasing overall work efficiency of the company • Produced and maintained standard dashboards on Client’s KPIs using main analytical tools • Analyzed, computed, and reported on meaningful and standardized ROI formulary and outcome measurements (both cost and quality) that support advancement of a company’s value proposition

• Simplified executive level review of operations and call center daily activity goal management by creating a clear-cut system of dashboards • Saved $50K due to the application of design thinking which helped to automate the operations reports • Applied Excel VBA knowledge and advanced formulas to simplify the process of reports generation and delivery via email to main stakeholders • Developed reports which helped to improve certain population adherence based on mined data insights • Analyzed book of business year over year data for segmented clients based on Comprehensive Medication Reviews (CMRs) planned and actual revenue generated

• Developed accurate incentive programs (IP) for Sales Reps using Rapid Prototyping and Excel Modelling techniques • Increased Sales Representative count in the country by 13% ('15 vs '16) by improving IPS using statistical methods • Increased efficiency (ROI) of IPs by 20% by conducting post-analysis of previous programs using SQL and R tools • Conducted mid-performance analysis of IP and developed data visualization to present to Sales in support of putting corrective actions in place • Performed weekly analysis of Reps behavior based on the meetings with Marketing and Finance teams • Budgeted IPs based on the company’s strategy and forecasted needs; made budget adjustments requested by the Finance Department • Worked with Big Data to monitor and evaluate the behavior of Sales Reps in order to use the latest sales trends in developing the most efficient IPs and address the company’s strategy • Contributed to planning marketing campaigns by attending quarterly kick-off meetings and presenting key insights of the Business Intelligence department on Sales Reps behavior • Produced weekly and monthly reports for executive management and Sales Reps on targeted KPIs (Reps count, New Reps Recruitment, Reps Retention)

• Led various full cycle research projects (Usage and Attitude, Net Promoter Score, Customer Satisfaction) • Applied project management techniques to manage full cycle project to deliver against project scope and complete the project in budget and on time • Owned request for proposal (RFP) process, Clint debriefing, proposal preparation, preliminary budgeting, and negotiation processes to support customer centricity strategy • Served as a Subject Matter Expert on the project let by other Market Researchers in the department • Studied secondary research sources to monitor main trends in various industries to serve as a subject matter expert on the projects • Generated insights based on collected data and converted them into recommendations • Developed analytical reports and presented key findings to Executive Management of Clients • Sold 5 new research projects to Clients and managed CRM analytical tool • Mentored 4 junior employees; trained junior staff to use Excel, SPSS, and GfK analytics tools • Adapted 5 global GfK research tools for local markets using my gained expertise and Clients’ desires • Collaborated with third-party market research agencies in Russian, Mongolia, Turkmenistan, Uzbekistan, and Kyrgyzstan to conduct multiple country research projects • Partnered with the GfK Consumer Panel department to perform cross sales

• Designed, managed, and delivered 8 qualitative and 14 quantitative research projects • Managed 5 projects on product testing and 3 projects on promotion strategy testing • Calculated project budgets with only 10% variation (bud vs. act) • Developed recommendations which resulted in increasing the Client’s market share by 5% • Shortened proposal preparation time by optimizing cost calculation form • Supported contract development, approval, and sign stages • Studied Clients’ Marketing Strategies and adjusted research objectives accordingly • Utilized projective techniques like Brand Personification and Associations to better understand customer’s perception and purchase motives • Performed Need-Gap Analyses to identify brand underperformance against marketing strategies • Assured and improved quality of research projects by collecting data electronically (using tablets) instead of using paper-based questionnaires • Developed a consumer segmentation strategy based on collected data on consumer’s demographics, product/service awareness, behavior, and benefits • Generated consumer insights to discover key marketing opportunities • Applied knowledge of sampling methodology to optimize budgets and timing of projects • Performed competitive analysis for Clients based on primary and secondary research • Utilized SPSS to crosswalk variables and to generate ad-hoc reports