Больше информации по резюме будет доступно после регистрации

Зарегистрироваться
Была более двух недель назад

Женщина, 46 лет, родилась 25 декабря 1979

Алматы, не готова к переезду, готова к редким командировкам

Senior бренд-менеджер, импорт, директор по развитию

2 000 $ на руки

Специализации:
  • Руководитель отдела маркетинга и рекламы

Тип занятости: полная занятость

Опыт работы 23 года 7 месяцев

Август 2009по настоящее время
16 лет 9 месяцев
PROVENCE Ltd, официальный дистрибьютор L'Occitane en Provence, натуральная косметика и парфюмерия

Казахстан, loccitane.kz

Менеджер по маркетингу и развитию бизнеса
• Осуществление разработки маркетинговой политики компании (составление маркетингового плана компании, адаптация маркетингового плана для региональной дилерской сети); • Формирование и контроль маркетингового бюджета (A&P budget); • Разработка стратегии и реализация маркетинговых и трейд-маркетинговых акций:  Создание детальных механизмов проведения акций;  Ведение документооборота по маркетинговым мероприятиям в соответствии с действующими процедурами;  Введение на торговые площадки;  Контроль исполнения;  Просчет рентабельности и общие анализы эффективности. • Организация разработки стратегии и реализации проведения рекламных мероприятий в СМИ и CRM (формирование медиа плана, подготовка рекламных материалов: модули, POS, пресс-релизы, презентации, пресс презентации и т.д.); • Осуществляет процедуры планирования и отчётности по всем маркетинговым активностям компании и дилерской сети (внутренняя отчетность, отчетность для головного офиса «L’Occitane International»). • Разработка мероприятий по запуску новых продуктов. Разработка рекламных кампаний по внедрению на рынок. • Открытие новых точек продаж и ниш сбыта; • Определение единых правил выкладки и мерчендайзинга в магазинах; • Установление и развитие деловых контактов с потенциальными оптовыми покупателями и прочими контрагентами с целью увеличения товарооборота компании; • Ведение документооборота по работе с поставщиками разного рода рекламных услуг (договоры, приложения, счета; контроль закрывающих документов); • Проведение мониторинга рынка (текущая ситуация, конкуренты, ценовая политика и др.); • Поиск новых эффективных видов рекламных коммуникаций. Выбор наиболее эффективных каналов коммуникации; • Организация работы и курирование Интернет активности компании:  Подготовка контента для интернет сайта, обновление функционалов совместно с IT специалистом;  Подготовка рекламных кампаний в интернет пространстве (баннерная, контекстная и тизерная реклама и тд);  SMM (Social Media Marketing: Facebook, instagram, vkontakte…): контент, обратная связь, создание положительного имиджа марки.  Запуск и курирование интернет - магазина.
Май 2008Июль 2009
1 год 3 месяца
ltd JV "INTERFOOD"
Product manager French Lingerie "DIM"
1.Close monitor and analysis of market 2.Group of Brands strategy development 3.Pricing management 4.Work close with adv 5.Develop promotions and incentives for customers, consumers, sales reps 6.Increase brands capital 7.Develop brands communications 8.Develop, control brands budget 9.Ensure sales volume 10.Develop sales forecast for 1 and 3-5 year 11.organization of meetings with foreign partners 12.opening of new shops of the Franchising network «DIM» 13.Management of the team of 25 employees 13.Preparation of docs for negotiation and workshops, participation in the talks and workshops. 14.Placement of orders at the Manufacture factories 15.Tracking of the cargos delivery 16.Tracking of payments for delivered cargos 17.Development of the product promotion in the market with consideration of the marketing department proposals and advertising
Декабрь 2007Май 2008
6 месяцев
Unique World's Cosmetic
Foreign Relations Manager
“Unique World’s Cosmetic” Company(distribution in the Kazakhstani market the cosmetic brands, aesthetic equipment and perfum : Maria Galland, Gatineau, Ingrid Millet, Ella Baché, Phytomer(France); equipment Takara Belmont (Japon) et Lemi (Italy), perfum Creed, Beauté Directe (France) etc.): 1. Prospecting for new projects, study of market abroad . 2. Negotiations and correspondence on new projects from the inception up to the signing contracts for exclusive distributorship. 3. Monitoring of international activity of the company on all the brands, orders, transportation, Customs documentation, settlement of the conflicts. 4. Visiting of professional international cosmetics exhibitions: Russia, France, Italy…(study of new products, work experience abroad, new brands). 5. Preparation of documents for introduction of new products, Contracts, Agreements, invoices for all brands of the Company translation/supervision of translation.
Март 2007Декабрь 2007
10 месяцев
UniqueWorld's Cosmetic
Brand Manager
«Unique World’s Cosmetic» Company(distribution in the Kazakhstani market the cosmetic brands, aesthetic equipment and perfum : Maria Galland, Gatineau, Ingrid Millet, Ella Baché, Phytomer(France); equipment Takara Belmont (Japon) et Lemi (Italy), perfum Creed, Beauté Directe (France) etc.): 1 Running brands from initial negotiations to start up them in RK market. 2 Development of the price policy for the individual groups of buyers. 3 Placing orders, monitoring of their preparation and delivery to Kazakhstan. Analysis and Forecast of the sales results. 4 Development of the product promotion in the market with consideration of the marketing department proposals and advertising campaign, exhibitions, presentations and other PR activities. 5 Translation of contracts, agreements, invoices on the brands in my responsibility. 6 Commercial proposals and plans for promotion of the brands in the home market (meetings with Clients), preparation of the purchase packages and price lists. 7 Growth of commodity turnover 8 Improvement of the communication with Supplies 9 Opening of new shops Main Responsibilities: - forecast and analysis of commodity turnover - creation and fulfillment of marketing plans, Media plans - organization and conducting of promotion actions - organization of meetings with foreign partners - Preparation of docs for negotiation and workshops, participation in the talks and workshops. - Placement of orders at the Manufacture factories - Tracking of the cargos delivery - Tracking of payments for delivered cargos - calculation and control of the retail prices in the shops - preparation of Customs Invoices for clearance of cargos - creation of the products catalogue, intermittent update of the catalogue - distribution of the commodities to the affiliates, control of delivery to the shops - control of merchandising - making of monthly reports - constant study of the parallel market
Октябрь 2006Март 2007
6 месяцев
Unique World's Cosmetic
Assistant Translator Director General (distribution of perfumery and cosmetic brands)
1. Director Business correspondence. 2. Translation of letters, translation and conducting correspondence with foreign partners. 3. Commercial proposals to partners and preparation of the purchase packages and price lists. 4. Interpretation –telephone talks. 5. Simultaneous interpretation, meetings, conferences. 6. Preparation of the necessary documents for business trips abroad, for reception of foreign visitors. 7. On the instructions of Director personal meetings. 8. Preparation of the necessary docs for commercial meetings in the office. 9. Making the working Schedule of business trips 10. Translation of contracts, agreements, invoices, training literature on brands. 11. Work with transportation companies on the delivery of cargo. 12. Preparation of advertising packages. 14. Business trips with Director and individual preparation of documents, meetings and translations in the HQ of the French partners.
Февраль 2006Октябрь 2006
9 месяцев
Kazakh - French JV LLP JV”KATKO” (joint venture KazAtomIndustry Kazakhstan and Cojema France)
Assistant Translator of the Chief of Capital Construction projects Department, Logistics and Procurement Department
Assistant Translator of the Chief of Capital Construction projects Department, Logistics and Procurement Departmentof : 1. Conducting correspondence with foreign and Kazakh partners. 2. Translation of invoices and other Customs documentation. 3. Preparation of orders for foreign and local partners. 4. Simultaneous interpretation, meetings, conferences. 5. Translation of contracts, agreements, invoices, job responsibilities, correspondence, technical literature. 6. On the instructions of Director meetings with partners and vendors. 7. Work with transportation companies. 8. Paper work on Logistics
Октябрь 2002Февраль 2006
3 года 5 месяцев
International Linguist Gymnasia named after U Dzhandosova; Almaty, Kazakhstan
Professor,Deputy Director teaching and educational work, Head of French Chair
Professor, Head of French Chair at International Linguist Gymnasia named after U Dzhandosova; Almaty, Kazakhstan Deputy Director teaching and educational work at International Linguist Gymnasia named after U Dzhandosova; Almaty, Kazakhstan Teacher of French language at International Linguist Gymnasia named after U Dzhandosova Almaty, Kazakhstan

Обо мне

Responsible, communicable, result oriented, punctual, flexible, quick learner, team player, easy to adapt in a new environment, stress tolerant

Высшее образование

2002
Высшее образование
High: Kazakh State University of Political Sciences and World Languages named after Abylai Khan
“Romanic & German philology”, «Philologist, Professor of French and German at High School»

Знание языков

Русский — Родной

Английский — C2 — В совершенстве

Казахский — A1 — Начальный

Немецкий — A1 — Начальный

Французский — C2 — В совершенстве

Повышение квалификации, курсы

2011
Strategical Marketing seminar
International Academy of Business Almaty, Market Analysis
2009
Marketing training Paris, France
S.A.S. DIM, Certificate
2008
Evening classes of English
KIMEP (Kazakhstan Institute of Management, Economics and Strategic Research), Almaty, Certificate
2008
Marketing training Prague, Czech Republic
S.A.S. DIM, Certificate
2007
Training in sales technique of French cosmetics brand
“Phytomer” Saint-Malo France, Certificate
2007
Training in sales technique of Le Comptoir du
Spa French Company Avignon France, Certificate
2005
Language improvement training in Nice, France at
«Azurlingua» school, sponsored by France Embassy to RK;, Certificate
2002
“Office Manager” course at Profession Obtaining
Center “Nadezhda”, office-manager

Гражданство, время в пути до работы

Гражданство: Казахстан

Разрешение на работу: Казахстан

Желательное время в пути до работы: Не более часа