- I developed and managed key important products in the digital ecosystem, including CRM system, lead generation tool, and communication platforms for consumers. My focus was on improving key product metrics such as click rates, open rates, engagement, retention, monthly active users (MAU), daily active users (DAU), and especially the rate of customers switching from competitor brands to ours. - I create multi-category marketing strategies to achieve overall business goals, such as segment share, market share, and revenue growth, using the digital products in my portfolio. Developed and managed targeted communication strategies across SMS, email, and push notifications to improve customer engagement and product retention. Regularly analyzed data, conducted A/B testing, and refined user experience strategies. -I am responsible for the consumer journey both online and offline, integrating them into a cohesive system. I develop and implement strategies to attract and retain consumers. Led the implementation of data-driven hypotheses and analyzed results to guide product improvements. My latest consumer program increased engagement by 68% (+38% projected for 2024), raised the average transaction value by 26% (+15% projected for 2024), and boosted the market share of a key new product to 0.6% (benchmark 0.4%). - I work in a cross-functional team that includes IT, brand marketing, trade marketing, and finance, maintaining communication with key stakeholders. One of my recent projects involved launching a program for sellers that increased off-take by 20%. - Built and mentored team that independently manages tasks within assigned streams. Two members of my team are high performers and have received awards. - Managed a marketing budget of $1,500,000, optimizing resource allocation for maximum return on marketing investment (ROMI).

Was promoted to Head of Marketing after being a Marketing Manager for 1 year. Сreated and refreshed multi-year strategic product marketing plan, identifying key market opportunities for share gain and market growth. Сollaborated with cross functional partners to define market and product requirements. Provided direction to marketing communication team to develop engaging marketing communication materials. Employed market research to regularly assess market opportunities and trends. Defined the roles and responsibilities of the product marketing team for maximum output. Managed financial resources within assigned budget to achieve key goals of strategy execution. Results: - managed marketing department, leading of 13 brands with different medical fields (Radiology, Otorhinolaryngology, Densitometry, Cosmetology, Dentistry, Sports medicine); - optimized Media plan which resulted a cost reduction in 2 times; - lead generating tools and community were built in Digital which provided incoming requests by 75%; - organized multiple business events (conferences, exhibitions) for selling equipment.

Handled all related offline & BTL (Below The Line) project (Events, Brand Activations, etc); Managed and communicated with clients on daily, weekly, and monthly basis; Maked report file for all projects; Collaborated with internal & other vendor/parties to ensure clients’ satisfaction. Results: - organized and lead more than 100 medium events, 7 big exhibitions, 12 business conferences.