- Lead EMEA partner skilling strategy aligned to Cloud solution areas - Own and execute digital demand campaigns under the Cloud Champion initiative across multiple EMEA markets. - Deliver integrated partner engagement programs including digital events, newsletters, and multi-channel communications. - Manage end-to-end execution of in-person and virtual partner events across EMEA, ensuring alignment with commercial priorities. - Partner with Sales, PDMs, Segment Marketing, and Global teams to drive partner readiness linked to pipeline growth. - Track program performance (engagement, certifications, campaign metrics, influence on pipeline) and optimize based on data insights. - Drive partner lifecycle activation from onboarding to growth acceleration.

- Developed advanced problem-solving and critical thinking skills to resolve complex business issues. - Organized and managed multiple projects simultaneously while meeting strict deadlines. - Co-develop marketing plans aligned with Microsoft's priorities (Modern Workplace & Security, Azure, Bizz apps). - Support partners in launching joint marketing campaigns - Track ROI and KPIs on partner-led campaigns. - Use data-driven insights to improve future campaigns. - Work closely with Partner Development Managers (PDMs), Segment Marketing, Sales, and Global teams. - Act as a strategic advisor bridging Microsoft's marketing strategy and partner execution. - Educate partners on marketing programs, funding mechanisms (e.g., Co- op/MDF), and available resources. - Help partners access tools, events, and Microsoft demand-gen platform

Lead the development and execution of the EMEA partner marketing strategy - directly focusing on Modern Workplace and Security solution area Fostered relationships with key partners, aligning marketing efforts with their business objectives and ensuring a collaborative approach Collaborated with cross-functional teams to create and deliver compelling partner enablement programs, including sales training, co- marketing campaigns, and joint events Driving 25+ projects which include partner readiness activities, co-marketing activities with partners

eveloped and executed partner marketing strategies of Microsoft Modern workplace and Security solution area to drive awareness, demand, and sales through strategic partnerships Managed and driven Go-To-Market strategy in Microsoft Multicountry region across Modern Workplace and Security solution area for enterprise account, corporate account (CA) & SMB Driven demand generation programs, measured by pipeline generation & close rate, in partnership with Microsoft Multicountry team, partner field teams and external Marketing Agencies Managed 20+ projects about Microsoft Cloiud products through partner readiness activities, co-marketing activities with partners Developed 10 channel marketing activities for LSP partners, managed $120K co-op funding, sponsoring channel events, as well as creating channel collateral and partner case studies Managed external agencies to drive Telemarketing campaigns and reached out around 1500 qualified leads

Work with partner managers to create quarterly partner plans that generate market awareness and drive opportunities with and through the channel Actively promoted partner engagement by planning and producing awareness activities such as content, events and campaigns Conducted market research to identify trends and opportunities in specific industries or markets Managed agency for driving Media campaign for partnership solutions within the framework of the project, planning and implementation of a digital campaign for promoting the Microsoft Azure solution for SMB and Corporate business segments., promo posts in social networks up to 20K lead generation, 1000 qualified leads Driven with Distributors social selling campaign and Digital event about “The Magic of Business Growth: People + Technology” up to 200 customers participated Analyzed partner marketing campaign performance, providing regular recommendations for improvement

Built partner ecosystem in CIS countries Reached out non-managed partners and built Go-To-Market program Door-to-door activities execution per solution area Data&AI, Apps&Infra, Modern Workplace, Business Applications: idea, concept development, stakeholder engagement, v-teams creation, 3rd parties engagement, execution, follow up, lead management Lead Partner Development Program – Roadshow of Readiness activities for CIS partners -onboarded 50+ partners for GTM program Executed of – 70+ projects – co-marketing activities, readiness activities with partners and Marketing agencies Lead the overperforming demand gen & brand awareness paid media digital campaigns in FY18 and FY19 -lead gen, + 12% more vs planned for Digital Transformation Industry lead gen campaign around 1500 qualified leads, awareness campaigns, +10% more vsgoal around 500 qualified leads