American company based in Israel. As a Digital Marketing Lead, Designed and successfully implemented omni-channel lead nurturing & retention marketing process (including email marketing, chatbots) based on customer analysis and reached 40.000% ROI for this instrument. Created, scaled and managed highly performance PPC campaigns (Google Adwords, Yandex Direct, MyTarget). Considerably decreased CPL and CPC and increased conversion rate and ROI. As a head of Russian Marketing department, from scratch developed and implemented marketing strategy for RU & CIG markets, managed marketing team - achieved high & sustainable results in lead generation, SEO, SMO, obviously increased brand awareness and made Russian sector one of the most competitive. Target markets: WW, mostly USA and UK, also CIS.

As a project manager in a starup project, I was responible for: Design application architecture inclding UI\UX and mockups; Manage and coordinate development process for IOS\ Android\ Web team including setting tasks, milestones, tracking results and defining scopes and project strategy. Target market: Israel.

Managed and tracked large-volume email blasts(1 million and up), transactional emails and triggered sends for various clients. Using KPI’s and measurable metrics, created segmentation strategies, A/B testings in order to increase customer loyalty and retention. Reported, tracked and analyzed campaign performance proving success in strategies and ROI. *Remote work* Target markets: Russia.

Settled, managed and scaled multi-channel marketing campaigns: acquisition and retention; Designed highly conversional landing pages. Increased Lead generation results by maintaing and managing PPC campaigns in Google Adwords, Yandex Direct, MyTarget, Yahoo Ads. Increased customers engagement by analyzing on-site behavior, optimizing structure, SEO improvements. Constantly evaluated key performance indicators & metrics including ROI and CPA, optimized and improved effectiveness of all online marketing campaigns and implemented growth strategies. Target markets: Russia, CIS, Czech Republic.

Increased business visibility with trusted SEO and SMO improvements. Optimized conversion rate of existed web projects and increased traffic flow. Designed and implemented lead nurturing & retention strategy via email marketing; Target markets: Belarus.