Brand Development from Idea to Sales Brand DNA Development of a marketing strategy Financial planning Assortment planning Procurement and cooperation with manufacturers in China Creation of a CJM (Customer Journey Map) Website development Brand promotion on Instagram and TikTok Collaboration with influencers Launch of sales on Kaspi marketplace

Digital Marketer 1. Development and implementation of a social media promotion strategy 2. Creation of a content plan 3. Monitoring user activity and tracking the results of published content 4. Data analysis and improvement of SMM strategy efficiency 5. Enhancing audience engagement through comments, messages, and reviews 6. Creation and management of advertising campaigns in social media (Meta Ads) 7. Reporting on completed work and achievement of set goals 8. Market and competitor research for continuous improvement of the SMM strategy 9. Website editing based on Tilda 10. Contextual advertising in Google and Yandex 11. Development and implementation of advertising campaign promotion strategies in Google and Yandex

Chief Marketing Officer 1. Launch of 5 global motor oil brands for automobiles on social media. 2. Full development of the company’s strategy 3. Preparation of reports and presentations for management 4. Planning and execution of advertising and marketing activities (organizing participation in exhibitions, running online advertising campaigns, PR activities) 5. Analysis of the effectiveness of marketing campaigns 6. Structuring the marketing team: hiring SMM specialists, targeting specialists, designers, translators Results: 1. Increased brand awareness 2. Attraction of new clients through social media engagement 3. Increased awareness of the new brand 4. Growth in the number of clients