-Organization and conduction of the World Street ball Championship U18 (FIBA 3X3) in Astana (November 2015-June 2016): • Adaptation of the concept • Strategy and tactics development • The development and activation of the marketing plan • Development and implementation of Pre and POST PR • Attraction and communication with sponsors • Communication and approval of all the issues with the headquarter FIBA • Development and production of all the designs (from billboards to the uniform of the participants) • Self-organization of the visa support and issuance to all the participants of the Championship (300 participants from 40 countries) • Collaborative work with the governmental agencies to support the Championship • Overall coordination of all the organizational and administrative issues during the preparation and conduction of the Championship

Responsibilities: • Full brand management on Kazakhstani market • Ensuring the implementation of the planned sales, full sales planning • Brand activities development, planning and implementation • Trade marketing/ Merchandising control • Shipments and deliveries plans • Reporting format development with the further execution • Building relationships and communication with the partners • Interaction with other departments for best performance and achievement of short-term and long-term goals.

• Full management of marketing team • Strategic planning • Budget control • Implementation and monitoring of brand strategy (time, quality, performance, budget) • Market analysis and KPI of brands (including competitors / Nielson data) • Work with advertising agencies • Internal reporting • Reporting to the Brand owner. Detailed commercial reporting to Diageo head office • Conducting negotiations and concluding contracts with Key Clients (on\off trade) • On-trade and off-trade visits at least 2 times a month • On-trade and off-trade visits to the regions at least once in 2 months • Detailed commercial structuring of Diageo team (development of reporting procedures and formats, interrelationships with other departments, development of R&R matrix within the team, identification and setting short & long term KPIs) directly subordinated to 7 people

• Data collection and consolidation, data analysis and sales forecast • Development and control of standards of merchandising, price formatting, brand positioning • Development of short, medium and long term sales plans, marketing and distribution plans • Development of strategic plan of brand development in the long term of 1, 3, 5 years and its corresponding execution • Development of promotional events and other BTL activities • Development and management of special projects focused on brand development • Conducting negotiations and concluding contracts with Key Clients (on\off trade) • Work coordination of regional distributors • Daily communication and reporting to head office of Brown-Forman and Bacardi-Martini representation • Implementation of cross coordination with other departments for receiving marketing synergy and best results as a whole • Work coordination of other departments (sales, financial and operational departments) to achieve goals and plan performance • Search, development and introduction of new trends and products • Participation in organization of sales team structure and its approval with HR department • Participation in organization of staff development plans, development of training programs and conduction of appropriate trainings for sales team (JD-top position by IWSR 2012; from 18 to 42 9L cases; +40% of annual growth from 2011)

- Examination of product features, analysis of customer requirements based on the results of marketing research - Implementation and evaluation of launch plans - Participation in the process of developing product design - Implementation, control and coordination of advertising and marketing programs - Market research of competitive products and their development trends - Monitoring of brand distribution, comparison of planned and actual data obtained by volume, revenue, time and sales territories of the distribution, identification of deviations and changes - Consolidation of data on budget expenditures: annual budget, operational management, performance monitoring - Development of strategies and tactics of the marketing mix - Development of innovative / renovation projects for brand development, including new product development - Alignment of effective communications with internal and external clients to achieve the goals

Commercial Leadership: -Weekly/Monthly Sales Volume Submission -Customer Marketing – Tracking of KA and DME spend -Execution, monthly competitive, pricing reports Finance and administration: -PO management – tracking BTL marketing spend -DME tracking and assistance to the entire SAP process Brand Management: - Development of short and long term brand strategies - Brands positioning and their further promotion - Market analysis - Analysis and purchasing of marketing services - Project management of new launches - Budget allocation and monitoring - Market Schemes and Promotions

- Daily communication with Key clients - Conducting negotiations and concluding contracts - Coordination of all on-going projects - Supervision of field and data analysis departments - Preparation of final reports and presentations to clients

- Strong participation in strategies development, in brands positioning and their further promotion. - Development and conducting internal company’s’ presentations, aswell presentations to clients - Daily communication with Key clients - Conducting negotiations and concluding contracts - Participation in creative strategies and briefs development - Team work with creative department, coordination and supervision of it’s activities - Work coordination of third parties (production houses) - Regular reports to the top management of the company

- Conducting researches in sphere of business education - Information gathering and processing - Organizing and presenting competitors review with further detailed conclusion analysis - Development of short-term marketing mix - Daily communication with Key clients