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Female, 32 years, born on 19 July 1993

Astana, willing to relocate, prepared for business trips

CMO

2 000 000  in hand

Specializations:
  • Chief marketing officer (CMO)
  • Other
  • Marketing and advertising department manager

Employment type: full time, part time, project work/one-time assignment

Work experience 8 years 8 months

January 2025currently
1 year 5 months

Astana

IT, System Integration, Internet... Show more

Strategic Marketing Manager
Created a realistic revenue plan for the Commercial function based on factual data and cash inflow forecasting. Synchronized with finance teams to align on revenue targets and ensure accurate cash projections. Collaborated with product and commercial teams to forecast income and stimulate revenue growth. Conducted plan-vs-actual revenue analysis and implemented company-wide reporting practices. Updated core product presentations to enhance value communication to clients and stakeholders. Partnered with product teams to develop go-to-market packaging for new features and solutions. Initiated and facilitated brainstorming sessions within the Commercial department to validate and implement process improvements. Worked closely with the sales team by generating qualified leads and monitoring pipeline progress.
February 2024December 2024
11 months

Astana

IT, System Integration, Internet... Show more

Account manager
Managed key client accounts as an Account Manager, fostering long-term partnerships through consistent communication and trust-building. Oversaw the implementation of long-term IT projects, ensuring seamless execution across all stages — from project initiation to full deployment on the client side. Conducted weekly status calls with clients and internal teams to monitor progress, manage risks, and ensure timely delivery. Prepared and negotiated contracts, working closely with legal and finance departments to finalize agreements. Planned project budgets and tracked execution to ensure alignment with financial goals. Coordinated cross-functional teams (developers, analysts, support) and aligned them with client needs to deliver high-quality IT solutions.
August 2022July 2023
1 year
Kazakhtelecom Business

Astana

Telecommunications, Communications... Show more

Director of Key Account Management Department
Led the Key Account Management department, planning and executing strategic activity plans for the company’s top B2B clients. Managed a team of 30 professionals, including Account Managers, Account Executives, and Business Analysts. Oversaw recruitment, selection, and onboarding of new team members. Project-managed the contract setup process and developed procedures to ensure seamless transition of new contracts to delivery teams. Played a key role in defining the scope, planning, and rolling out of new service offerings. Ensured high team performance, service quality, and consistent achievement of KPIs. Acted as the main escalation point for key clients and handled complex complaints within the Key Accounts portfolio. Analyzed monthly, quarterly, and yearly performance reports, including P&L, and presented findings at company-wide meetings. Identified and implemented process improvements to enhance operational efficiency and profitability.
January 2019September 2020
1 year 9 months
PetroRetail Ltd.

Astana

Head of marketing
• Was a part of the chain’s rebranding team to Qazaq Oil brand (led market research, developed brand concept and brand book, led preparations for launch) • Led marketing department: planned and executed activity plan for the whole chain (the biggest PFS chain in Kazakhstan, 350 stations), including business justifications • People leadership for associates, including personal development and business objectives plan • Led market research projects (investigated Usage &Attitude, Customer Satisfaction, Net Promoter Score) and developed Customer Decision Tree and Customer Value Proposition • Launched loyalty program for B2C clients: from leading back-end development and project planning to the actual launch in the market. According to market researches, only after 3 month in the market, Loyalty program became #1 and #3 among similar programs • Led tender and creation of Qazaq Oil brand of PFS stations (concept and brand book creation)
August 2017September 2018
1 year 2 months
Mars
Brand Manager
* Leading Skittles brand in 11 countries (Central Eurasia & Belarus): exceeded planned brand growth for 2018 by +26 ppts., and improved brand shape by +16 ppts. at Gross Profit level for the region ; * Creation and execution of activity calendar for the region, including business justifications ; * Preparation of Brand Review with prioritized Brand growth opportunities for the next 5 years (with stress on From Data to Insight capability, based on internal data and Nielsen databases) ; * Pricing rules & price modeling (pack-price architecture) ; * Work on brand P&L improvement ; * Creation of a new pack format in collaboration with international cross-functional team ; * Post-initiative analysis development ; * Leading international cross-functional teams to execute brand activities & new launches
June 2016September 2017
1 year 4 months
Mars
Key Account Executive
leading a project in Category Management * Leading several TOP-15 clients (Kazakhstan): with one decreased investments by -10 ppts., with the other two overachievement of sales plans * Leading negotiations and operational collaboration ; * Development of Key Account reviews & collaboration plans ; * Leader of Category Management project that aimed to increase conversion and marginality of Cash Zone (Kazakhstan): toolkit was created with tests that increased margin for over 20%, successful implementation of the project with TOP-2 client was achieved ; * Toolkit creation from global and local data (including data collection and investigations leading) ; * Agreements for test and results analysis ; * Equipment development and production leading in collaboration with internal & external stakeholders
January 2015January 2016
1 year 1 month
High Five International Camp
Personal assistant to executive
Organized and provided administrative assistance for the project of International Camp, including content and program creation
July 2014August 2014
2 months
AIESEC Kazakhstan
International Volunteer
International Volunteering via AIESEC organization in Taiwan * Teaching English to children from underprivileged families ; * Rising awareness about marine life conservation ; * Organizing conference I Contact the World for high school students with stress on English language and personal skills development

Skills

Skill proficiency levels
Negotiation skills
Project management
Работа в команде
Teamleading
Английский язык
Presentation skills
Business Analysis
Team management
Data Analysis
Business English
Teambuilding
Business Process Management
Business Development
Strategic Planning
Business Planning
MS PowerPoint
Account Management
Sales Management

Driving experience

Driver's license category B, C

About me

Results-driven Marketing & Sales Professional with enhanced hard and soft skills.

Higher education

2022
Higher education
Graduate School of Business, MBA (Master of Business Administration)
2021
Higher education
Duke University
Fuqua School of Business, MBA (a part of NU MBA program)
2016
Higher education
Nazarbayev University
School of Humanities and Social Sciences, Bachelor of Arts

Languages

Russian — Native

English — C2 — Proficiency

Kazakh — C2 — Proficiency

Turkish — A1 — Basic

Citizenship, travel time to work

Citizenship: Kazakhstan

Permission to work: Kazakhstan

Desired travel time to work: Doesn't matter