- Управление командой контента - Написание информационных текстов разного назначения - Обеспечение команды контента необходимыми ресурсами - Продвижение развлекательного или информационного контента - Написание новостных материалов - Продвижение контента социальных сетей - Использование AI-технологий для генерации и доработки текстов

support in developing and implementing strategic PR plans, media relations, and creative campaigns to increase brand awareness of Yandex Plus products, like Music, Kinopoisk, and Bookmate

Building awareness about the company and its products, communicating values and benefits to the target audience, managing PR and internal communications

I help to learn our target audiences about our flagship products like qalaisyn.kz, aitube.kz, ainews.kz and others using the most meaningful communications channels and creative campaigns in the most efficient way possible Accomplishments: Increased freed media mentions by 100% | Coordinated mural implementation at the popular part that increased brand awareness by 5% | Established media partnerships with popular media outlets: Bluescreen, Digital Business, WeProject

Handled media relations | Supported National dialogue | Developed social media content to raise awareness regarding the human trafficking issue in Kazakhstan Accomplishments: To commemorate World Day Against Trafficking in Persons, I organized a media campaign that reached about 7 500 people. Overall, as part of the media campaign, 6 PR articles were published | As part of the support of the National Dialogue, a series of social media posts, interviews, PR articles, and a press release was developed.  The first post from a series of promo posts reached more than 1000 people and was the highest performing compared to the previous month. Subsequently, two follow-up posts reached 4 000 and 3 2000 people respectively. Overall, 9 posts reached 9 952 people. 

Lead two projects with the ICAP at Columbia University and American Corners Network in Kazakhstan and supported an online launch of the creative space in Atyrau run by Chevron Kazakhstan. ICAP at Columbia University: Developed communications strategy for "Almaty Model for HIV Epidemic Control" | Organized SMM training for NGOs to improve their presence on social media| Rolled out a media campaign to commemorate International AIDS Day - December 1 | Supported informational campaign on COVID-19 vaccination American Corners Network: Developed SMM strategy 2021 year for 11 corners | Conducted training and one-to-one consultations on SMM | Developed checklists, guidelines, and recommendations on community management and effective social media management.  

Developed and executed PR&SMM plan |Produced digital content for the @makercampkz page |Recruited speakers |Developed press materials and successfully pitched to media Accomplishments: Increase of followers from 0 to 1000 in one month, attracted 905 girls to register to the camp, developed and secured publications of five PR articles on Forbes.kz, BusinessFM.kz, Manshuq.com, Inbusiness.kz and BLVDX.kz.

Developed and carried out a communication strategy |Organized events to foster ongoing engagement with and within the Go Viral Network |Oversaw social media campaigns and coordinated work of the SMM specialist  Accomplishments: Established partnership with media outlets - Manshuq.com, The Village, WeProject, Kyrgyz portal OKNO, and Oyla magazine; Via online and offline activities increased # of the community members from 4000 to 6000 people in three months 

Managed Mission's social media accounts | Produced and advised on all visual and multimedia elements of Mission's public engagement |Organized online and offline activities to increase Mission's visibility and foster community engagement Accomplishments: Successfully ran social media campaigns, such as #21DaysofGreen and #EnglishwithUS challenges, which twice increased the reach and number of followers on Instagram; Developed and implemented comprehensive Communication Plan 2019; Organized the first-ever Space Party in Central Asia and established a partnership with Kazakhstan Garysh Sapary. 

Developed a communication strategy and written materials in three languages |Coordinated Department's activities and events, including support to SI projects and programs |Organized workshops on workplace, digital and traditional media for other departments and partners  Accomplishments: Developed PGPA Communication Plan for the 2019 year and Comprehensive SI cheatsheet for partners to enhance communication initiatives and increase their visibility both on social and traditional media. Improved internal planning and coordination of each member's participation at Chevron sponsored events. 

Advised on trends and developments in the digital media |Developed and carried out social media campaigns |Planned and implemented Public Affairs’ media and cultural programs, promoting them in the news media Accomplishments: Developed the section’s social media policy and communication plan; As part of the core team successfully organized Go Viral Festival 2017, 48 Hour Film Race, ran successful social media campaign during Winter Universiade 2017 and secured media coverage for the U.S. team; Appointed as Marketing and PR coordinator for Almaty Mini Maker Faire 2018. Marketing and PR coordinator, Almaty Mini Maker Faire 2018 (January-April) Developed and implemented strategic communication plan at the Festival using both traditional and digital media; organized media coverage and social media campaigns; As a result of comprehensive online and offline outreach campaigns more than 200 makers and more than 1000 guests attended the Almaty Mini Maker Faire.

Developed analytical reports of Kazakhstan’s media landscape and provided recommendations on the informational work of ministries |Proposed and planned media events with the members of government |Assisted in preparing materials for press-conferences and briefings Accomplishments: Developed communication plan for government bodies; Provided assistance and successfully organized 4 press conferences of akims of Aktobe, Akmola, Western Kazakhstan and Karaganda regions; Drafted media-plans for informational promotion of government programs, such as EXPO-2017 and speeches for top management.