- Lead marketing strategy across CIS markets, overseeing brand, events, partnerships and communications for Aleph and key global partners. - Drive regional marketing strategy across multiple CIS markets with diverse business maturity levels - Lead high-impact industry events (150–200+ decision-makers) under tight timelines and budgets - Strengthened Aleph’s positioning as a trusted strategic partner, not just a media reseller - Coordinate local, regional and global stakeholders ensuring brand consistency and market relevance ***Global Marketing Partner – TikTok (EMEA, APAC, CIS) Oct 2023 - Feb 2025 · 1 yr 5 mos (Role before global company restructuring) - Owned global marketing partnership with TikTok, working across EMEA, APAC and CIS, adapting global narratives to local markets - Built and executed global-to-local marketing frameworks for TikTok across 20+ markets - Launched TikTok B2B presence in some countries from scratch - Led international collaboration with TikTok Global, regional leaders and local teams - Delivered large-scale offline & online events, webinars and industry meetups generating strong B2B awareness and leads - Recognized for ability to bridge global strategy and local execution

Led brand, marketing and communications across Central Asia within a multinational structure. Key Achievements: - Established Regional Headquarters (RHQ) in Almaty - Increased brand awareness by +6 points (IPSOS) despite budget reductions - Built brand architecture and localized global strategy for regional markets - Managed agencies, promoters, POSM, retail branding and partner marketing - Successfully navigated COVID-19 disruption, maintaining brand presence and efficiency

- Led Astana EXPO-2017 activation strengthening corporate reputation at national level. - Managed sponsorships, exhibitions and executive-level hospitality programs. - Supported long-term regional positioning through market intelligence.

- Supported business development through strategic events and CSR initiatives. - Built internal engagement through onboarding programs and research insights