* Design and implement comprehensive marketing strategies to create awareness of the company’s business activities * Supervise the department and provide guidance and feedback to other marketing professionals * Produce ideas for promotional events or activities and organize them efficiently * Plan and execute campaigns for corporate promotion, launching of new product lines etc. * Monitor progress and submit performance reports * Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications * Conduct general market research to keep abreast of trends and competitor’s marketing movements * Control budgets and allocate resources amongst projects * Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

* Analyze how our brand is positioned in the market and crystallise targeted consumers insights * Take brand ownership and provide the vision, mission, goals and strategies to match up to * Translate brand strategies into brand plans, brand positioning and go-to-market strategies * Lead creative development and create motivating stimulus to get targeted population to “take action” * Establish performance specifications, cost and price parameters, market applications and sales estimates * Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) * Coach the team and get the best from everyone * Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues * Oversee marketing and advertising activities to ensure consistency with product line strategy * Monitor product distribution and consumer reactions * Anticipate bottlenecks * Brainstorm new and innovative growth strategies * Align the company around the brand’s direction, choices and tactics

* Plan marketing and branding objectives. * Expand product solutions and offerings. * Prepare marketing strategies alongside other company executives and staff. * Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. * Prepare and adhere to budgets. * Oversee creation and delivery of press releases, advertisements, and other marketing materials. * Design print ads and publications. * Ensure brand messages are consistent. * Gather and analyze customer insight. * Nurture and enrich all external perceptions of the company and growth of market share. * Engage consumers on social media. * Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. * Lead all areas of content generation and production across all media platforms. * Take calculated risks based on data-driven analytics. * Drive overall CRM and direct marketing. * Engage other organizations within the community. * Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. * Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.