• Defines the national Key Accounts Channel commercial strategy for top line Growth, bringing it into alignment with the company commercial strategy; • Development of sales strategy including counterparts agreement, effective promo plan, JBP, NPD for National KA aligned with company profit targets • Fully responsible for Negotiating with national KA in terms of counterparts, trade marketing activities and JBP implementation • Contributes to the development of the Strategic Plan, annual budget and revised budgeting cycle; • Coordinate Trade Marketing department, design of annual commercial plans by chain/customer/area in order to maximize profitable top line growth and return on the commercial and trade marketing investments; • Leads and coordinates the execution of the Off-Trade commercial plans, reinforced by agreements with key customers; • is accountable for the P&L of national accounts; • leads the deployment of sales objectives throughout the field organization; • leads, inspires and develops the National Account Sales team; • supported by the Sales Controller, leads the analysis on sales trends, investment and results; • contributes to the sales forecasting process;

• 10 Years of experience in business development and sales managment in FMCG • Global project implementation / Communication with HQ • Management of Trade Marketing • Project Manager with diverse background and ability to deliver the projects on time and budget • Team Leader with proven organizational and multitasking skills, as well as creative approach to problem solving • I provide trainings on sales building, brand activation, profit and loss and retail business Achievemnts: • 2017 Winner of NBR National Business Review, gold medalist as a Top manager in off trade channel • JBP with main KA Small, Magnum C&C, Metro C&C and etc. • Net profit (revenue) increased 4 times since 2015, Shelf share in KA increased from 25% to 50%, become one of the leader of market • Commercial policy for off trade channel was implemented • Effective promo plan with increased Net profit 2X, and implementation of Promo evaluation tool Competencies: • Channel sales / KA / Contract / P&L management • Trade Marketing / Promo / New product launch Management • Strategic planning/ Route to market / Commercial policy for off trade channel • International counterparts agreement Management • Speaker of international and local Meetings/Conference • Revenue Growth Management (RGM) • Leadership / Team building • Market and Competitor analysis • I provide trainings on sales building, brand activation, profit and loss and retail business Responsibilities: • defines the national accounts Channel commercial strategy, bringing it into alignment with the company commercial strategy; • contributes to the development of the Strategic Plan, annual budget and revised budgeting cycle; • Lead Trade Marketing department, design of annual commercial plans by chain/customer/area in order to maximize profitable top line growth and return on the commercial and trade marketing investments; • Leads and coordinates the execution of the Off-Trade commercial plans, reinforced by agreements with key customers; • is the ultimate responsible for contract negotiation with key Off-Trade customers/chains; • is accountable for the P&L of national accounts; • leads the deployment of sales objectives throughout the field organization; • leads, inspires and develops the National Account Sales team; • leads, together with Regional Directors, the design and execution of the most effective and efficient organizational model for integration national account management with local execution; • supported by the Sales Controller, leads the analysis on sales trends, investment and results; • contributes to the sales forecasting process; • Cooperates with the Commercial Director and Regional Directors in the balanced management of profitable sales across channels.

• Sales plan achievement (in terms of sell in & sell out). • Increasing of market share. • contributes to the development of the Strategic Plan, annual budget and revised budgeting cycle; • is the ultimate responsible for contract negotiation with key Off-Trade customers/chains; • Improvement of execution in terms of working in the outlets. • Preparing sales policies and marketing strategies with indirect KA • leads, together with Regional Directors, the design and execution of the most effective and efficient organizational model for integration national account management with local execution; • contributes to the sales forecasting process;

• Management of marketing team • Negotiation campaign with suppliers (agreement terms, commercial terms, rebates, share of shelve, marketing activities etc.) • contributes to the sales forecasting process • Ensure sales and profitability

• Ensure category growth • Negotiation campaign with suppliers (agreement terms, commercial terms, rebates, share of shelve, marketing activities etc.) • Selecting new products and reviewing the old (ABC analyze) • Stock control • Development of category growth • Pricing strategy • Merchandising • Sales planning • Achieving the revenue goals • Attending trade events • Finding the right suppliers • Reacting to any changes in customer demand • Market competitors monitoring • Getting feedback from customers

• Search and conclude supply contracts with foreign companies. • Business correspondence with foreign companies. • Schedule a meeting with the foreign partners and the organization of business tours to Europe. • Order organization, cost calculation and determination of retail prices on the shelves • Preparation of documents for customs clearance and Translation invoices. • Cooperation and the conclusion of agreements with the transport company, with insurance companies and customs brokers. • Full support of the cargo to the warehouse. • Merchandising. • Sales reports. • Sales planning. • Coordination of the warehouse, trade hall, and the accounting department.

• Repair, adjustment, and setting up a local network in shops and offices. • Update software, antivirus, windows. • Repair , adjustment, and setting up the cinema software and tickets printer. • Repair , adjustment, and setting of peripherals and company computers. • Administration proxy servers, Kaspersky Administration Kit, Windows Server Update Services. • Setting up the ip telephony. • Help desk. • Working with DB OBASE.