Business Development Manager – Sales & Marketing Regional Operations (Mercedes – Benz, Mitsubishi, Land Rover, KIA & FAW - National Dealer) January 2009 – up to date Area: Sudan, Djibouti and Republic of South Sudan Responsible for developing new markets for selling & servicing of Mitsubishi, Fuso, FAW & MB vehicles by direct interaction in Sudan, Djibouti and Republic of South Sudan markets; examine business and market potentiality; propose sort of business, follow up facilities construction and manage the projects until delivery and the establishment of the new business entity. • Strategic Planning: plan, introduce and implement new business initiatives and products in current and new markets to increase DMC market share. • Business development: Identify new business opportunities by proactive search and enhancing relations with the local business network. • CRM: Enhancing the staff awareness of customer relationship management CRM (keep them loyal, let them adopt the second generation) • Finance: Negotiating and finding financial resources for our clients in a very difficult financial environment. • Budgeting: plan annual development budget (promotions & marketing activities, construction projects, new and existing staff cost, department OPEX) • Projects managements: Managing new developing programs (projects) until delivery. • Sales & human management: plan annual sales volume / budget & managing the day – to – day activities of the team, conduct annual staff appraisal • After sales: Establish after sales facilities, delegate services Ensure parts logistic. • Website: www.dalgroup.com / Dal Motors.

Country General Manager – Sales & Marketing Global Operations (IVECO S.p.A – Fiat Group, Vehicles manufacturer) 11/2004 – 8/2008 Area: HQ in Torino Italy and based in Sudan regional office and followed the markets of Sudan, Djibouti and South Sudan Implemented and executed the strategic plans of the head quarter for longer-term market development, built a new infrastructure to sale & service Iveco trucks in the assigned territory Sudan, South of Sudan & Djibouti and followed up with after-sales programs. Established new market from A – Z, • New markets development: Assigned dealer’s business plan and sales budget (target). Coordinated business development activities of the dealers / distributors with HQ strategies to reach the target in assigned territory (annual volume forecast and order). • Market Analyzes: Developed sales forecast through analysis of current political situation & country GDP index and importation data. • Liaison: between H.Q, dealers, customers& regional offices to build long term business partnership. • Market Intelligence: analyzed the automotive market of Sudan & Djibouti. Monitored and evaluate activities of competitors and the strength of their presence in the area. • Project Management: Managed and followed projects for development, design and construction of workshops, spare parts stores, administration offices & showroom. • Dealer Support: Updated dealers & with products new technology& promotional materials. • Financial Operations: followed up international transactions (L/C) finding finance for dealers • Logistic: Coordinated and involved in the logistic of the parts from different locations in the world. • CRM: Defined Iveco / Fiat Auto CRM policies and helped the dealer to implement these polices measurement to improve customer satisfaction and purchase. • Achievements: Established new market for Iveco in Sudan after 30 years consisting of one regional office, three after sales workshops. Reached a sales value of 18 million Euro in three years. • Website: http://www.iveco.com

After Sales Promotion Manager - Services Business Development (Mercedes Benz – National dealer) 9/2003 – 8/2004 Area; Sultanate of Oman Responsible for creating improvement measures and corrective methods for service department and to turn the loss of the workshop into a profit, improve the drop of quality & increase CRM. • Sales of Services: Conceptualized and priced custom packages of services to meet individual customer’s specific needs. • Cut downtime: Ensured that services team has clear understanding of each service operation in accordance with quality procedures, financial value and target set (applied operations time norm). • Product support: liaised with manufacturer and received regular feedback on products technical upgrades and insured constant product service improvement. • Financial : Full responsibility of the workshop income , profit & loss (monthly monitoring reports) • Customer support: Provided 24-hour support, technical support, parts supply, training of personnel. • Business initiatives: Negotiated and implemented 24/7 roadside assistance program & • CRM: created call center for customer support, designed and implemented courtesy car scheme. • Marketing: Organized regular service campaigns and special offers, proposed quick service • Quality: Reviewed operations of periodic service & maintenance execution against time schedule and quality standards, ensured spare parts stock availability. • Managed 70 engineers & technicians. This included distribution of work and monitoring of service provided to ensure it was on time and to established standards. Achievements: • Proved to turn the loss of the workshop to profit. • Enhanced customer satisfaction by 75% • Website: www.mercedes-benz.co.om

Sales Manager for Middle East –Sales & Marketing Global Operations (Tatra s.r.o - trucks manufacturer) 5/1997 – 6/2003 Area: HQ in Czech Republic based in Abu Dhabi regional office and followed the markets of UAE, Qatar, Bahrain, KSA, and Sultanate of Oman, Sudan, Yemen, Syria, Jordan and Lebanon. Responsible for marketing and selling TATRA manufactured trucks to Middle East dealers and customer’s then following up with after-sales programs. Manage military project. • Sales operations: Prepared pricing policy, delivered quotes, negotiated payments terms, technical specifications, delivery terms and delivery period with dealers / customers. • Market intelligence: Prepared market reports about competitors, market activity and new projects. • Clients support: Conducted field visit to dealers / fleet owners & customers in the assigned territory • Business Development: Researched and provided information for local / international tenders and later participated in tenders’ commercial negotiations and attended field test and trails. • New business: Established a representative office in Abu Dhabi and three service workshops in Abu Dhabi, Sharjah and Al Ain. • PDI: Participated in product delivery inspection (PDI) and acceptance procedures, including factory acceptance, final acceptance and delivery at destination. • Service: managed services campaigns for Twin Disc transmissions and other companies connected in the project of Tatra in UAE like Fassi cranes, Deutz Engines and to reach end users satisfaction (CRM management). • CRM: Conducting regular meeting with final user to ensure friendly use of the product, fulfillment of the project obligation, spare parts logistic and attended meetings for off-set programs. • International protocols: Prepared documents such as delivery protocol, end-user certificate, inspection and quality control certificates, factory acceptance certificate, final acceptance certificate & certificate of origin) to financial institutions and ensured payment to HQ (L/C tracking). • Products Management & homologations: Worked with dealer, customers and HQ design department to resolve & improve product’s area technical issues and tested trucks prototypes and conceptualized area needs and advised development solutions (area homologations) • Management: Managed 63 service engineers / technician and service manager, solved their day-to-day problems with local authorities. • Marketing & logistic: Organized, prepared and participated in international promotional events and exhibitions like Abu Dhabi international defence exhibition IDEX (staring by application until shipping back products to country of origin). Achievements: • Participated in team that established new market in UAE and reached sales value of 181 million USD. • Established after sales network for 1127 military trucks in (UAE). • Website: http://www.tatra.cz

Industrial Design Engineer – Design & Products Development (Volke s.r.o – Engineering Design) 12/1994 - 4/1997 Area: Czech Republic, Germany Responsible for engineering design of automobile frame (skeleton), frame assembly design & final drawings for body – in – white, automobile parts integrity design (section maps system), design of automobile frame spot welding placement & creating electronic database for production line. • Produced drawings for body - in – white frame-assembly designs • Created body and frame section maps system for production & assembly line. • Designed parts details and integrity of outer surfaces of the body and frame with the internal parts. • Designed spot welding placement, created electronic database for the automobile frame assembly system. • Negotiated the final drawings & designs with customer design engineers and assembly line supervisors. • Supervised a team of two engineers & three technologists. Achievements: Part of the design team for Skoda Octavia and Skoda Fabia. Website: http://www.volke.cz

Research Assistant – Research & Development ( LOM Praha s.o.e - Development & production of aircraft engines) 1993 - 1994 I had a clear target to innovate and implement plateau honing technology on aircraft reciprocating engines and to increase the service time from 2000 flight hours and that what I did with great success. Website: www.lompraha.cz

Service Technologist – Services Business (Mercedes Benz – National dealer) 10/1986 - 10/1988 Area: Sudan Responsible for vehicles inspection, faults diagnoses, prepare service quotes, follow up repair & maintenance operations, road test vehicles delivery. • Inspected vehicle’s systems, components, diagnosed and isolated faults • Adjusted, repaired, replaced parts and components like fuel system, brakes, steering and suspension, engine and drive train, inspected / replaced cooling system & AC, diagnosed, replaced electrical and electronic systems. • Tested and adjusted repaired systems & parts to manufacturer's specifications, performed road test. • Prepared job estimate, service quotes, ordered spare parts and attended customer inquires & calls. Achievements: Received Award for best customer care technician, • Web Site: http://www.mercedes-benz.com