Led full-cycle launch and promotion of new service lines: from market research and competitor analysis to GTM planning and campaign execution. Conducted customer interviews and collected feedback to validate demand, refine positioning, and improve offer-market fit. Coordinated cross-functional collaboration between marketing, sales, design, and analytics teams to ensure on-time delivery of launches and campaigns. Translated market insights, customer feedback, and BI data into clear execution briefs and technical tasks for internal teams. Defined and tracked launch KPIs, campaign performance metrics, and post-launch effectiveness. Managed prioritization of initiatives based on business impact, deadlines, and resource capacity. Supported the launch of 3+ new service directions and drove their go-to-market execution. Improved decision-making speed by implementing a more structured feedback and prioritization process.

Managed day-to-day delivery of marketing and content production projects across SMM, creative, and digital teams. Coordinated a cross-functional team of 15 specialists, including designers, editors, content creators, and production staff. Introduced sprint-based workflows, weekly planning, and daily stand-ups to improve execution speed and team alignment. Implemented task management systems in Jira, Notion, and Asana, increasing visibility of workloads, priorities, and deadlines. Oversaw quality control across content production and campaign delivery stages. Served as the main communication point for business owners, aligning project priorities, timelines, and budget expectations. Supported the launch and promotion of new product lines, including positioning, content rollout, and campaign coordination. Improved operational efficiency through better resource allocation and prioritization of high-impact tasks.

Managed schedule planning, business communications, and task coordination in a fast-paced digital environment. Supported day-to-day operations, content-related logistics, and stakeholder communication. Coordinated priorities across multiple parallel tasks under tight deadlines.

Built and maintained reporting models to analyze quarterly business performance across product categories. Developed calculation models for employee motivation and performance evaluation programs. Delivered analytical insights to management to support operational and commercial decisions. Worked with business metrics, reporting logic, and data validation to improve planning accuracy

Developed and maintained Power BI dashboards for daily sales performance tracking across retail banking products. Automated recurring reporting processes, reducing manual workload and improving reporting speed. Built performance and incentive calculation models used across sales-related functions. Provided analytical support for business units to improve visibility into KPIs and sales dynamics.

Prepared daily and monthly sales performance reports. Monitored CRM data quality and KPI tracking. Analyzed sales dynamics by product and reporting period. Supported payroll-related reporting and performance calculations.