Reinvigorate and enforce sales practices excellence and procedures, in order to establish brand reputation and a strong competitive advantage through a sharper sales force for this newly created media. ▪ National sales and P&L accountability | Sales team management ➢ Spread distribution network to ensure national coverage of sales operations (venture into all provinces) ➢ Develop and implement strategic marketing plans to double revenue originating from advertising ➢ Manage sales and marketing operating budget of over 1 million dollars ➢ Mentor sales team to retain talents and achieve high standards in prospecting, account management and upselling ➢ Develop strategic partnerships with blue chip brands in Cambodia: barters, promotional events, product launches with international banks, airlines, insurance companies, automotive manufacturers, embassies, NGOs and education institutions

Established and managed the operational structure of the very first luxurious holiday homes rental & property management company in Cambodia. ▪ Start-up and operations management ➢ Managed day-to-day business activities of the entire company, developing a strong multitasking ability, including: HR, finance, online/offline sales and marketing ➢ Developed a portfolio of services for villa owners willing to maximize returns on their rentals, ranging from technical and preventive maintenance, guests pre- and post-arrival checks, supervision of property improvements and upgrades, security monitoring, payment collection and more ➢ Designed standard operating procedures (SOP) to meet owners and renters demand in a high-end tourism and real estate market segment ➢ Established distribution network of contracted sales representatives and vendors to execute offered services with consistent quality standards nationwide.

International engineering solutions provider operating from the Mekong region across Southeast Asia. Comin Asia supplies, trades, and maintains Electrical and Mechanical equipment and electrical panels. 11 offices in 5 countries – 1,500 employees. ▪ Branch Manager for Comin Thai – Samui, Thailand (2009 – 2010) ➢ Accountable for Annual Budget drafting and execution in line with P&L requirements to maximize branch profitability. ➢ In charge of monthly reporting to HQ in Cambodia for the entire Thai business unit and recommendations to improve quality, compliance and revenue ➢ Launched and managed large hotel engineering project (Conrad Hotel), worth USD10 million and supervised a team of 110 dedicated staff ▪ Branch Manager for Comin Khmer – Siem Reap, Cambodia (2006 – 2009) ➢ Accountable for Annual Budget drafting and execution in line with P&L requirements to maximize branch profitability. ➢ Implemented ISO9002 certification in a record-breaking 6-month timeframe for Cambodian operations ➢ Increased sales footprint with flagship customers in the Siem Reap region: o Won several medium size contracting projects and multiplied sales pipeline by 5 in 4 years (USD2.1M) o Negotiated extension of maintenance contract with Siem Reap International Airport for an additional 3 years (tender process worth USD600K)

Media Group dealing with cinema and TV production (in Europe and Asia), institutional communication, TV and radio station with the acquisition of Apsara TV channel and Radio (Top 3 media in Cambodia). ▪ Sales development strategy ➢ Managed sales & procurement budget, team and strategy, as well as brand positioning of the newly established channel ➢ Developed sales portfolio of self-produced TV programs to balance channel dependency on external content ➢ In charge of sourcing and negotiating program contents with international producers and advertising companies ➢ Diversified spectrum of airing partners to solidify TV channel financial stability. Doubled revenue turnover through contracts with United Nations (UNESCO, UNICEF)

First nationwide advertising company and market leader in ads placement into restrooms of private places open to public (bars, restaurants and entertainment places) – 40 employees. ▪ Start-up and commercial management ➢ Organized initial market research business model strategy on advertising towards captive audience market ➢ Initiated market implementation through contracted sales representatives and primo adopters. Achieved installation of 400 digital advertising touchpoints within 200 locations nationwide over the first year of operation. ➢ Increased annual sales by 400% within 4 years and developed partnerships with large institutional clients like city councils. ➢ Orchestrated international market expansion and consequently won the “Douce Foundation” Award in 2000 for most promising new communication company