Marketing activities in Caucasus & Central Asia region. Projects: Coca-Cola, Juices

Responsible for Home Care group of brands (Bref/Somat/Pril/Clin/Pemolux) across Central Asia and Caucasus countries (9 countries) Responsibilities: - all annual brand and communications planning, execution and evaluation including ATL (TV, digital) and BTL activity. Full P&L and marketing budget responsibility. - As of Jan'21 responsible for all Henkel marketing activities in Uzbekistan Achievements: - Positive annual OSG development (Bref, Somat) - KAZ KAI MS leadership in WCB (Bref) and ADW (Somat) categories - KAZ KAI "All Time High" holder in WCB category (Bref) - Successful new product launch

Responsible for medium and VfM HDD brands (Losk/Pemos) across Central Asia and Caucasus countries (9 countries) Responsibilities: - all annual brand and communications planning, execution and evaluation including ATL (TV) and BTL activity. Full P&L and marketing budget responsibility. Achievements: - Positive OSG development - MS recovery plan execution - Successful new product launch - "Best practice" across CEE nomination holder

Analysis of market opportunities and trade marketing initiatives to design a strategy for the development of distribution, with purpose of maximizing company turnover and generating additional profit. • Design and implementation of the programs for the development of SCM (self-service machine) distribution. • Development and implementation of programs aimed at improving the user experience and maximizing the efficiency of agent cooperation with QIWI.

- JSC "AsiaAgroFood" - Organization of the full range of measures to find and attract new feed consumers. - Development of the implementation of the new product launching.

- JSC "Bayan Sulu" - Participation in the development of promising projects and current plans. - Participation in the calculation of raw materials specifications on the basis of identification of needs for material resources. Implementation of searching suppliers, focusing on the quality of the offered material and technical resources, price, delivery time. - The development of business relations with suppliers, analysis of their operational and financial capacity, study the possibility and feasibility of the establishment of direct long-term economic relations for the supply of raw material resources. - Participation in the development and implementation of programs to reduce investments in stocks of material resources by improving the planning and selection of suppliers; reduction of raw materials prime cost produced products.

Designs product management processes, including strategies for product pricing, developing positioning and marketing of a product. Prepares and allocates budgets across product marketing initiatives. Achievements: - Average 20% profit on the monthly basis - Preparation process of launching brand new audio system - Building strong partnership with 5 main channels: Sulpak, Technodom, Mechta, Evrika, Planeta Elektroniki

Responsible for the most big-budget project to develop a comprehensive portfolio of brands of the company. Reviewed performance results against desired goals, performed market research to forecast marketing trends and identify opportunities and manage records for future reference. Achievements: - Stable average ROI coefficient (approx. 130-140%) - Sharp increase in number of outlets (approx. 25%) - Increase in number of installed equipment (1500 pcs) - Increase in market share

Presentation and promotion of university on behalf of student, and then recruitment of applicants. Responsibilities: - Annual participation in educational exhibitions - Business trips to Semey, Oskemen, Astana - Participation in "Open House Day" events in Almaty, Astana, Oskemen